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The Barrel 700mL from the Estal Wild Glass collection

Why Glass Color Matters for Wine and Spirits Preservation

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For winemakers and distillers, crafting exceptional beverages is only part of the journey. To ensure your product maintains its premium quality and reaches consumers in perfect condition, the preservation of both its taste and appearance is critical. This is where the often-overlooked factor of glass color comes into play.

The color of your bottle can have a profound impact on the longevity, flavor stability, and overall appeal of your wine or spirit. By understanding how different glass colors protect against light damage, you can make more informed packaging choices that safeguard your product’s quality and enhance its shelf life.

In this article, we’ll explore the science behind glass color and light exposure, explain how traditional and modern glass choices can protect your product, and provide insights into balancing practical preservation needs with aesthetic considerations. Whether you’re crafting aged whiskey or fine wine, the right glass color is more than just a design decision – it can be a crucial element in preserving the quality of your product.

The team at Global Package has built its reputation as a trusted name in glass packaging through over 30 years of expertise and a forward-thinking approach. Our portfolio is designed to meet the diverse needs of winemakers and distillers, offering everything from versatile off-the-shelf options to cutting-edge designs that set brands apart.

Signature features like the Specialty Sommelier, designed for precision pouring, and the striking Doble Alto, which elevates shelf presence with its bold, double-base design, deliver both functionality and aesthetic impact. For brands seeking something uniquely their own, our fully customized solutions provide unmatched creative freedom.

Through close partnerships with leading designers and marketers, we’re constantly developing standout packaging that helps clients capture attention in today’s fast-changing market—all while staying aligned with your brand’s goals and budget.

The Impact of Light on Wine 

While a beautifully lit display might entice customers, exposure to light, particularly ultraviolet (UV) light, can be detrimental to the quality of wine. Exposure to UV light triggers chemical reactions in wine, producing unpleasant ‘lightstruck’ aromas – often described as reminiscent of rotting leaves, cooked cabbage, or even a struck match. 

The interaction between light and wine sets off a chain reaction which results in formation of hydrogen sulphide and mercaptans. The human palate is highly sensitive to these compounds, detecting them at incredibly low concentrations, making their presence impossible to ignore. Just an hour of direct sunlight can noticeably alter the flavor of certain varieties of wine.

Different types of wine are impacted by light in varying ways. White, sparkling, and rosé wines are generally more vulnerable to light damage than red wines.  This difference is attributed to the higher tannin content in red wines, as tannins act as protective agents against this photochemical degradation.

The Impact of Light on Spirits

Light exposure not only threatens the appearance of spirits but can also influence how they are perceived and enjoyed. For aged spirits like bourbon and scotch, color is more than just cosmetic—it’s a vital part of the product’s identity and sensory allure. A deep amber or mahogany hue evokes complexity, richness, and quality, shaping consumer expectations even before the first sip.

When light exposure results in a noticeable loss of color, it disrupts this critical visual cue. Even if the flavor remains intact, the diminished vibrancy can lead consumers to assume the spirit lacks the depth or maturity they associate with darker tones. This perception isn’t superficial; color often correlates with the flavor experience in the mind of the drinker, setting the stage for how the spirit is judged.

On a chemical level, UV and blue light exposure triggers photochemical reactions that can degrade the spirit’s components. For example, amino acids and phenolic compounds interact with light, causing changes that lead to color fading. These reactions may also result in the production of undesirable sulphides or promote oxidation, subtly altering the flavor profile over time.

For white spirits like vodka and gin, which are bottled in clear glass to showcase their clarity, the risk is less immediate due to their stable composition. However, prolonged exposure to intense light can still compromise their pristine appearance, leading to a flat or dulled look. While this might not affect their taste directly, it can detract from their appeal, particularly in markets where presentation plays a significant role in purchasing decisions.

Wine and Spirit Bottles from Estal

Preventing Light Damage to Wine and Spirits

Understanding these scientific principles is fundamental for wine and spirit producers when considering which glass bottle is ideal for their product. By considering these factors and making informed choices about packaging and storage, producers can effectively mitigate the risks of light damage and ensure that their beverages reach consumers in optimal condition.

Choose the Right Glass Bottle Color

Amber glass offers the best protection against UV rays, acting as a natural barrier that prevents harmful light from reaching the product inside. On the other hand, clear glass, although popular for aesthetic reasons, offers minimal protection, making it an important consideration for wineries or distilleries prioritizing display over preservation.

Reduce the Amount of Exposed Glass

Bottles with larger labels, unique shapes, or thicker glass can effectively reduce the amount of light that comes into direct contact with the product. By using packaging that incorporates more opaque or covered surfaces, producers add an extra layer of protection, ensuring the integrity of the wine or spirit is preserved even when displayed under bright lights.

Anticipate Type of Light Source and Proximity

The type and proximity of the light source are key factors in light exposure. While direct sunlight is the most damaging, artificial light sources – such as LED and fluorescent bulbs – can also have a negative impact, particularly when the bottle spends extended periods of time in proximity.

At Global Package, we understand that exceptional packaging requires both product integrity and brand storytelling. Our innovative glass solutions combine cutting-edge design, sustainability, and functionality to protect the quality of your wines and spirits while elevating their market appeal. Whether through superior UV protection, custom-crafted aesthetics, or unique features like the Doble Alto’s dual-tiered base, we partner with producers to ensure their beverages not only stand out but stand the test of time. 

How to Choose the Best Glass Color for Your Wines

Choosing the right glass color for wine bottles is a delicate balancing act between preserving the integrity of the wine and appealing to the discerning eye of the consumer. Global Package understands that every detail matters, and we’re here to guide you through the nuances of selecting the ideal color for your wines.

Dark green glass, historically the only choice due to iron impurities in early glassmaking techniques, now retains its popularity for its UV-blocking properties—an advantage that continues to protect wines today.

As technology has advanced, glassmakers gained greater control over color and clarity, offering winemakers a broader palette to work with. This opened up a world of possibilities, allowing producers to select colors that not only protected their wines but also enhanced their brand image and shelf appeal.

Specialty Sommelier from Estal

Green Glass Bottles for Wine 

The traditional choice used for red wines, antique green offers excellent UV protection. Filtering over 90% of UV light, antique green remains the top choice for wines requiring long-term protection, shielding the tannins and other delicate compounds from light damage. Antique green also carries a classic, premium aesthetic that resonates with traditional wine branding.

Amber Glass Bottles for Wine

Although less common in wine packaging, amber glass provides the most robust UV protection. It can be a smart choice for producers of delicate white or sparkling wines, especially for products stored or displayed in light-heavy environments. The rich, amber hue signals a commitment to preserving quality, even if it breaks with conventional expectations.

Flint Glass Bottles for Wine

Clear glass is particularly popular for rosé and white wines, where showcasing the wine’s color is part of its appeal. While it provides no UV protection, its transparency creates an eye-catching display that influences purchasing decisions. 

Wild Glass Bottles for Wine

For winemakers balancing sustainability, wine preservation, and aesthetics, Wild Glass is a standout option. The sustainable packaging option from Estal, It is made from 100% post-consumer recycled (PCR) glass.  Both light and dark variations offers UV protection and stunning visible appeal:

  • Wild Dark Glass is made from a blend of antique green glass and other dark colors. Its rich color makes it an ideal choice for safeguarding wines from light strike while maintaining a premium look.
  • Wild Flint Glass combines clarity with UV filtration from minerals that create a natural green-blue tint. This makes it perfect for rosé and white wines, which benefit both from the protection and the visibility.

Explore the Wild Glass Collection for Wines.

Global Package’s team of experts is dedicated to helping you make informed decisions that align with your brand vision and product requirements. We understand the complexities of the wine industry and are committed to providing solutions that enhance both the quality and the marketability of your wines.

The Best Glass Colors for Preserving Spirits

In the world of spirits, just like wine, the choice of glass color goes beyond mere aesthetics. It’s a strategic decision that impacts the longevity, flavor, and ultimately, the perceived value of your product. Recognizing this, Global Package provides expertly designed glass solutions tailored to the specific needs of spirit producers, offering a carefully curated selection of colored glass bottles designed to showcase and safeguard the essence of your spirits.

Farm 700mL from Estal’s Wild Glass Collection

Amber Glass Bottles for Spirits

For spirits matured in oak barrels and darker liqueurs, amber glass is the ultimate protector. Its rich, dark hue effectively blocks UV rays, preserving the intricate flavors and aromas developed during aging. This makes it essential for dark spirits like whiskey and rum, where oxidation can compromise both flavor and color, diminishing the spirit’s distinct character.

Green Glass Bottles for Spirits

Traditionally linked to wine, green glass also has its place in spirits packaging, offering moderate UV protection. It’s ideal for spirits less vulnerable to light exposure or designed for quicker consumption. From gin and vodka to liqueurs and apéritifs, green glass provides a versatile solution that balances protection with aesthetics.

Flint Glass Bottles for Spirits

For spirits like vodka where clarity is key, flint glass is the top choice. Its transparency showcases the spirit’s pristine appearance, reflecting its refined craftsmanship. While it lacks UV protection, this is less critical for these chemically stable spirits. However, proper storage remains essential to ensure quality over time.

Wild Glass Bottles for Spirits

For distillers seeking packaging that combines sustainability, UV protection, and a distinctive aesthetic, Wild Glass is an innovative choice. Made by Estal from 100% post-consumer recycled (PCR) glass, it offers both environmental benefits and standout appeal:

  • Wild Dark Glass is crafted from antique green and amber glass blends, providing exceptional UV protection. Its bold color and texture make it a strong candidate for spirits requiring preservation and a premium, artisanal appearance.
  • Wild Flint Glass merges clarity with sustainability, retaining the natural imperfections that enhance its character. Its subtle green-blue tint adds a unique twist to traditional flint glass, making it a great choice for spirits that rely on visibility while still benefiting from some UV filtration.

Explore the Wild Glass Collection for Spirits

Global Package’s team of experts stands ready to guide you through the process of selecting the perfect glass color for your spirits. We’re committed to helping you create a packaging solution that not only preserves the integrity of your product but also captivates consumers and elevates your brand presence on the shelf.

Elevate your Glass Packaging

Choosing the right glass color for your wine or spirits is far more than a design decision – it’s an essential step in preserving the quality and extending the shelf life of your product. Whether you’re protecting delicate flavors from UV damage with amber or green glass, or showcasing the clarity of a premium spirit in flint glass, the impact on your product’s integrity and market appeal cannot be underestimated.

As a commercial producer, understanding the science behind glass color and light exposure gives you a powerful tool in ensuring that your beverages reach consumers in optimal condition. Global Package is here to help you navigate this crucial choice, offering a range of glass solutions tailored to your needs. By selecting the right packaging, you not only safeguard your product but also enhance its visual impact, ensuring your brand stands out and providing quality customers can trust.

Invest in glass that protects, preserves, and promotes your product – because the right choice can make all the difference.

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Ready to bring your vision to life? Let Global Package be your partner in crafting a truly exceptional product experience. Email us at sales@globalpackage.net, or call us on +1 707 224-5670 to start a conversation about your packaging needs.

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TOWT Sailing Cargo Ship Anemos

A New Wave in Sustainability: Wind-Powered Shipping Reshapes Wine and Spirits Supply Chain

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In a groundbreaking development towards sustainability in the wine and spirits industry, the world’s largest wind-powered cargo ship, Anemos, has successfully completed its first transatlantic journey, transporting premium wines, champagnes, and cognacs from France to New York. This innovative approach to shipping is expected to revolutionize sustainable transportation practices within wine and spirit supply chains, presenting a compelling opportunity for brands to minimize their carbon footprint while satisfying consumers’ increasing demand for environmentally conscious solutions.

The Future of Eco-Friendly Shipping in the Wine and Spirits Industry

Designed by the French startup TOWT (TransOceanic Wind Transport), Anemos represents a shift back to sailing vessels for commercial transport, leveraging the abundant and renewable resource of wind power. With significantly larger sails made from lightweight carbon fiber, Anemos can harness more wind than traditional vessels, allowing it to operate both sustainably and efficiently. While a hybrid diesel electric engine is installed as a backup, the ship can rely entirely on wind power around 95% of the time, showcasing the potential for wind as a viable propulsion method in modern shipping​. With advancements in meteorological models and routing intelligence, sailing cargo ships can efficiently compete with traditional container ships.

As the wine and spirits industry increasingly embraces sustainability, it becomes crucial for brands to consider innovative transportation methods that resonate with eco-conscious consumers. As brands explore innovative ways to transport their bottles, wind-powered shipping presents an exciting alternative that not only reduces the need for fossil fuels but also reinforces their commitment to sustainability.

How Sustainable Packaging Supports Wind-Powered Transport

Complementing innovative transportation solutions, Global Package offers a range of eco-friendly packaging solutions for the wine and spirits sector. By integrating sustainable packaging practices with innovative transportation methods, brands can further enhance their commitment to sustainability at all stages of production. Our products not only contribute to reducing environmental impact, but also provide elevated design choices which resonate with consumers.

Complementing innovative transportation solutions, Global Package offers a range of eco-friendly packaging solutions for the wine and spirits sector. By integrating sustainable packaging practices with innovative transportation methods, brands can further enhance their commitment to sustainability at all stages of production. Our products not only contribute to reducing environmental impact, but also provide elevated design choices which resonate with consumers.

Lightweight Glass Bottles for Wine and Spirits

Utilizing lighter-weight bottles not only offers a reduction in transportation expenses, but also plays a pivotal role in reducing the carbon footprint associated with the transportation of wine and spirit bottles. By decreasing the weight of the glass packaging, brands can substantially decrease the energy consumption required for transportation, thereby lowering greenhouse gas emissions generated during shipping.

Global Package offers a stylish line of Elegant Light bottles, carefully engineered to be lighter in weight to ensure more economical and ecological shipping practices. Available in a variety of classical shapes and colors, our Elegant Light collection caters to both wine and spirits. Despite their reduced weight, these bottles maintain the integrity and timeless elegance of traditional glass bottles. Through the integration of innovative design and materials, our Elegant Light bottles represent a sustainable packaging solution for the wine and spirits industry, aligning with efforts to reduce carbon emissions and support environmental stewardship.

Explore our Elegant Light Line of wine and spirit bottles. 

Recycled Glass For Wine and Spirit Bottles

Global Package’s Wild Glass Collection, made from 100% post-consumer recycled (PCR) glass or cullet glass from recycling programs, has gained popularity in both the U.S. and international markets for its sustainability and one-of-a-kind aesthetics. PCR glass is a reclaimed glass sourced from the end-user which is then crushed, melted down, and transformed into a new bottle. The material can be recycled indefinitely without degrading in quality, resulting in a ‘permanent material’ that significantly reduces waste. 

The Wild Glass bottles maintain the structural integrity and rigorous manufacturing standards of traditional glass but embrace cosmetic imperfections, celebrating the organic beauty of the recycled material. This innovative approach significantly lowers the discard rate from 25% to 10% by embracing aesthetic variations. The manufacturing process impressively minimizes waste and creates a more efficient sustainable supply chain, supporting eco-friendly practices in the wine and spirits industry.

Explore our collection of Wild Glass by Estal today. 

At Global Packaging, we aim to provide our customers with the highest level of innovation and sustainability through our wine glass bottles and spirit glass bottles. Using recycled materials, lightweight bottles, and having shorter import distances, can all work towards reducing wine and spirits packaging environmental impact. 

Explore our glass wine bottle and our glass spirit bottle collections.

Estal Wild Glass Bottling Line Spirits

Elevating the Consumer Experience with Sustainable Practices in Wine and Spirits Production

By adopting both wind-powered shipping and eco-friendly packaging solutions, the wine and spirits industry can establish an increasingly sustainable production chain. Companies akin to TOWT are paving the way for a future where renewable energy and responsible packaging coexist. Brands that embrace these innovations not only reduce their carbon footprint but also contribute to a circular economy, aligning with the values of today’s consumers.

As the industry moves forward, it is clear that integrating sustainable practices in both transportation and packaging will be essential for success. Global Package is committed to supporting these efforts by providing innovative packaging solutions that cater to the evolving needs of the wine and spirits market.

Explore our glass wine bottle and our glass spirit bottle collections. 

The Wine and Spirits Industry’s Shift to Sustainability

As the wine and spirits industry evolves, embracing sustainable practices is no longer optional—it’s a necessity. By partnering with Global Package, wineries and distilleries can explore innovative designs that not only enhance their products but also align with their sustainability goals. To learn more about how Global Package can help your brand thrive in this sustainable landscape, fill out our contact form, email us at sales@globalpackage.net, or call us on +1 707 224-5670.

Estal’s Wild Glass collection

Elevate Your Glass Packaging with Estal & Global Package

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The art of crafting the perfect bottle can elevate a brand to new heights. In the competitive world of wine and spirits, packaging plays a pivotal role in capturing consumer attention and conveying brand identity. This is where the expertise and innovation of Global Package and the leading-edge designs of Estal converge.

Global Package is the preferred distributor for Estal in the US, working together since 2007. Our partnership brings together a wealth of experience in sourcing, supplying, and designing exceptional glass packaging. Together, we offer a comprehensive solution that empowers wine and spirit brands to stand out on the shelves and connect with their audience.

Estal: A Leader in Glass Packaging Innovation

Estal is a global leader in crafting exceptional glass packaging renowned for its commitment to innovation, quality, and sustainability. 

Boasting over 25 years of industry expertise, Estal has honed its craft of design, understanding the unique packaging needs of the wine and spirits market. Their deep-rooted knowledge translates into high-quality, innovative glass bottles that are both visually striking and highly functional.

Their comprehensive suite of packaging solutions includes closures, decorations, and other embellishments. This means they are capable of providing highly customizable glass packaging options.

Global Package: Your Trusted Packaging Partner

Global Package is a leading provider and producer of glass packaging solutions for the wine and spirits industry. With a deep understanding of the market and a commitment to customer satisfaction, we offer a comprehensive range of services to meet your unique needs.

Our expertise lies in sourcing and creating for our clients exceptional glass packaging from renowned manufacturers worldwide and providing innovative custom and exclusive bottle solutions for any brand’s needs. Whether you’re a small boutique winery or a large-scale spirits producer, we have the resources and knowledge to deliver the perfect packaging solution for your brand.

From selecting the ideal glass type to managing the entire supply chain, our dedicated team is committed to exceeding your expectations. We offer a personalized approach, working closely with you to understand your vision and bring it to life.

The Power of Partnership: Global Package and Estal

Our partnership with Estal has only emboldened our position as a leading provider of exceptional glass packaging solutions to the North American market. Our commitment to delivering cutting-edge and innovative packaging options to our clients is exemplified by the fact we are one of a few businesses entrusted to source and supply Estal’s glass bottles. This unique partnership sets us apart as a premier supplier of exceptional glass solutions to the wine and spirits industry.

This powerful partnership combines Global Package’s expertise in sourcing, supply chain management, and customer service with Estal’s design innovation and manufacturing excellence. Together, we deliver comprehensive packaging solutions that elevate your brand and drive business growth.

Doble Alto

Estal’s Doble Alto bottle is a testament to innovative packaging design. Its distinctive double base creates a striking visual impact, elevating the product on the shelf. This unique design not only enhances the product’s aesthetic appeal but also contributes to its shelf presence.

The Doble Alto collection from Estal

Estal has ingeniously achieved a more elegant bottle without compromising on glass consumption, making it an environmentally conscious choice. Despite its unique design, the Doble Alto remains cost-effective to produce, ensuring that brands can benefit from this exceptional packaging without breaking the bank.

The Doble Alto bottle offers a distinctive platform to showcase your wine or spirit. Its combination of style, sustainability, and affordability makes it an ideal choice for brands seeking to stand out in a crowded marketplace.

Case Study – Old Portero

Old Potrero Straight Rye Whisky

Innovative packaging creates distinctive, eye-catching whiskeys.

Old Potero are pioneers in craft whiskey, blending tradition with creativity. Supplied by Global Package, the use of Estal’s Doble Alto Clarior bottle in a unique 700ml capacity embodies Old Potero’s bold, resilient and creative brand identity. 

The Clarior’s elegant form in combination with its unique Doble Alto base impressively elevates the whisky’s packaging, easily standing out on the shelf and effortlessly expressing the sophisticated and innovative spirit of the Old Portero brand.  

Sommelier 

Estal’s Sommelier collection redefines the wine bottle aesthetic with an elegantly simple design, connecting the ring and neck with a subtle groove.

This signature feature creates a visually striking and cohesive look that elevates the bottle’s overall appearance. Beyond its beauty, the Sommelier offers practical advantages, including a refined anti-drip function and a precise capsule removal line.

Estal Sommelier collection capsule and track ring

Moreover, the Sommelier’s versatile neck profile provides ample space for creative label designs both with and without capsules. The unique neck profile allows for direct printing along the majority of its length, creating the opportunity for countless creative and impactful designs.

By combining sleek aesthetics with functional benefits, the Sommelier offers a compelling packaging solution for discerning winemakers.

Case Study – Tarpon Cellars

Tarpon Cellars Cambaro range

The right packaging can elevate a brand and enhance the consumer experience.

Tarpon Cellars Cambaro embodies a modern, laid-back wine experience. To complement this cool, calm aesthetic, we sourced the BG Essentia from Estal’s Sommelier range. 

The bottle’s sleek, minimalist design, featuring a straight neck and clean lines, effortlessly aligns with Cambaro’s brand identity. The Sommelier’s innovative Track-Ring enhances the bottle’s visual appeal while ensuring a flawless, drip-free pour, perfectly capturing the laid-back wine experience that Tarpon Cellars embodies.

Wild Glass

Estal’s Wild Glass range embodies a commitment to sustainability and authenticity. Crafted from 100% post-consumer recycled (PCR) glass, these wine and spirit bottles offer a unique, organic aesthetic with subtle variations in color and texture.

The Barrel 700mL from the Estal Wild Glass collection

By embracing imperfections, Wild Glass celebrates the circular economy while delivering a visually captivating product. Importantly, Wild Glass maintains the performance standards of traditionally produced glass, ensuring a seamless bottling process without compromising quality or efficiency.

This sustainable choice not only appeals to eco-conscious consumers but also offers brands a distinctive and memorable packaging solution that can be utilized in combination with various Estal ranges.

Case Study – Tarpon Cellars 

Tarpon Cellars Cambaro Wild Glass Bottle

The embrace of eco-conscious packaging can enrich a brand’s style and complement the consumers desired experience. 

Tarpon Cellars Cambero’s blend of Estal’s Wild Glass with the Sommelier bottle collection encapsulates a distinctive look that sets it apart from others both in its design and consumer experience. A large part of Tarpon Cellars brand is its sustainable approach to preserving the beauty of nature which is harmoniously intertwined with the use of Estal’s Wild Glass.  

The enhancement of the bottle’s appearance through the embracement of Wild Glass’ imperfections perfectly captures the modern and laid-back style of Tarpon Cellars brand. The use of Estal’s Wild Glass provides a unique wine experience that is conscious of consumers’ desires to embrace an eco-friendly lifestyle without compromising on the quality of their wine experience.

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The perfect glass bottle is more than just a container; it’s a canvas for your brand story. Our partnership with Estal allows us to offer a diverse range of innovative and sustainable packaging solutions that elevate your product.

From the minimalist elegance of the Sommelier to the sustainable charm of Wild Glass, our collection caters to a variety of brand identities and consumer preferences. Whether you seek a bold statement or a subtle sophistication, we have the ideal glass packaging to complement your vision.

Let Global Package be your partner in crafting a truly exceptional product experience. Fill out our contact form, email us at sales@globalpackage.net, or call us on +1 707 224-5670 to discuss your packaging needs and explore the endless possibilities

Global Package custom spirit bottle design for Valentine Distilling Co

Custom Spirit Bottles From Global Package

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The world of spirits is fiercely competitive. On crowded shelves, your bottle has only a few seconds to capture a customer’s attention and immerse them in your brand story. But a plain bottle gets lost in the noise.

This is where Global Package steps in. We offer a plethora of glass bottle options designed to elevate your spirits brand, providing comprehensive packaging solutions that feature highly sought-after custom spirit bottles. These bottles are crafted to enhance your brand’s appeal and resonate with your target audience.

Imagine a bespoke bottle that embodies your spirit’s essence. A classic silhouette for timeless elegance, or a bold, modern shape that reflects your innovative spirit. With a wide range of options like colors, finishes, and embellishments, we’ll help you craft a custom bottle mold that’s as unique as your spirit itself.

It’s not just about aesthetics; our custom glass bottles are meticulously crafted for a premium feel. Beyond the visual appeal, our expertise ensures a streamlined procurement process, delivering a seamless consumer experience. From initial concept to final delivery, our experienced team guides you every step of the way.

Ready to create a custom spirit bottle that commands attention and elevates your brand?

Global Package’s bespoke spirit bottle capabilities

Global Package goes beyond aesthetics to offer a comprehensive custom spirit bottle solution:

  • Elegant bottle shapes and sizes: From classic silhouettes to contemporary shapes, we offer a wide range of bottle options to perfectly embody the personality of your spirit and brand. 
  • Range of glass colors:  Choose from a wide range of glass colors to complement your spirit’s character and visually communicate your brand identity.  
  • Ultra-premium presentation: Elevate your brand image with high-quality embossing, etching, and silk-screening techniques. These options create a sophisticated, tactile experience and allow for detailed logos and designs.
  • Unique bottle finishes: Transform your bottle with a range of finishes, further enhancing your brand identity.
  • Seamless customization process:  Our experienced team guides you from initial sketch to final delivery. We handle everything, including quoting, design, bottle supply or manufacture, quality control, decoration, and timely delivery of your finished custom spirit bottles.
  • Unwavering quality:  We don’t compromise on quality. Global Package employs a meticulous step-by-step manufacturing process,  including rigorous material evaluation, clear timelines, and diligent quality control measures,  to ensure every custom bottle mold results in a flawless reflection of your brand’s excellence.
  • Expertise you can trust:  Our experienced team works closely with you to translate your brand vision into a captivating custom bottle design. Leverage our expertise for a seamless production, from concept to final product.

Global Package custom spirit bottle design for Revivalist Gin

Innovative customizable bottle features

In today’s competitive market, standing out requires more than just a great product. At Global Package, we understand the power of innovative design, and we’re proud to offer a range of customizable bottles and features that elevate your brand and capture consumer attention.

From eco-friendly options to functional enhancements, these features allow you to create a truly unique spirit bottle that reflects your brand identity and sets you apart on the shelf.

Anti-Drip Track Ring

This innovative ring combines sleek aesthetics with practical functionality. The meticulously designed groove near the rim boasts a lustrous finish and enhances the bottle’s look. More importantly, it acts as an anti-drip ring, preventing spills and maintaining a clean presentation.

Choosing the Anti-Drip Track Ring communicates to consumers that your brand prioritizes both style and functionality. 

The sleek design showcases attention to detail and a commitment to modern aesthetics. The anti-drip feature provides a clean and consistent user experience with every pour.

Doble Alto

This innovative bottle design features a distinctive double base, creating an elevated aesthetic and a more substantial presence on the shelf. Doble Alto utilizes advanced techniques to achieve this unique look without increasing glass usage, keeping costs economical. This exclusive design is ideal for showcasing premium spirits and offers a variety of customization options to further elevate your brand:

  • Rosette and base finishes: Personalize the base with decorative elements or different finishes like etching or gloss.
  • Magnifying glass effect and bottom coating: Create a unique visual effect on the base or add a layer of color for added depth.
  • Embossing and color gradation: Enhance your branding with embossed logos or lettering and explore captivating color gradients on the base.

Wild Glass

This is a sustainable glass option made by Estal from 100% post-consumer recycled (PCR) materials. Wild Glass bottles offer a unique aesthetic with a natural, organic look and subtle variations in color and texture. This eco-friendly choice not only benefits the environment but also appeals to consumers who value sustainability.

By choosing Wild Glass, you can contribute to a more sustainable future while showcasing your brand’s commitment to the environment and offering a visually distinct product to your customers.

 

Estal’s Wild Glass spirit bottles supplied by Global Package

Benefits of a customized spirit bottle

First impressions are everything

The gin, vodka, rum, and whisky markets are fiercely competitive. Often, your bottle is the first and only chance to make a lasting impression. On a crowded shelf packed with competitors, you need a design that not only grabs attention but also clearly communicates the essence of your spirit.

In many cases, you have mere seconds, sometimes fractions of a second, to capture a customer’s interest before they move on. In this fast-paced environment, a custom bottle becomes more than just a way to stand out; it’s a powerful tool to convey your brand’s unique qualities in a clear and concise way.

Enhanced brand recognition

The relationship your customers have with your spirit goes beyond the product itself. In a world of crowded shelves, a strong, well-crafted custom bottle designed by Global Package transforms your spirit into a powerful brand ambassador.

Standing out is only one piece of the puzzle. A customized bottle design allows your spirit to reflect your brand and tell its story. This could be a bottle with a bold, geometric shape that reflects the modernity of your brand, or a bottle with elegant curves that evokes a sense of timeless sophistication. A good customized bottle serves as the physical representation of your spirit and brand.

Premium perception equals higher ROI

In a competitive market, consumers often equate a unique and well-crafted custom bottle with a premium spirit. This association goes beyond aesthetics; it fosters a premium image for your brand and potentially justifies higher price points. Global Package’s custom glass bottles act as a visual cue for consumers, signifying an extra level of care and quality.

For handcrafted spirits, a custom bottle becomes an extension of the artisanal spirit-making process. It tells the story of your dedication to quality from the very first sip.

Likewise, limited edition releases deserve a bottle that reflects their exclusivity. With Global Package’s customization options, you can create a unique and extraordinary bottle that sets your limited release apart from the ordinary.

 

Global Package custom spirit bottle design for Gray Whale Gin

Tips for creating impactful custom bottles

  • Consider your target audience: Who are you trying to reach? Tailor your design choices to resonate with their preferences and expectations.
  • Embrace brand identity: Ensure your chosen design elements seamlessly integrate with your existing brand identity, creating a unified and recognizable experience for your customers.
  • Color speaks volumes: Understand the power of color! Different colors evoke emotions and influence perception. 
  • Form meets function:  Don’t sacrifice usability for aesthetics. Strive for a custom bottle design that’s both visually captivating and practical, ensuring clear product information and comfortable handling for consumers.

Global Package customized spirit bottles

Global Package isn’t just another bottle supplier – we’re your partner in crafting a powerful brand statement. Get an expert design consultation, explore our range of high-quality printing techniques, and experience a seamless custom bottle creation process.

About Global Package 

Global Package supplies high-end glass bottles to the wine and spirits markets across North America. Sourcing bottles from Europe, Asia, and domestic markets, Global Package has an esteemed portfolio of bottles and packaging, specializing in sourcing and supplying glass, bottle customization, and specialty sourcing for small to large projects ensuring your product is presented affordably, effectively, and professionally. Global Package has strategic alliances with innovative suppliers, designers, and marketing collaborators both domestically and internationally, as well as stock across a local network of warehouses ready for dispatch. 

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us on +1 707 224-5670.

The wine and spirits sustainability trends of 2024

Wine and Spirits Sustainability Trends 2024

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The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. 2024 brings about more pressure for industry to put sustainability at the center of all operations, but also provides opportunities for businesses to flourish by staying ahead of the trends in innovative and sustainable advancements. Here are four sustainability trends to keep an eye on in 2024:

Regenerative practices for wine and spirits

Recent years have seen a boom in conscious agricultural practices through the philosophy that all aspects of agriculture are connected. This philosophy emphasizes the careful utilization of land management to restore and regenerate the ecosystems and land we use, leaving it in better health for future generations. 

Regenerative principles are a push back against traditional industrial agriculture practices which are responsible for almost one third of the world’s carbon emissions. Regenerative practices promote climate resilience, ecosystem preservation, soil regeneration, and more. But it goes beyond climate impact, having personal and regional economic, community, and mental health benefits as well. 

The wine industry has begun paving the way for establishing regenerative principles, labeled regenerative viticulture, and are reaping the benefits alongside growing consumer awareness and support for the move. Wineries are able to show a genuine commitment to putting the planet and people at the forefront of operations. But the principles can be applied to all forms of agriculture, and it is only a matter of time before regenerative practices become commonplace within the spirits industry as well.

Carbon offset vs reduction in the wine and spirit industry

It’s out with carbon offsetting and in with carbon reduction measures for 2024. Credit and offsetting of a company’s carbon emissions has been considered a simple solution to a complex issue for decades. But experts suggest that this isn’t enough to curb the environmental impacts. 

Attitudes towards credits and offsetting have begun to change as they are seen as a way for companies to deflect any impactful behavioral changes towards reducing their carbon footprints. Offsetting carbon emissions should only be considered a last resort and cannot replace tangible efforts to reduce carbon emissions towards net zero. 

An organization’s carbon footprint can be reduced through the careful consideration of all areas of operation that contribute to the production and distribution of the product. At Global Package, we considered the environmental impact of our products and have measures in place to reduce the carbon footprint of our customers. We hold a large variety of domestic bottles within our expansive network of warehouses in California, Oregon, and North Carolina, which limits the freight distance, thus limiting the carbon footprint attached to the bottles. This gives you easy access to our attractive range of wine and spirit bottles, with ample quantities available to suit your particular needs, without the extra carbon attached.

Read more about our collection of locally stocked wine and spirit bottles. 

Lightweight glass bottles for wines and spirits

One method gaining momentum in the effort to reduce carbon emissions within the wine and spirit industry is the adoption of lighter-weight bottles. This approach not only offers a reduction in transportation costs, but also significantly contributes to reducing the carbon footprint associated with transport of wine and spirit packaging. By utilizing lighter-weight bottles, businesses can effectively decrease the energy required for transportation, thereby lowering greenhouse gas emissions generated during shipping.

Global Package offers a stylish line of Elegant Light bottles. These bottles are specifically designed to be lighter in weight, resulting in both more economical and ecological shipping practices. Available in a variety of classical shapes and colors, our Elegant Light collection includes options for both wine and spirits. Despite their reduced weight, these bottles maintain the integrity and timeless elegance of traditional glass bottles. Through innovative design and materials, our Elegant Light bottles represent a sustainable solution for packaging needs in the wine and spirits industry, aligning with the overarching goal of reducing carbon emissions and promoting environmental stewardship.

Read more about our Elegant Light Line of wine and spirit bottles. 

Wine and spirit climate regulations and reporting

Governments around the world have begun considering and implementing mandatory climate reporting for business. This will increase the transparency and visibility of the impact organizations are having on the planet and will have serious implications for how an organization is viewed by the public. It is a step towards eliminating greenwashing and provides opportunities for organizations who have sustainable practices at the core of their operations to leverage their positive impact.

Global Package LLC, has a long history of working with glass manufacturing partners around the world who are leading efforts in sustainability. Striving to be among those who led efforts in easing the environmental concerns of our industry, we have developed our own innovations in glass manufacturing to aid in the reduction of our clients impact on the environment.

Read more about our sustainable wine and spirit packaging.

Sustainable packaging for wines and spirits

Sustainable glass packaging manufacturing

Sustainable manufacturing for glass packaging plays a crucial role in the overall sustainability efforts of the wine and spirits industry. While agricultural practices certainly have a significant impact on sustainability, it’s essential to recognize that not all resources are renewable or can benefit from regenerative practices.

The standard production of glass requires substantial amounts of raw materials – primarily sand, soda ash, and limestone amounting for 95% of the raw materials used in typical glass production. This reliance on raw materials underscores the importance of incorporating recycled materials into the manufacturing process.

Recycled cullet is a key component in sustainable glass production. For every kilogram of recovered glass used in manufacturing, approximately 1.2 kilograms of virgin raw materials are saved. Moreover, the integration of recycled cullet into the production process yields significant energy and emissions savings. For every 10% of recycled cullet used, there is a 2-3% reduction in energy consumption and a 5% decrease in CO2 emissions. This means that for every six tons of recycled glass utilized, one ton of CO2 emissions is offset, highlighting the environmental benefits of cullet utilization.

At Global Package, sustainability is at the forefront of our manufacturing practices. Our green & antique glass utilizes 90% cullet, while our amber glass incorporates 80% recycled material. Additionally, our flint glass contains 65% cullet, further reducing our reliance on virgin raw materials. Notably, our Wild Glass collection boasts close to 100% cullet content, exemplifying our dedication to sustainable glass packaging manufacturing.

By prioritizing the integration of recycled cullet and embracing sustainable manufacturing practices, the wine and spirits industry can minimize its environmental footprint and contribute to a more sustainable future.

Wine and spirit sustainable packaging

Recycling and waste reduction has been a staple in sustainability efforts for years with packaging reflecting consumers and businesses desire to reduce environmental impact without sacrificing quality. The wine and spirit packaging industry experiences new innovations, technological advances and trends every year.

In 2024, we’re seeing changing perceptions about boxed wine in an effort to use more sustainable materials, and the move to glass bottles that are manufactured from 100% PCR glass. PCR, which stands for post-consumer recycled content, is reclaimed glass from the end-user that has been crushed, melted down and used again. The glass recycling cycle can be repeated endlessly without damage to the end product. That makes glass a so-called permanent material, unlike plastic whose recycle life has limitations.

Global Package’s beautiful and sustainable Wild Glass line of bottles has become widely popular in the US and international market. 100% of the Wild Glass material is PCR glass or cullet glass sourced from recycling programs, and its production method reduces energy use and CO2 emissions.

These bottles are 100% recycled glass bottles that are one-of-a-kind, since slight imperfections in the natural formation of the glass are allowed to remain, while retaining all the manufacturing positives of automated glass, much like organic handmade art. This results in fewer discards (from 25% to 10%), since the cosmetic (aesthetic) defects are accepted as part of the organic beauty of the glass, so less glass is wasted. 

All Wild Glass bottles retain the manufacturing standard and structurally soundness of traditional bottles yet, no bottles are discarded for having aesthetic defects. This means that bottles that would usually be classified as rejects, are used and celebrated. This efficiency creates a more sustainable supply chain. 

Explore our collection of Wild Glass by Estal today. 

At Global Packaging, we aim to provide our customers with the highest level of innovation and sustainability through our wine glass bottles and spirit glass bottles. Using recycled materials, lightweight bottles, and having shorter import distances, can all work towards reducing  wine and spirits packaging environmental impact. 

Explore our glass wine bottle and our glass spirit bottle collections. 

About Global Package 

Global Package supplies high-end glass bottles to the wine and spirits markets across North America. Sourcing bottles from Europe, Asia and domestic markets, Global Package has an esteemed portfolio of bottles and packaging, specializing in sourcing and supplying glass, bottle customization, and speciality sourcing for small to large projects ensuring your product is presented affordably, effectively and professionally. Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally, as well as stock across a local network of warehouses ready for dispatch. 

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us on +1 707 224-5670.

Bottles lying on the floor can be a safety hazard.

Tips and Tricks for Glass Bottle Care

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Glass bottle packaging is a preferred choice among wineries and distilleries for good reason. Not only does glass have the functional benefits of being durable, its sleek and elegant aesthetic elevates your product’s visual appeal. 

There are a number of considerations that go into choosing a glass bottle for your spirit or wine brand. To make the most of your bottles, it is important to know how to properly care for and maintain them, especially if there is leftover glass after bottling. 

Why should I look after my glass bottles?

There are numerous reasons as to why maintaining glass bottles can be beneficial. Taking care of your glass bottles is good for the environment. 

This blog contains some tips and tricks on how to correctly store and look after your glass bottles upon delivery.

Storing Your Glass Bottles 

It is important to ensure that the glass bottles are stored properly so they are safe to use. Upon receiving the glass, inspect the bottles for damage. It is important to check for cracks, chips, or scratches, or damage. If there is an issue, call your glass provider as soon as possible. It may also be a good idea to review your terms and conditions upon receipt of your purchase. 

Damage can quite easily occur in your warehouse. Glass bottles are delicate, and can break easily if dropped or mishandled, thus it is important to store them in a safe place away from any danger, limiting accidental breakage. Storing the bottle away from direct sunlight will also prevent any extreme temperature fluctuations, which can impact the bottle itself, as well as potentially ruining the contents if you are storing bottles with your product in it. 

It is important to store glass bottles in an organized manner, using appropriate storage equipment. Using equipment such as shelving units, racks or pallets with non-slip surfaces helps avoid accidents. 

Bottles should be completely dry and stored in dry conditions. Exposure to moisture can result in bloom or cloudiness, especially when they are stored for an extended period of time. 

Bloom Weatherization of Glass

The term weatherization (or “bloom”) refers to a milky, hazy or crystalline (snowflake) residue on the inside of glass bottles. At worst, it is an aesthetic issue, however the phenomenon is often a concern for customers. Customers should be made aware of this phenomenon, its causes, as well as treatment methods prior to purchase so as to avoid issues at a later date. It is important to remember that it does not come from an outside source of contamination – the ‘material’ comprising the ‘haze’ is always present in the glass. 

Generally speaking, bloom does not affect the vast majority of products, and is not something that should be concerning. 

Preventing Bloom in Stored Glass Bottles

If you are concerned about the presence of bloom, it can be eliminated by thoroughly rinsing the bottle prior to filling. Ultimately, there is no guaranteed prevention of bloom – it all comes down to the environmental storage conditions. 

 

Ensuring bottles are cleaned and dried properly helps maintain safety standards.

Transporting Your Glass Bottles 

To minimize the risks associated with glass packaging, such as breaking and cracking, it is important to ensure the transportation is safe. The first step is to use appropriate packaging materials to provide cushioning and prevent breakage, such as corrugated cardboard that fits properly. It is then important to secure the glass packaging to minimize movement during transportation. Finally, the temperature and humidity levels should be monitored, as hot and humid conditions can compromise the quality of the bottles and packaging materials. 

Cleaning Your Glass Bottles

Global Package stores our glass bottles in a clean, food-safe environment in all our warehouses across the United States. It is industry standard to sparge the bottles before use, to ensure compliance with hygiene standards and quality control while also preserving the freshness and vibrancy of the product that will be stored in the bottles. Some wineries and distilleries prefer to sparge the bottles, others prefer to rinse them – it is a matter of what suits best. Rinsing is always recommended to ensure no contaminants have entered. 

About Global Package

Global Package supplies high-end glass bottles to the wine and spirits markets across North America. Sourcing bottles from around the world, Global Package has an esteemed portfolio of bottles and packaging, specializing in sourcing and supplying glass for small to large projects ensuring your product is presented affordably, effectively and professionally. Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally, as well as stock across a local network of warehouses ready for dispatch.

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us on  +1 707 224-5670.

Customize wine or spirits bottle packaging with brand logo in California, United States

7 Reasons To Create A Custom Bottle Mold

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Global Package works alongside industry partners and clients to design and create custom glass bottle molds for wine, spirits and gourmet products. Together, we elevate a brand’s presence on the retail shelf, direct to consumer (DTC), and in restaurant settings. For many wine and spirit connoisseurs, the presentation is much of the enjoyment. 

A finely crafted bottle can not only catch the eye of the consumer, but help tell the story of the product. It’s an often overlooked—but essential—part of the experience. From durability, to design, to touch, there is an art to producing finely made bottles. With the rise of craft beverages, custom bottles are more popular than ever.

What is the glass bottle customization process?

When crafting a custom bottle for a client project, we work with experienced designers in the United States and worldwide. Global Package collaborates with clients and designers to bring the vision to life. Read more about our customisation for wine and spirits. 

With a thorough understanding of a company’s marketing strategy, Global Package helps to determine projected volume and price/cost ratios. From there, we will work step-by-step throughout the manufacturing process. This includes an evaluation of materials and timelines, as well as ensuring quality control measures are diligently followed throughout the process. 

According to Global Package LLC President and CEO, Erica Harrop, there are several great reasons to consider developing your own bottle mold. She states, “The end result is a bottle that is inspired, reflecting your brand and resonating with consumers.” Additionally, Global Package offers personalized 1:1 consultations to advise and implement all parts of the packaging process.

The difference between customization and decoration

There are differences between decoration and customization of glass packaging, each playing an important role in creating captivating designs. 

Decoration is the application of distinct external elements to a glass surface. These elements can include decals, silk-screens, a variety of finishes, and pewter labels. On the other hand, customization ventures beyond the surface. 

Customization allows you to create a one-of-a-kind design that stands out and catches attention, transforming a plain bottle into an eye-catching work of art. 

Ultimately, the combination of decoration and customization can help you create a captivating package that will be remembered and appreciated by customers. There are a number of possibilities for creating bespoke glass packaging. From completely new bottle designs to tweaking our existing selection of glass bottles, there is a wide range of creative options. 

Make custom spirit bottles with Global Package

7 Reasons To Customize Your Glass Bottles With Global Package

1. Consumers drink with their senses

The on-shelf visual appeal of packaging is increased through custom bottles, as they offer a distinct and captivating aesthetic that captures consumers’ attention. People are naturally drawn to visually appealing products and a custom bottle stands out among the sea of standard packaging options. 

The novelty of unique bottles adds to their appeal, as consumers are often intrigued by something new, different, and eye-catching. Custom bottles, with their unique embosses, shapes, colors, textures, and labels, provide consumers with a visual experience that further enhances their enjoyment and satisfaction when selecting and consuming their chosen alcoholic beverage.

2. Authentic Representation Of Your Brand Story

Custom packaging offers a platform for storytelling and connecting with consumers on an emotional level. You can use the bottle design and labels to communicate the history, heritage, or unique aspects of your product, creating a deeper connection with consumers.

3. Brand Differentiation

Custom packaging allows your product to stand out on the shelf and differentiates your product from your competitors. It allows you to create a unique and memorable brand identity, with the benefit of making your product easier for consumers to recognize your product.

4. Bottle As Brand Iconography

The design and aesthetics of your custom bottle contributes to the consumer perception of your brand. A well-designed custom bottle can evoke a sense of luxury, craftsmanship, or exclusivity, enhancing the perceived value of your product.

A proprietary bottle provides a distinctive iconic look for your brand. Custom bottles allow the ability to leverage a unique shape and incorporate your branding into the actual glass and provide a visual icon to accentuate your package design.

5. Memorability 

Memorability is a crucial factor in building brand awareness and driving customer loyalty. Whether displayed at home or enjoyed in social settings, an intriguing or unique bottle can generate discussions among wine or spirit enthusiasts. This organic engagement further amplifies brand exposure and creates opportunities for brand advocates to share their positive experiences with a wider audience.

6. Customer-generated content

Leveraging social media, word-of-mouth marketing can be amplified when consumers are excited about the packaging and share it online. A distinct custom bottle design can leave a lasting impression on consumers, increasing the chances of them sharing their experience with others.

Why Choose Global Package for Custom Bottles?

In the world of glass packaging, Global Package stands out as a trusted partner in creating custom bottle molds that elevate brands to new heights. Global Package understands the art of producing finely made bottles. The newer glass factory options for custom glass bottles offer brands a unique opportunity to captivate consumers and leave a lasting impression. 

When it comes to glass bottle customization, Global Package takes a collaborative approach with clients and designers to bring their visions to life. The result is a bottle that is not only inspired but also resonates with consumers, reflecting the brand’s identity and captivating their attention. With Global Package, you can depend on our value-added services, including personalized consultations, to implement every aspect of the packaging process. 

So, why settle for ordinary when you can make your brand extraordinary with the expertise and creativity of Global Package? Choose Global Package and discover the power of customized glass bottles that stand out on the shelf, differentiate your brand, and create a lasting impression.

Global Package is located in Napa, California and Raleigh, North Carolina. We have an experienced team to provide the best custom bottles sourced from worldwide factories. We also provide stock bottles, custom shippers, glass decoration, pewter labels, and closures for the wine and spirits industry. When it comes to providing custom and specialty bottles and packaging, Global Package leads the way in finding solutions to provide a comprehensive and attractive outcome that sets a brand apart.

Get in touch with our experienced team for your next custom packaging project. 

Global Package can help with your minimalist packaging for your Napa Valley Wine or Spirits Brand. Glass bottles and packaging for wine and spirits.

Is Minimalist Packaging the Right Choice for Your Wine or Spirit Brand?

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In recent years, a minimalist design approach has become a core strategy for marketers and designers. This style is characterized by the use of simple decoration, colors, and typography, appealing to consumers due to the sleek and aesthetically pleasing look. 

Producers are expected to keep up the ever-evolving consumer tastes – and this includes wine packaging. The packaging of wine is often challenging for most wine manufacturers as there are many different factors, for example the wine bottle shape and color, closure, label design, and boxes. 

There are many different reasons as to why a consumer will purchase a particular wine. Taste is obviously a significant factor, but experience with the brand and appeal of the packaging is just as important. 

When designing wine packaging, sometimes less is more. Simple packaging techniques can attract customers and be just as effective as more elaborate designs. There are two basic approaches to minimalist packaging: 

1. Choice of material 

Not every packaging choice is the right one. There are a number of considerations, to ensure the packaging is suited to your brand. It is important for the materials to be durable and of high quality, which must also be balanced with the cost effectiveness of choosing a particular material. The environmental impact is also a key consideration – it is important to be mindful to reuse and recycle wherever possible. 

2. Choice of visual design

There must be a mindful decision about the packaging design, such that it has reference to the brand’s positioning, target audience, and brand story. It is important to convey all the necessary information about the brand and the product, but doing so in a clean and uncomplicated way. 

Packaging wine properly makes your business look good, and connects you to your customers. It does not have to be overly complicated. 

3. Printing and production techniques

There are a number of techniques and formats that can be added to your wine bottle, elevating its impact. For example, you could choose to add subtle varnishes, tone-on-tone printing, blind embossing, or more. 

What Impact Does Minimalist Wine Packaging Have on Your Brand?

Simple packaging is ruling the wine industry for all the right reasons. This trend seems to be quite prominent among several wine brands, and may have the following impact:

Cost-effectiveness

Minimalist packaging typically reduces the cost of packaging. In the case of current glass bottle trends, it is often lighter than other packaging, thus you are paying less for shipping costs. In addition to your wine packaging being created based on the exact needs of your product, lightweight bottles can also be used to reduce wasted space. As it uses fewer materials, it is more environmentally friendly.

Thoughtful Packaging 

Excessive messaging and clashing colors may be overwhelming for customers, and can give off a messy feel to the brand. Being deliberate about design choices may make your packaging look more thoughtful. Depending on your brand’s positioning, a simpler and ‘cleaner’ look may be a better packaging choice. 

Influences Brand Recognition

Simplified wine packaging can make consumers pay attention to small details, which improves the package’s overall quality and separates itself from competitors. 

Unlike conventional wine packaging, which sometimes appears cluttered, minimalist packaging can enhance a brand’s image through ample display of simple designs. 

Global Package has local stock glass bottles for wine or spirits in the United States.

Tips for Making More Wine Packaging by Doing Less

While it may seem contradictory, minimalism can be a perfect approach to standing out. If you are considering changing up your packaging to make the designs more simple, take a look at the following tips. 

1. Highlight a value 

A minimalistic wine package should have a feature that stands out from the rest. You must understand your brand’s unique value proposition and focus on that. The idea is to sell your brand without overdoing it, so you must focus on a unique feature of your wine.

Explain why you think consumers should go for your brand instead of any others on the market, and amplify such reasons on your packaging.

2. Pay close attention to typography 

It is important to ensure that the combination of typography and color is easy to read and consistent with the design of the rest of the label. 

3. Simple, but innovative 

Adopting a simple and classic yet innovative design is another way to achieve a minimalist design that will resonate with your audience. Custom packages such as paper bottles or recyclable aluminum cans can be used. 

4. Partner with the right packaging company 

Minimalistic wine packaging is cost-effective and offers several benefits. Partnering with a suitable packaging company can make this packaging method more effective.

How can Global Package Help?

Minimalist wine packaging is precise, clean, and functional. It is no surprise that this packaging approach is gaining popularity among wine manufacturers and consumers.

Wine consumers seem to be warming up to this trend, meaning going minimal for your wine packaging is effective as long as it serves its functionality. 

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it. If you are looking for the perfect minimalist packaging design, Global Package can help. 

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Located conveniently in California, United States, we assist both local and international brands. Get in touch with our experienced team for your next packaging project.

GMany techniques can improve the quality of your wine’s packaging, wine bottles, wine bottle closures, and bar-top corks.

5 Tested Techniques To Improve Wine Packaging Quality

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It’s time to think outside the box, here are Global Package’s techniques to improve your wine packaging. But, why is packaging for wine important, you ask? With the increase of “unboxing reveals” across social media and the fierce competition for on-shelf dominance in the wine industry, packaging has become crucial to gain a marketing advantage. Your customers will not only anticipate the quality of your beverage by the label and bottle design but also by the packaging (or lack thereof) your product is in. 

What Is Wine Packaging?

Packaging means so much more than just the bottle, and in this case when we are specifically referencing outer packaging, can also include wooden boxes, decorated gift boxes, wine totes, gift bags, storage containers, and more. Outer packaging has three main functions: to enhance the branding, add prestige, and keep the wine safe during transport and delivery. The packaging often includes a brand’s name, logo, colors, and messages about the product. It helps differentiate from competitors, facilitating a sense of brand loyalty among consumers. Wine packaging adds a sense of prestige through premiumization; the simple addition of a presentation box can emphasize the superior quality and exclusivity of your brand, encouraging the purchase of your product whether for gifting and special occasions, or exhibition.

 

Effective Wine Packaging Techniques

As is the nature of trends, the wine sector is not immune to changes in packaging styles and materials. Here are five techniques that are designed to improve your wine packaging: 

1. Make Use Of Eco-friendly Packaging

Consumers are increasingly concerned about the environment and are preferring to purchase from brands that are environmentally friendly. Over the years, there has been a market shift to sustainable wine packaging, precipitated by consumer and public attitudes towards eco-friendly practices. 

Eco-friendly packaging reduces the carbon footprint caused by packaging production, as it is made from recycled materials, or materials that release less carbon during production. Adopting these practices will minimize your brand’s impact on the environment. So, not only is there a benefit for consumers, you’ll feel good contributing to the caretaking of the environment too!

2. Adopt Custom Packaging

First impressions matter, especially with product packaging. According to research, about 72% of American consumers’ purchase decisions are influenced by packaging designs. Serious-minded business owners invest time and resources in branding. Good, customized packaging will be eye-catching, helping your product stand out among other brands, which will help to improve sales. 

We provide customizations for our glass bottles–both wine and spirits– to increase the visual appeal of your product including unique bottle lines, embossed elements, the use of silk-screening direct to glass, as well as the ability attach medallions and other materials to your packaging.

Global Package offers custom single gift boxes in both folding carton and rigid box styles. Both types of boxes can:

  • Display beautiful embossing and foil stamping
  • Allow for high-quality of printing
  • Be made from sustainable, recycled materials

Make a commitment to the strong quality of your product and invest in your success with Global Package’s custom packaging.

3. Use Packaging Innovation

There are several recent innovations in wine packaging that are gaining popularity in the industry. Adopting some of these techniques can make a lot of difference to your brand. Some of these packaging innovations include:

  • QR codes that link to further practical information, such as the production, expiry, and other important information about the wine.
  • A double insulation feature within the bottle that keeps the wine cool.
  • Customized and personalized packaging.
  • Mobile apps that can be connected to the wine bottle to learn more about the winemaker or brand.

 

4. Don’t Be Afraid To Break All The Rules!

While many wine brands follow a traditional path with their packaging, some of the most successful brands break the rules to stand out from competitors. Traditional wine bottle styles are impressive and have their own appeal, but trying a new unique design will differentiate your wine from the several others in the market and make it recognizable. 

When it comes to wine packaging, you can be as creative as you like.

5. Go For A Unique Bottle Shape

One way to achieve a unique design is to choose a bottle shape that differs from traditional designs, as it will undoubtedly attract the eye. It is important, however, that the bottle still retains its basic functions: protecting and preserving the wine. 

The Estal hot rod track ring bottle finish innovation uses anti-drip technology, being a practical option for your innovative packaging solutions.

The Impact of Improving Wine Packaging

Ensuring that your wine and packaging stand out from the crowd is a worthy investment. Improving your wine packaging affects your business in several positive ways, including: 

Increases Customer Interest

There is no denying that the market for wine is saturated with competition for brands and choices for consumers. With many brands fighting for the same customers’ attention, unique wine packaging helps grab customers’ interest as they scan through rows of wine in a store. Consumers tend to be attracted to distinct and outstanding features, so improving your wine packaging with Global Package will increase customers’ interest and sales.

Heightens Brand Value

The packaging, not the taste of the wine, will most often be the first impression made on a consumer. When utilizing premium cues, it can heighten the perception of value, which can be a consideration when it comes to creating a pricing strategy. Thus, packaging can inform and enhance the perceived value and quality of a product. 

Promotes Brand Recognition

Certain brands are known for their distinctive packaging, making them easy to recognize among their peers. Therefore, creating unique wine packaging leads to recognition, and customer loyalty becomes easier to gain when your wine is recognized.

Serves As A Marketing Tool

Wine packaging can be a powerful marketing tool connecting you to your target audience. It helps consumers relate to you, even after the wine has passed a consumer taste test, and can be designed in specific ways that appeal to your target audience. 

For example, you can create bolder and more fashionable wine packaging when targeting younger customers, while more classic packaging may be more suitable for older customers. This way, your potential customers are more likely to make frequent purchases and tell others about your product.

The Bottom Line

When executed well, wine packaging can increase business growth, promote brand recognition, and serve as a powerful marketing tool. 

At Global Package, we are here to help you. Our experience as a professional packaging company, specializing in wine and spirits, can make your packaging effective and successful. We have strategic alliances with innovative suppliers, designers, and marketing collaborators both domestically and internationally. With more than 30 years of experience, we are well-equipped to help improve your brand’s packaging to make those first impressions count. Located conveniently in California, United States, we assist both local and international brands. 

 

Sources

https://www.ipsos.com/en-us/news-polls/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions 

 

7 Secrets To Help Your Wine Bottle Design

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Whether we want to admit it or not, how a product is packaged plays a crucial role in a consumer’s buying decision. In a 2018 survey, 72% of consumers in America said that the packaging design influences their purchase decision. 

Investing time and resources into your glass wine bottles to appeal to your consumer base is undeniably important. The journey of your wine bottle, from choosing the shape of the bottle, all the way to the label design, makes an impression on consumers. 

A beautifully designed wine bottle has great potential to support and amplify your carefully considered brand or label design. Jody Tucker of Tucker Creative, emphasizes that a deliberate process of selecting the right bottle or designing one fit for purpose, has implications for the customer’s ability to relate to and engage with the product across all touchpoints of packaging design.

We have identified 7 ways to make your wine bottle appeal to your target market, and stand out on the shelf.

7 Secrets To Help Your Wine Bottle Design

In an ever-changing consumer environment, here are 5 considerations that will assist you in accounting for consumer preferences, and provide you an outlet to convey your brand effectively to the market.

1. Know your customers

Consumers are looking for quality wines at a lower price point. One way to communicate better value to the consumer is through a compelling brand story, and premium cues in the wine labels and packaging. We have many different stock wine bottles, providing an effective and straightforward way of obtaining glass wine bottles. This is a perfect opportunity to engage with your more inexperienced customers who are looking for consistency and quality, but often at lower price points.

2. Know your brand

When executed well, minimalist designs convey an element of elegance and luxury. It can represent a certain beauty and character of the wine, and that sometimes simplicity is best when consumers can be confused by wine jargon. Choosing a wine bottle style is important, in order to complement the minimalist design and provide a consistent look with your label and branding. 

3. Experiment with bottle shapes

Bottle shape is another extremely important element of the packaging design. There are some iconic bottle designs derived from classic French, German and Spanish wine regions which are now used all over the world, and signify certain varieties. Choosing a bottle shape can communicate certain things about the wine to consumers, so must be chosen carefully. 

The Bordeaux Bottle

This is arguably the most common wine bottle shape. It originates from the iconic French Bordeaux region, but now can be found anywhere in the world. The shape has straight sides which lead up through long, proud shoulders to a straight neck. This style is mostly used for red varieties, red blends, and pinot gris. For your convenience Global Package offers Bordeaux bottles in the following lines: Elegant Light Line™, Local Stock Bottles, International Sourcing, Specialty Sommelier™, Specialty Wild Glass™, and Customization Wine.

The Burgundy Bottle

The Burgundy wine bottle is one of the oldest recognisable bottle designs. It is wide at the base, and has a soft curve that goes into a shorter neck. These bottles are typically used for chardonnay and pinot noir. For your convenience Global Package offers Burgundy bottles in the following lines: Elegant Light Line™, Local Stock Bottles, International Sourcing, Specialty Sommelier™, Specialty Wild Glass™, Speciality Doble Alto® and Customization Wine.

The Hock Bottle

Clear 750mL Hock Riesling Bottle

These bottles, most commonly used for riesling, are taller and thinner than the other bottles. They are lighter and thinner, meaning the glass is more delicate, but also means they take up less weight. For your convenience Global Package offers Hock bottles in the following lines: Local Stock Bottles, and International Sourcing.

4. Consider the Ullage or Fill Level

With the shift of wine consumers to millennials comes a significant market opportunity to modernize the industry. There is a trend towards contemporary styled labels – more progressive in design, attention to detail in finishes, and an increase in ‘discoverable’ elements for the customer to explore. Consumers are taking their visual cues from the quality of the label design, as well as other quality cues such as the winery, region, or variety. A modern design will communicate a more appealing product to certain consumers, particularly with wines at a higher price point.

5. A Return to Retail

While there is no doubt that the direct-to-consumer e-commerce industry is going strong, it is still important to invest in a good experience for retail shoppers. It is important to stay relevant to the consumer across multiple touch points. As the pandemic slows down, and consumers are becoming less concerned about staying home, retail shopping is starting to increase. 

Consumers enjoy the experience of going into a physical retail store and physically browsing through the range, thus it is important for your wine to have shelf appeal. This can be done through attractive labels, both in sight and touch. Texturizing the label is an innovative way to catch the eye of consumers, and if the label feels good quality, consumers will think the wine is too.

Global Package Stocks Trending Glass Packaging Brands

Elegant Light Line™

The Elegant Light Line features a sophisticated and confident design with accentuated curves and graceful neck styling that give the bottles a classic and timeless style. Influenced by the European style of bottle-making, our Elegant Light Line wine bottles will suit any wine.

Local Stock Bottles

Global Package understands the beauty of simplicity. We provide easy access to an attractive range of stock bottles for wine, spirits, and other products with ample local stock maintained in our California, Oregon, and North Carolina warehouses, giving you an effective, straightforward, and rapid route to market for your brand. 

International Sourcing

These bottles, which feature high-quality designs and an ultra-premium presentation, are produced by factories exclusively in Europe. They are available in a range of glass colors and shapes, with unique bottle finishes.

Specialty Sommelier

Our Sommelier specialty bottles are of a different class of wine bottle. These bottles feature an anti-drip ring around the mouth, preventing drips when pouring the wine. These glass bottles are heavier than other options, thus providing a high-end, premium feel.

Specialty Wild Glass

If you need your wine brand to balance responsibility and care for the environment with the desire to run wild and free, this is the wine bottle for you. Made with recycled glass and a sustainable manufacturing process, our Wild Glass specialty bottles feature natural imperfections that make them unique and beautiful.

Specialty Doble Alto

Our Doble Alto specialty bottles are a luxurious execution of aesthetic and style. The bottles have a double base, which gives them an expensive and deluxe look. The wine bottles are also available in a range of finishes, including color gradation, magnifying glass effect, and coating at the bottom.

Custom Wine Bottles

In addition to all of the aforementioned categories, we also supply customized wine bottles based on your specific instructions and requirements. To truly integrate your packaging into your brand aesthetic, we can customize wine bottles into any shape or design you choose. Our knowledgeable team of experts are on hand to guide you through the whole process of creating the perfect custom wine bottle—from design through to production.

How can Global Package Help?

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it.

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. At Global Package, we are here to help you choose the right bottle design, and are here every step of the way. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Get in touch with our experienced team for your next packaging project. 

Sources

McKinsey (2022) Emerging consumer trends in a post COVID 19 world,

<https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/emerging-consumer-trends-in-a-post-covid-19-world>.

Cathaleen C & Sherman L (2022) Business of Fashion Podcast, <https://www.businessoffashion.com/podcasts/retail/navigating-the-return-of-wholesale-retail-the-debrief-podcast/>.

Heid M (2021) ‘A Field Guide to the Latest Trends in Wine-Label Design’ Food and Wine, <https://www.foodandwine.com/wine/wine-label-design-trends>.