Glass bottle packaging is a preferred choice among wineries and distilleries for good reason. Not only does glass have the functional benefits of being durable, its sleek and elegant aesthetic elevates your product’s visual appeal. 

There are a number of considerations that go into choosing a glass bottle for your spirit or wine brand. To make the most of your bottles, it is important to know how to properly care for and maintain them, especially if there is leftover glass after bottling. 

Why should I look after my glass bottles?

There are numerous reasons as to why maintaining glass bottles can be beneficial. Taking care of your glass bottles is good for the environment. 

This blog contains some tips and tricks on how to correctly store and look after your glass bottles upon delivery.

Storing Your Glass Bottles 

It is important to ensure that the glass bottles are stored properly so they are safe to use. Upon receiving the glass, inspect the bottles for damage. It is important to check for cracks, chips, or scratches, or damage. If there is an issue, call your glass provider as soon as possible. It may also be a good idea to review your terms and conditions upon receipt of your purchase. 

Damage can quite easily occur in your warehouse. Glass bottles are delicate, and can break easily if dropped or mishandled, thus it is important to store them in a safe place away from any danger, limiting accidental breakage. Storing the bottle away from direct sunlight will also prevent any extreme temperature fluctuations, which can impact the bottle itself, as well as potentially ruining the contents if you are storing bottles with your product in it. 

It is important to store glass bottles in an organized manner, using appropriate storage equipment. Using equipment such as shelving units, racks or pallets with non-slip surfaces helps avoid accidents. 

Bottles should be completely dry and stored in dry conditions. Exposure to moisture can result in bloom or cloudiness, especially when they are stored for an extended period of time. 

Bloom Weatherization of Glass

The term weatherization (or “bloom”) refers to a milky, hazy or crystalline (snowflake) residue on the inside of glass bottles. At worst, it is an aesthetic issue, however the phenomenon is often a concern for customers. Customers should be made aware of this phenomenon, its causes, as well as treatment methods prior to purchase so as to avoid issues at a later date. It is important to remember that it does not come from an outside source of contamination – the ‘material’ comprising the ‘haze’ is always present in the glass. 

Generally speaking, bloom does not affect the vast majority of products, and is not something that should be concerning. 

Preventing Bloom in Stored Glass Bottles

If you are concerned about the presence of bloom, it can be eliminated by thoroughly rinsing the bottle prior to filling. Ultimately, there is no guaranteed prevention of bloom – it all comes down to the environmental storage conditions. 

Transporting Your Glass Bottles 

To minimize the risks associated with glass packaging, such as breaking and cracking, it is important to ensure the transportation is safe. The first step is to use appropriate packaging materials to provide cushioning and prevent breakage, such as corrugated cardboard that fits properly. It is then important to secure the glass packaging to minimize movement during transportation. Finally, the temperature and humidity levels should be monitored, as hot and humid conditions can compromise the quality of the bottles and packaging materials. 

Cleaning Your Glass Bottles

Global Package stores our glass bottles in a clean, food-safe environment in all our warehouses across the United States. It is industry standard to sparge the bottles before use, to ensure compliance with hygiene standards and quality control while also preserving the freshness and vibrancy of the product that will be stored in the bottles. Some wineries and distilleries prefer to sparge the bottles, others prefer to rinse them – it is a matter of what suits best. Rinsing is always recommended to ensure no contaminants have entered. 

About Global Package

Global Package supplies high-end glass bottles to the wine and spirits markets across North America. Sourcing bottles from around the world, Global Package has an esteemed portfolio of bottles and packaging, specializing in sourcing and supplying glass for small to large projects ensuring your product is presented affordably, effectively and professionally. Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally, as well as stock across a local network of warehouses ready for dispatch.

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us on  +1 707 224-5670.

In recent years, a minimalist design approach has become a core strategy for marketers and designers. This style is characterized by the use of simple decoration, colors, and typography, appealing to consumers due to the sleek and aesthetically pleasing look. 

Producers are expected to keep up the ever-evolving consumer tastes – and this includes wine packaging. The packaging of wine is often challenging for most wine manufacturers as there are many different factors, for example the wine bottle shape and color, closure, label design, and boxes. 

There are many different reasons as to why a consumer will purchase a particular wine. Taste is obviously a significant factor, but experience with the brand and appeal of the packaging is just as important. 

When designing wine packaging, sometimes less is more. Simple packaging techniques can attract customers and be just as effective as more elaborate designs. There are two basic approaches to minimalist packaging: 

1. Choice of material 

Not every packaging choice is the right one. There are a number of considerations, to ensure the packaging is suited to your brand. It is important for the materials to be durable and of high quality, which must also be balanced with the cost effectiveness of choosing a particular material. The environmental impact is also a key consideration – it is important to be mindful to reuse and recycle wherever possible. 

2. Choice of visual design

There must be a mindful decision about the packaging design, such that it has reference to the brand’s positioning, target audience, and brand story. It is important to convey all the necessary information about the brand and the product, but doing so in a clean and uncomplicated way. 

Packaging wine properly makes your business look good, and connects you to your customers. It does not have to be overly complicated. 

3. Printing and production techniques

There are a number of techniques and formats that can be added to your wine bottle, elevating its impact. For example, you could choose to add subtle varnishes, tone-on-tone printing, blind embossing, or more. 

What Impact Does Minimalist Wine Packaging Have on Your Brand?

Simple packaging is ruling the wine industry for all the right reasons. This trend seems to be quite prominent among several wine brands, and may have the following impact:

Cost-effectiveness

Minimalist packaging typically reduces the cost of packaging. In the case of current glass bottle trends, it is often lighter than other packaging, thus you are paying less for shipping costs. In addition to your wine packaging being created based on the exact needs of your product, lightweight bottles can also be used to reduce wasted space. As it uses fewer materials, it is more environmentally friendly.

Thoughtful Packaging 

Excessive messaging and clashing colors may be overwhelming for customers, and can give off a messy feel to the brand. Being deliberate about design choices may make your packaging look more thoughtful. Depending on your brand’s positioning, a simpler and ‘cleaner’ look may be a better packaging choice. 

Influences Brand Recognition

Simplified wine packaging can make consumers pay attention to small details, which improves the package’s overall quality and separates itself from competitors. 

Unlike conventional wine packaging, which sometimes appears cluttered, minimalist packaging can enhance a brand’s image through ample display of simple designs. 

Tips for Making More Wine Packaging by Doing Less

While it may seem contradictory, minimalism can be a perfect approach to standing out. If you are considering changing up your packaging to make the designs more simple, take a look at the following tips. 

1. Highlight a value 

A minimalistic wine package should have a feature that stands out from the rest. You must understand your brand’s unique value proposition and focus on that. The idea is to sell your brand without overdoing it, so you must focus on a unique feature of your wine.

Explain why you think consumers should go for your brand instead of any others on the market, and amplify such reasons on your packaging.

2. Pay close attention to typography 

It is important to ensure that the combination of typography and color is easy to read and consistent with the design of the rest of the label. 

3. Simple, but innovative 

Adopting a simple and classic yet innovative design is another way to achieve a minimalist design that will resonate with your audience. Custom packages such as paper bottles or recyclable aluminum cans can be used. 

4. Partner with the right packaging company 

Minimalistic wine packaging is cost-effective and offers several benefits. Partnering with a suitable packaging company can make this packaging method more effective.

How can Global Package Help?

Minimalist wine packaging is precise, clean, and functional. It is no surprise that this packaging approach is gaining popularity among wine manufacturers and consumers.

Wine consumers seem to be warming up to this trend, meaning going minimal for your wine packaging is effective as long as it serves its functionality. 

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it. If you are looking for the perfect minimalist packaging design, Global Package can help. 

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Located conveniently in California, United States, we assist both local and international brands. Get in touch with our experienced team for your next packaging project.