The wine and spirits sustainability trends of 2024

Wine and Spirits Sustainability Trends 2024

April 10, 2024/in Blog, News /by globaladmin

The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. 2024 brings about more pressure for industry to put sustainability at the center of all operations, but also provides opportunities for businesses to flourish by staying ahead of the trends in innovative and sustainable advancements. Here are four sustainability trends to keep an eye on in 2024:

Regenerative practices for wine and spirits

Recent years have seen a boom in conscious agricultural practices through the philosophy that all aspects of agriculture are connected. This philosophy emphasizes the careful utilization of land management to restore and regenerate the ecosystems and land we use, leaving it in better health for future generations.

Regenerative principles are a push back against traditional industrial agriculture practices which are responsible for almost one third of the world’s carbon emissions. Regenerative practices promote climate resilience, ecosystem preservation, soil regeneration, and more. But it goes beyond climate impact, having personal and regional economic, community, and mental health benefits as well.

The wine industry has begun paving the way for establishing regenerative principles, labeled regenerative viticulture, and are reaping the benefits alongside growing consumer awareness and support for the move. Wineries are able to show a genuine commitment to putting the planet and people at the forefront of operations. But the principles can be applied to all forms of agriculture, and it is only a matter of time before regenerative practices become commonplace within the spirits industry as well.

Carbon offset vs reduction in the wine and spirit industry

It’s out with carbon offsetting and in with carbon reduction measures for 2024. Credit and offsetting of a company’s carbon emissions has been considered a simple solution to a complex issue for decades. But experts suggest that this isn’t enough to curb the environmental impacts.

Attitudes towards credits and offsetting have begun to change as they are seen as a way for companies to deflect any impactful behavioral changes towards reducing their carbon footprints. Offsetting carbon emissions should only be considered a last resort and cannot replace tangible efforts to reduce carbon emissions towards net zero.

An organization’s carbon footprint can be reduced through the careful consideration of all areas of operation that contribute to the production and distribution of the product. At Global Package, we considered the environmental impact of our products and have measures in place to reduce the carbon footprint of our customers. We hold a large variety of domestic bottles within our expansive network of warehouses in California, Oregon, and North Carolina, which limits the freight distance, thus limiting the carbon footprint attached to the bottles. This gives you easy access to our attractive range of wine and spirit bottles, with ample quantities available to suit your particular needs, without the extra carbon attached.

Read more about our collection of locally stocked wine and spirit bottles.

Lightweight glass bottles for wines and spirits

One method gaining momentum in the effort to reduce carbon emissions within the wine and spirit industry is the adoption of lighter-weight bottles. This approach not only offers a reduction in transportation costs, but also significantly contributes to reducing the carbon footprint associated with transport of wine and spirit packaging. By utilizing lighter-weight bottles, businesses can effectively decrease the energy required for transportation, thereby lowering greenhouse gas emissions generated during shipping.

Global Package offers a stylish line of Elegant Light bottles. These bottles are specifically designed to be lighter in weight, resulting in both more economical and ecological shipping practices. Available in a variety of classical shapes and colors, our Elegant Light collection includes options for both wine and spirits. Despite their reduced weight, these bottles maintain the integrity and timeless elegance of traditional glass bottles. Through innovative design and materials, our Elegant Light bottles represent a sustainable solution for packaging needs in the wine and spirits industry, aligning with the overarching goal of reducing carbon emissions and promoting environmental stewardship.

Read more about our Elegant Light Line of wine and spirit bottles.

Wine and spirit climate regulations and reporting

Governments around the world have begun considering and implementing mandatory climate reporting for business. This will increase the transparency and visibility of the impact organizations are having on the planet and will have serious implications for how an organization is viewed by the public. It is a step towards eliminating greenwashing and provides opportunities for organizations who have sustainable practices at the core of their operations to leverage their positive impact.

Global Package LLC, has a long history of working with glass manufacturing partners around the world who are leading efforts in sustainability. Striving to be among those who led efforts in easing the environmental concerns of our industry, we have developed our own innovations in glass manufacturing to aid in the reduction of our clients impact on the environment.

Read more about our sustainable wine and spirit packaging.

Sustainable glass packaging manufacturing

Sustainable manufacturing for glass packaging plays a crucial role in the overall sustainability efforts of the wine and spirits industry. While agricultural practices certainly have a significant impact on sustainability, it’s essential to recognize that not all resources are renewable or can benefit from regenerative practices.

The standard production of glass requires substantial amounts of raw materials – primarily sand, soda ash, and limestone amounting for 95% of the raw materials used in typical glass production. This reliance on raw materials underscores the importance of incorporating recycled materials into the manufacturing process.

Recycled cullet is a key component in sustainable glass production. For every kilogram of recovered glass used in manufacturing, approximately 1.2 kilograms of virgin raw materials are saved. Moreover, the integration of recycled cullet into the production process yields significant energy and emissions savings. For every 10% of recycled cullet used, there is a 2-3% reduction in energy consumption and a 5% decrease in CO2 emissions. This means that for every six tons of recycled glass utilized, one ton of CO2 emissions is offset, highlighting the environmental benefits of cullet utilization.

At Global Package, sustainability is at the forefront of our manufacturing practices. Our green & antique glass utilizes 90% cullet, while our amber glass incorporates 80% recycled material. Additionally, our flint glass contains 65% cullet, further reducing our reliance on virgin raw materials. Notably, our Wild Glass collection boasts close to 100% cullet content, exemplifying our dedication to sustainable glass packaging manufacturing.

By prioritizing the integration of recycled cullet and embracing sustainable manufacturing practices, the wine and spirits industry can minimize its environmental footprint and contribute to a more sustainable future.

Wine and spirit sustainable packaging

Recycling and waste reduction has been a staple in sustainability efforts for years with packaging reflecting consumers and businesses desire to reduce environmental impact without sacrificing quality. The wine and spirit packaging industry experiences new innovations, technological advances and trends every year.

In 2024, we’re seeing changing perceptions about boxed wine in an effort to use more sustainable materials, and the move to glass bottles that are manufactured from 100% PCR glass. PCR, which stands for post-consumer recycled content, is reclaimed glass from the end-user that has been crushed, melted down and used again. The glass recycling cycle can be repeated endlessly without damage to the end product. That makes glass a so-called permanent material, unlike plastic whose recycle life has limitations.

Global Package’s beautiful and sustainable Wild Glass line of bottles has become widely popular in the US and international market. 100% of the Wild Glass material is PCR glass or cullet glass sourced from recycling programs, and its production method reduces energy use and CO2 emissions.

These bottles are 100% recycled glass bottles that are one-of-a-kind, since slight imperfections in the natural formation of the glass are allowed to remain, while retaining all the manufacturing positives of automated glass, much like organic handmade art. This results in fewer discards (from 25% to 10%), since the cosmetic (aesthetic) defects are accepted as part of the organic beauty of the glass, so less glass is wasted.

All Wild Glass bottles retain the manufacturing standard and structurally soundness of traditional bottles yet, no bottles are discarded for having aesthetic defects. This means that bottles that would usually be classified as rejects, are used and celebrated. This efficiency creates a more sustainable supply chain.

Explore our collection of Wild Glass by Estal today.

At Global Packaging, we aim to provide our customers with the highest level of innovation and sustainability through our wine glass bottles and spirit glass bottles. Using recycled materials, lightweight bottles, and having shorter import distances, can all work towards reducing wine and spirits packaging environmental impact.

Explore our glass wine bottle and our glass spirit bottle collections.

About Global Package

Global Package supplies high-end glass bottles to the wine and spirits markets across North America. Sourcing bottles from Europe, Asia and domestic markets, Global Package has an esteemed portfolio of bottles and packaging, specializing in sourcing and supplying glass, bottle customization, and speciality sourcing for small to large projects ensuring your product is presented affordably, effectively and professionally. Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally, as well as stock across a local network of warehouses ready for dispatch.

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us on +1 707 224-5670.

An Insight into the Glass Bottle Manufacturing Process

December 10, 2023/in Blog /by globaladmin

Glass is one of the most important materials, particularly in the world of wine and spirits packaging. Glass bottles have stood the test of time as a versatile and reliable container for liquids for centuries. The process of making glass bottles for spirits and wine combines art and science to create functional and appealing glass bottles. Global Package supplies high-end glass bottles to the wine and spirits markets across North America.

How Are Glass Bottles Made?

Glass is made from natural raw materials including sand, soda ash and limestone, as well as recycled glass in large amounts, that are melted at high temperatures to form the new material called glass.

Glass manufacturing is an ancient tradition dating back to around 3500 BC, and over time has evolved to today’s high-tech industrial processes, which has increased the use of glass in our everyday lives. Production of glass is now much more efficient and innovative, with improved factory supply chains. This has enabled glass manufacturers to find positive solutions to a number of economic and environmental challenges.

Put simply, glass is sand that has been melted down and chemically transformed into glass. High temperatures are needed to melt the sand down at roughly 3090°F, which is approximately the same temperature a space shuttle reaches as it re-enters the Earth’s atmosphere. Adding recycled glass helps lower this temperature and saves on fuel, thus reducing CO2 emissions. When glass is created, it completely changes the inner structure of the material.

Glass can have a number of properties, but commonly includes sand, limestone, and soda – this is known as soda-lime glass, and is the most commonly used glass.

A Brief History of Glass Manufacturing

Glass was first made in the ancient world, emerging in the Mediterranean and European world throughout the Renaissance and industrial period. From the late 1800s, bottles began to be mass produced, and over the years with technological advances, has become automated and more efficient. Today, the United States produces more than 40 billion glass containers a year.

Read more about the history of wine bottle packaging in this blog: The A–Z of Wine Glass Bottle Packaging.

The Crafting of Glass Bottles

Glass bottle production begins with melting down the raw materials. Once the raw materials have been melted down, it is ready to be shaped into bottles. Glass bottles are formed through various techniques, but the primary technology is for each bottle to pass through two molds. The forming process is a method by which molten glass is poured into molds, a blank and then final mold, and creates a precise shape. This can be a common or popular bottle shape, or a completely custom design.

After molding, the glass undergoes a process called annealing, which is a heat treatment that reinforces chemical properties of the glass to strengthen the glass, increasing its durability. Global Package ensures we supply quality glass, and a rigorous quality control inspection always occurs to certify that it meets industry standards for thickness, clarity, and structural integrity.

After annealing, the bottles go through a rigorous inspection of cosmetic and structural flaws that will reflect many bottles. These limits are based on a contract standard called an AQL (Acceptable Quality Level). The Wild Glass™ range from Estal accepts more cosmetic flaws in order to allow more output and better environmental economies.

Glass as Packaging for Wine and Spirits

Glass packaging for wine and spirits may come in many forms, shapes, and sizes, and depending on a client’s needs, may also be fully tailored to their brand requirements. After the glass bottle is crafted, decorations or labels are added to enhance each bottle’s aesthetic appeal.

One important feature of a glass bottle is the closure, capsule, or stopper which seals the bottle. The closure is commonly made of cork, glass, metal or plastic, and Global Package specializes in supplying closures and bar-top corks to our clients by working alongside leading suppliers.

Once the glass is made, it can be shipped in bulk or custom boxes which Global Package manages for our customers.

Benefits of Glass Packaging

Environmentally Friendly
Glass is an ideal form of packaging for wine and spirits. Glass is an environmentally friendly option for packaging, because it can be recycled indefinitely without losing any of its intrinsic properties, contributing to a circular economy in the packaging industry. Glass is made from natural materials, and is easily recyclable. Global Package stocks the Wild Glass range from Estal for Wine and the Wild Glass range from Estal for Spirits, which is made from 100% post-consumer recycled bottles.

Durability
It is a durable material and resistant to heat – only melting at very high temperatures, and is relatively inexpensive to manufacture. Glass is chemically inert, which means it does not have a chemical reaction with the contents inside, making it perfect for wine and spirits packaging. It does not absorb any flavors or smells, retaining the freshness and quality of the product inside.

Transportation
Glass, however, can be heavier to transport which can increase energy and transportation costs. Global Package stocks the Elegant Light Line range – a sophisticated and attractive range of bottles that are lighter in weight than typical glass bottles.

Discover our range of Elegant Light Line Bottles for Spirits and Elegant Light Line Bottles for Wine.

Glass Packaging at Global Package

Global Package supplies high-end glass bottles to the wine and spirits markets across North America. Sourcing bottles from Europe, Asia and domestic markets, Global Package has an esteemed portfolio of bottles and packaging, specializing in sourcing and supplying glass for small to large projects ensuring your product is presented affordably, effectively and professionally. Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally, as well as stock across a local network of warehouses ready for dispatch.

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us on +1 707 224-5670.

Bottles lying on the floor can be a safety hazard.

Tips and Tricks for Glass Bottle Care

November 6, 2023/in Blog /by globaladmin

Glass bottle packaging is a preferred choice among wineries and distilleries for good reason. Not only does glass have the functional benefits of being durable, its sleek and elegant aesthetic elevates your product’s visual appeal.

There are a number of considerations that go into choosing a glass bottle for your spirit or wine brand. To make the most of your bottles, it is important to know how to properly care for and maintain them, especially if there is leftover glass after bottling.

Why should I look after my glass bottles?

There are numerous reasons as to why maintaining glass bottles can be beneficial. Taking care of your glass bottles is good for the environment.

This blog contains some tips and tricks on how to correctly store and look after your glass bottles upon delivery.

Storing Your Glass Bottles

It is important to ensure that the glass bottles are stored properly so they are safe to use. Upon receiving the glass, inspect the bottles for damage. It is important to check for cracks, chips, or scratches, or damage. If there is an issue, call your glass provider as soon as possible. It may also be a good idea to review your terms and conditions upon receipt of your purchase.

Damage can quite easily occur in your warehouse. Glass bottles are delicate, and can break easily if dropped or mishandled, thus it is important to store them in a safe place away from any danger, limiting accidental breakage. Storing the bottle away from direct sunlight will also prevent any extreme temperature fluctuations, which can impact the bottle itself, as well as potentially ruining the contents if you are storing bottles with your product in it.

It is important to store glass bottles in an organized manner, using appropriate storage equipment. Using equipment such as shelving units, racks or pallets with non-slip surfaces helps avoid accidents.

Bottles should be completely dry and stored in dry conditions. Exposure to moisture can result in bloom or cloudiness, especially when they are stored for an extended period of time.

Bloom Weatherization of Glass

The term weatherization (or “bloom”) refers to a milky, hazy or crystalline (snowflake) residue on the inside of glass bottles. At worst, it is an aesthetic issue, however the phenomenon is often a concern for customers. Customers should be made aware of this phenomenon, its causes, as well as treatment methods prior to purchase so as to avoid issues at a later date. It is important to remember that it does not come from an outside source of contamination – the ‘material’ comprising the ‘haze’ is always present in the glass.

Generally speaking, bloom does not affect the vast majority of products, and is not something that should be concerning.

Preventing Bloom in Stored Glass Bottles

If you are concerned about the presence of bloom, it can be eliminated by thoroughly rinsing the bottle prior to filling. Ultimately, there is no guaranteed prevention of bloom – it all comes down to the environmental storage conditions.

Transporting Your Glass Bottles

To minimize the risks associated with glass packaging, such as breaking and cracking, it is important to ensure the transportation is safe. The first step is to use appropriate packaging materials to provide cushioning and prevent breakage, such as corrugated cardboard that fits properly. It is then important to secure the glass packaging to minimize movement during transportation. Finally, the temperature and humidity levels should be monitored, as hot and humid conditions can compromise the quality of the bottles and packaging materials.

Cleaning Your Glass Bottles

Global Package stores our glass bottles in a clean, food-safe environment in all our warehouses across the United States. It is industry standard to sparge the bottles before use, to ensure compliance with hygiene standards and quality control while also preserving the freshness and vibrancy of the product that will be stored in the bottles. Some wineries and distilleries prefer to sparge the bottles, others prefer to rinse them – it is a matter of what suits best. Rinsing is always recommended to ensure no contaminants have entered.

About Global Package

Global Package supplies high-end glass bottles to the wine and spirits markets across North America. Sourcing bottles from around the world, Global Package has an esteemed portfolio of bottles and packaging, specializing in sourcing and supplying glass for small to large projects ensuring your product is presented affordably, effectively and professionally. Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally, as well as stock across a local network of warehouses ready for dispatch.

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us on +1 707 224-5670.

Image of the sustainable Specialty Wild Glass spirit bottle collection from Estal

Everything you need to know about Global Package’s local stock bottles

July 3, 2023/in Blog /by globaladmin

Global Package holds ample inventory of wine and spirit bottles in local stock. This provides easy access to an attractive range of stock bottles, which gives you an effective, straightforward and rapid route to market for your brand and project.

We hold bottles from a range of international suppliers across Europe and Asia, connecting you with the best international innovation in bottle packaging.

This stock is held in our warehouses in California, Oregon, and North Carolina, covering East Coast and West Coast wineries and distilleries. We can deliver all across North America – to the United States, Canada, and Mexico. We deliver our bottles straight from our warehouse to you.

We store our glass bottles in a clean, food-safe environment which is industry standard, however, we recommend you sparge or rinse the glass bottles before filling.

Pictured is the Eco Philos, an example of our Speciality DobleAlto collection from Estal, which we hold some quantities of in local stock.

What are the benefits of ordering stock bottles?

Semi-customization

If you want the convenience of a stock bottle, but the distinction and creativity of a customized bottle, Global Package has the perfect solution. By utilizing external decorations on the bottle, Pewter Labels, or custom closures, you can add a unique and personalized touch to an otherwise standardized spirit or wine bottle.

Our team is extremely knowledgeable about the extensive variety of products that we have on offer. If you are unsure that a closure or decoration is suitable for your bottle, do not hesitate to reach out and speak to a member of our team. We are well equipped to work with you, and provide bottle and decoration recommendations that align with your project’s goals.

Global Package are also able to help out with a fully custom bottle project – click here to read more about creating a fully customized bottle mold.

Faster shipping times

As we ship directly from our warehouse to your winery or distillery, ordering from our range of local stock bottles will result in faster freight times than creating custom bottles. Contact our team to discuss your project needs, and together we can determine an estimate for shipping times.

Sustainability

We have sustainable options held locally in stock, so we can meet a number of expectations and project requirements. We carry the innovative Wild Glass range from Estal for both wine bottles and spirit bottles.

Discover more about Global Package’s sustainability efforts.

How do I order from Global Package’s stock glass range?

Simply contact our team and we can work through all the requirements for your packaging project together.

We work with the high-end spirits and wine market, so we know that quantities vary by project, often resulting in smaller volumes, and reduced order quantities. We love creating bottle solutions tailored to your brand, and are excited to be a part of delivering solutions that meet your requirements.

Similarly, we have no maximum order quantity. Depending on the stock we have on hand, we can accommodate large orders. If you have a large order and are interested in our stock bottles, we recommend you start the conversation as early as possible so we can have a discussion about your expectations.

Regardless of if your order requirement is big or small, we would encourage you to reach out to us, in order for our team to find the best economies of scale in delivering to your expectations.

Contact Global Package

Global Package is located in Napa, California and Raleigh, North Carolina. We have an experienced team to provide the best custom bottles sourced from worldwide factories. We also provide stock bottles, custom shippers, glass decoration, pewter labels, and closures for the wine and spirits industry. When it comes to providing custom and specialty bottles and packaging, Global Package leads the way in finding solutions to provide a comprehensive and attractive outcome that sets a brand apart.

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us on +1 707 224-5670.

7 Reasons To Create A Custom Bottle Mold

June 6, 2023/in Blog /by globaladmin

Global Package works alongside industry partners and clients to design and create custom glass bottle molds for wine, spirits and gourmet products. Together, we elevate a brand’s presence on the retail shelf, direct to consumer (DTC), and in restaurant settings. For many wine and spirit connoisseurs, the presentation is much of the enjoyment.

A finely crafted bottle can not only catch the eye of the consumer, but help tell the story of the product. It’s an often overlooked—but essential—part of the experience. From durability, to design, to touch, there is an art to producing finely made bottles. With the rise of craft beverages, custom bottles are more popular than ever.

What is the glass bottle customization process?

When crafting a custom bottle for a client project, we work with experienced designers in the United States and worldwide. Global Package collaborates with clients and designers to bring the vision to life. Read more about our customisation for wine and spirits.

With a thorough understanding of a company’s marketing strategy, Global Package helps to determine projected volume and price/cost ratios. From there, we will work step-by-step throughout the manufacturing process. This includes an evaluation of materials and timelines, as well as ensuring quality control measures are diligently followed throughout the process.

According to Global Package LLC President and CEO, Erica Harrop, there are several great reasons to consider developing your own bottle mold. She states, “The end result is a bottle that is inspired, reflecting your brand and resonating with consumers.” Additionally, Global Package offers personalized 1:1 consultations to advise and implement all parts of the packaging process.

The difference between customization and decoration

There are differences between decoration and customization of glass packaging, each playing an important role in creating captivating designs.

Decoration is the application of distinct external elements to a glass surface. These elements can include decals, silk-screens, a variety of finishes, and pewter labels. On the other hand, customization ventures beyond the surface.

Customization allows you to create a one-of-a-kind design that stands out and catches attention, transforming a plain bottle into an eye-catching work of art.

Ultimately, the combination of decoration and customization can help you create a captivating package that will be remembered and appreciated by customers. There are a number of possibilities for creating bespoke glass packaging. From completely new bottle designs to tweaking our existing selection of glass bottles, there is a wide range of creative options.

7 Reasons To Customize Your Glass Bottles With Global Package

1. Consumers drink with their senses

The on-shelf visual appeal of packaging is increased through custom bottles, as they offer a distinct and captivating aesthetic that captures consumers’ attention. People are naturally drawn to visually appealing products and a custom bottle stands out among the sea of standard packaging options.

The novelty of unique bottles adds to their appeal, as consumers are often intrigued by something new, different, and eye-catching. Custom bottles, with their unique embosses, shapes, colors, textures, and labels, provide consumers with a visual experience that further enhances their enjoyment and satisfaction when selecting and consuming their chosen alcoholic beverage.

2. Authentic Representation Of Your Brand Story

Custom packaging offers a platform for storytelling and connecting with consumers on an emotional level. You can use the bottle design and labels to communicate the history, heritage, or unique aspects of your product, creating a deeper connection with consumers.

3. Brand Differentiation

Custom packaging allows your product to stand out on the shelf and differentiates your product from your competitors. It allows you to create a unique and memorable brand identity, with the benefit of making your product easier for consumers to recognize your product.

4. Bottle As Brand Iconography

The design and aesthetics of your custom bottle contributes to the consumer perception of your brand. A well-designed custom bottle can evoke a sense of luxury, craftsmanship, or exclusivity, enhancing the perceived value of your product.

A proprietary bottle provides a distinctive iconic look for your brand. Custom bottles allow the ability to leverage a unique shape and incorporate your branding into the actual glass and provide a visual icon to accentuate your package design.

5. Memorability

Memorability is a crucial factor in building brand awareness and driving customer loyalty. Whether displayed at home or enjoyed in social settings, an intriguing or unique bottle can generate discussions among wine or spirit enthusiasts. This organic engagement further amplifies brand exposure and creates opportunities for brand advocates to share their positive experiences with a wider audience.

6. Customer-generated content

Leveraging social media, word-of-mouth marketing can be amplified when consumers are excited about the packaging and share it online. A distinct custom bottle design can leave a lasting impression on consumers, increasing the chances of them sharing their experience with others.

Why Choose Global Package for Custom Bottles?

In the world of glass packaging, Global Package stands out as a trusted partner in creating custom bottle molds that elevate brands to new heights. Global Package understands the art of producing finely made bottles. The newer glass factory options for custom glass bottles offer brands a unique opportunity to captivate consumers and leave a lasting impression.

When it comes to glass bottle customization, Global Package takes a collaborative approach with clients and designers to bring their visions to life. The result is a bottle that is not only inspired but also resonates with consumers, reflecting the brand’s identity and captivating their attention. With Global Package, you can depend on our value-added services, including personalized consultations, to implement every aspect of the packaging process.

So, why settle for ordinary when you can make your brand extraordinary with the expertise and creativity of Global Package? Choose Global Package and discover the power of customized glass bottles that stand out on the shelf, differentiate your brand, and create a lasting impression.

Get in touch with our experienced team for your next custom packaging project.

Pewter Labels at Global Package

May 9, 2023/in Blog /by globaladmin

What are Pewter Labels?

Pewter labels are a custom label that can be applied to wine and spirit bottles made of pewter and copper. Pewter is a malleable metal alloy, consisting of a mix of tin, antimony, copper, and bismuth. The labels, while perfect for application to wine and spirit glass bottles, are also ideal for a range of products. We have worked with a number of wineries, distilleries for whisky, vodka, gin, as well as olive oil.

Global Package’s pewter labels adhere easily onto many surfaces, such as glass, ceramics, wood, and cardboard. The result is a package of unequaled refinement, elegance, and aesthetic appeal that distinguishes products from the competition, or may be used within your own ranging to communicate a sense of prestige and luxury to differentiate from your other products

The labels can be custom designed, to provide a unique and distinguished appeal to your bottles. The pewter labels can be in the form of the whole label, your brand’s logo or crest, a neck wrap, or cork top.

Pewter labels can be added to completely customized bottles, completing the customization process, or can be added to our local stock wine bottles or local stock spirit bottles to add a personalized and semi-custom touch.

They can be manufactured as either single pieces or supplied on reel, both with self-adhesive backing for ease of application

Label

A pewter label can be specially designed to include the relevant information of your wine or spirit. The size and shape of your label can be completely customized, with special care and attention to detail.

Logo

Adding a pewter label with the design of your brand’s logo or crest is a beautiful way to add a personalized touch to the bottle. It creates a premium feel to the bottle, with the speciality pewter label, but still maintains a traditional wine or spirit label on the front of the bottle.

Neck Wrap or Cork Top

A pewter label can also be added to your wine or spirits bottle in the form of a Neck Wrap or Cork Top. The slightly more subtle touch adds refinement and simplicity to the bottle.

Local Stock Bottles

At Global Package, we have local stock bottles held across our extensive network of warehouses in California, Oregon, and North Carolina. This gives you easy access to our attractive range of wine and spirit bottles, with ample quantities available to suit your particular needs.

We hold a large variety of domestic bottles, which limits the freight distance, thus limits the carbon footprint attached to the bottles.

Our Cassiope design for spirits is pictured below. Read more about our local stock collection for wines and spirits.

Pewter Labels for Wine and Spirits Bottles

Customization

Pewter Labels can be added to completely customized bottles, or added to our stock bottles for a semi-custom design. You can make your design as innovative as you wish.

The pewter labels themselves can be completely custom-made, to incorporate your distinct design elements and styling. Bring a design to us, or together we can work with a designer to realize your ideal pewter label.

Premiumisation

Global Package works with high-end distilleries and wineries, offering premium packaging to the North American drinks market. We believe that these premium products deserve labels that were crafted in a way that is just as special. Pewter labels are a refined and elegant choice, communicating your product’s premium positioning.

Why choose Global Package?

Global Package is a leading provider of Pewter Labels in North America. Our working relationship with our European supplier has only strengthened since 2006, when we began supplying Pewter labels. We offer low minimum quantities, if your product is an ultra-premium small batch, or we offer larger quantities for your bigger projects. Browse our Pewter Label options here.

At Global Package, we are committed to helping you choose the right packaging and decorations for your wine or spirits brand. We offer outstanding innovative packaging solutions, with a number of suppliers both locally and internationally, ensuring your product is packaged the way you want it.

Get in touch with our experienced team for your next packaging project.

Are You Ready For Sustainable Wine and Spirits Packaging?

April 11, 2023/in Blog /by globaladmin

Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging.

According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according to a report by the global decision intelligence company, Morning Consult, 7 in 10 American adults would consider purchasing from a food and beverage brand that prioritizes sustainability, the highest share across all industries.

In the face of ongoing environmental concerns, a growing number of media stories have cited the need for our industry to find a more sustainable package solution. And the call is validated by consumer demands. We are seeing the emergence of a new category of wine consumer: the environmentally-conscious consumer, who is choosing wines and spirits based on the sustainability of the packaging, among other environmental cues.

Consumer demands and the societal importance of saving the environment go hand-in-hand but the benefits in the market definitively outweigh any potential cost-increase in glass.

Despite the relative importance of sustainability, at least 1 in 4 say they don’t know what makes food and beverage products sustainable, while at least 1 in 5 believe efficient, low-waste packaging makes a product sustainable.

What makes glass packaging sustainable?

There are many different elements that comprise a sustainable wine or spirit: sustainable agriculture, reducing the carbon footprint, and conserving energy usage throughout your supply chain. But there is another obvious element that goes into creating a truly sustainable product: using a more environmentally-friendly glass packaging.

According to a California Wine Institute study in 2020, the glass packaging of a wine contributes to over 50% of the entire carbon footprint of a wine product. Of that, nearly a third of the carbon footprint of a bottle of wine is linked to the packaging and shipment of the bottle, and the remaining two thirds is linked to the manufacturing process to craft traditional glass bottles (no recycled glass).

Glass uses high levels of greenhouse gasses in its production, however, it is endlessly recyclable and never compromises in quality no matter how many times it gets recycled.

On the manufacturing front, it takes 1.18 tons of raw material to produce one ton of glass. Cullet, which is recycled glass, can be added in varying amounts to decrease these raw materials. Recycled cullet is critical to reduce raw material use, pollutants, and even transportation costs. Our Wild Glass™ bottles are comprised of almost 100% cullet recycled glass, thus making them the most sustainable bottles on the market.

Glass weight is a top consideration when it comes to shipping, storing, and displaying wine bottles. Our Elegant Light™ bottles are made with less glass and, thus, are lighter weight, resulting in reductions in carbon emissions and considerable savings in transportation costs. In fact, they are up to 20% less expensive to ship than standard bottles.

In addition, we’ve found that it’s 10 times more efficient to transport products via water than by overland trucking and 17 times more efficient than by airfreight.

Global Package’s Sustainable Collections

Global Package is well known for both our distinctive 100% recycled Wild Glass™ bottles sourced from our Spanish supply partner, Estal, and our lighter-weight Elegant Light™ line of bottles, produced exclusively by Global Package. We also stock bottles locally which reduces the transportation costs and reduces the carbon footprint of the shipping process.

Using recycled materials, lightweight bottles, and having shorter import distances, can all work towards reducing a wine and spirits packaging environmental impact. Our three bottle ranges listed below can achieve all three.

Specialty Wild Glass

The company’s beautiful and sustainable Wild Glass™ line of bottles has become widely popular in the US and international market. 100% of the Wild Glass material is Post Consumer Recycled (PCR) glass or cullet glass and its production method reduces energy use and CO2 emissions.

This results in fewer discards (from 25% to 10%), since the cosmetic (aesthetic) defects are accepted as part of the organic beauty of the glass, so less glass is wasted. All Wild Glass bottles retain the manufacturing standard and structurally soundness of traditional bottles yet, no bottles are discarded for having aesthetic defects. This means that bottles that would usually be classified as rejects, are used and celebrated. This efficiency creates a more sustainable supply chain.

Estal, Global Package’s Spanish supply partner, is a leader in innovative bottle design and sustainable wine glass production. We helped introduce Estal’s Wild Glass line of 100% sustainable “real cycled” glass bottles to the North American market a few years ago.

Explore our collection of Wild Glass by Estal today.

Elegant Light Line

Addressing environmental concerns, Global Package has in stock the full line of Elegant Light™ bottles, lighter weight bottles that result in more economical and ecological shipping, and which come in the full range of classical shapes and colors.

Our Elegant Light Line™ collection includes bottles for both wine and spirits, and were created to be both functional and beautiful. The innovative bottle design is lighter than a standard glass bottle, without compromising the integrity and intrinsic elegance of traditional glass bottles. The range is influenced by European design, while harnessing intelligent and innovative design of manufacturing lightweight bottles.

Pictured below is our BG SM Essentia. Explore our Elegant Light Line™ collection for wine here, and for spirits here.

Local Stock Bottles

We hold a large variety of domestic bottles, which limits the freight distance, thus limits the carbon footprint attached to the bottles.

Our Cassiope design for spirits is pictured below. Read more about our local stock collection for wines and spirits.

The Estal Corkcoal

We partner with Spanish company Estal, who are leaders in innovation and sustainability. Estal have recently launched the Corkcoal – a cork mixed with activated charcoal, utilizing two materials from natural and renewable sources.

Searching for the most sustainable stopper for spirit bottles, Estal innovated including activated charcoal, which naturally neutralizes the undesirable substances in cork.

Key sustainability benefits to this closure include decreased waste, reduced carbon footprint and the production of the closure requires fewer washes and no chemical bleaches.

Beyond the positive environmental impact, this also has significant functional benefits to your spirits. It eliminates TCA from the cork, which traps and neutralizes it completely. This is an unprecedented achievement.

What is PCR Glass?

PCR, which stands for post-consumer recycled content, means it is reclaimed from the end-user then crushed, melted down and used again. (Other recycled content in glass comes from broken or reclaimed scrap within the glass manufacturing process itself.)

The glass recycling cycle can be repeated endlessly without damage to the end product. That makes glass a so-called permanent material, unlike plastic whose recycle life has limitations.

Post-consumer recycled or PCR glass is made from cullet, which is the powder resulting from crushed glass collected in recycling programs. Cullet gets mixed with the raw materials of glass (silica sand, sodium carbonate, calcium oxide derived from limestone, and lesser amounts of other minerals) in varying percentages, which then is melted and molded into new products.

The higher the percentage of PCR glass, the greater the reduction of environmental impact. An analysis by FEVE, the European Container Glass Federation, found:

2 tons of raw material are saved for every 1 ton of cullet used to produce glass.
Every 10% increase in cullet reduces energy consumption by 2.5%.
Cullet improves glass quality. Melting cullet does not release CO2 or carbon dioxide, thus the glass avoids having bubbles, crystals and streaking associated with high-temperature virgin glass production.

What is Greenwashing and Why Should I Be Aware of It?

There are many gaps to solve in the packaging problem: only 19% of consumers have “a lot” of trust in the industry to do what’s right, and just over a quarter said they don’t know what makes a food or beverage product sustainable.

Greenwashing is when companies overrepresent the extent that their products, services, or practices are environmentally-friendly, sustainable, or ethical. It results in a false or misleading impression that the consumer has about the company, making the consumer believe the company is environmentally sustainable when they are perhaps not.

With our product developments and research into environmentally-friendly practices, you can be certain the information is 100% representative of your sustainability efforts.

Sustainability at Global Package:

Global Package maintains long-standing relations with factories around the world, including numerous European partners, providing custom bottles for the premium and ultra-premium markets at very good pricing, as well as stocking a wide selection of domestic bottles. Global Package offers a number of packaging solutions that addresses the needs of the wine and spirits industries, including sustainability.

Lighter weights, less money spent on glass, less shipping costs, less carbon dioxide produced in manufacturing, due to recycled glass and lowered glass weight per bottle. Glass bottle packaging has achieved something no other industry has, affordable methods to combat climate change without hurting the market, and Global Package is at the forefront of eco-friendly, sustainable glass packaging.

We have a comprehensive portfolio of sustainable wine and spirits packaging so we can meet both your budget and expectations. Located conveniently in California, United States, with warehouses across the States and the globe, we assist both local and international brands. Get in touch with our experienced team for your next packaging project.

Global Package will be attending the Napa Rise Waste Prevention & Supply Chain Event on April 12.

Sources

https://wineindustryadvisor.com/2023/02/15/solving-the-wine-packaging-sustainability-issue?utm_source=AfternoonBrief&utm_medium=newsletter

https://go.morningconsult.com/rs/850-TAA-511/images/Sustainability-Report-Food-Bev.pdf

https://www.sustainablewinegrowing.org/docs/California_Wine_Executive_Summary.pdf

https://www.winemag.com/2022/04/18/sustainable-wine-packaging/

Is Minimalist Packaging the Right Choice for Your Wine or Spirit Brand?

March 12, 2023/in Blog /by globaladmin

In recent years, a minimalist design approach has become a core strategy for marketers and designers. This style is characterized by the use of simple decoration, colors, and typography, appealing to consumers due to the sleek and aesthetically pleasing look.

Producers are expected to keep up the ever-evolving consumer tastes – and this includes wine packaging. The packaging of wine is often challenging for most wine manufacturers as there are many different factors, for example the wine bottle shape and color, closure, label design, and boxes.

There are many different reasons as to why a consumer will purchase a particular wine. Taste is obviously a significant factor, but experience with the brand and appeal of the packaging is just as important.

When designing wine packaging, sometimes less is more. Simple packaging techniques can attract customers and be just as effective as more elaborate designs. There are two basic approaches to minimalist packaging:

1. Choice of material

Not every packaging choice is the right one. There are a number of considerations, to ensure the packaging is suited to your brand. It is important for the materials to be durable and of high quality, which must also be balanced with the cost effectiveness of choosing a particular material. The environmental impact is also a key consideration – it is important to be mindful to reuse and recycle wherever possible.

2. Choice of visual design

There must be a mindful decision about the packaging design, such that it has reference to the brand’s positioning, target audience, and brand story. It is important to convey all the necessary information about the brand and the product, but doing so in a clean and uncomplicated way.

Packaging wine properly makes your business look good, and connects you to your customers. It does not have to be overly complicated.

3. Printing and production techniques

There are a number of techniques and formats that can be added to your wine bottle, elevating its impact. For example, you could choose to add subtle varnishes, tone-on-tone printing, blind embossing, or more.

What Impact Does Minimalist Wine Packaging Have on Your Brand?

Simple packaging is ruling the wine industry for all the right reasons. This trend seems to be quite prominent among several wine brands, and may have the following impact:

Cost-effectiveness

Minimalist packaging typically reduces the cost of packaging. In the case of current glass bottle trends, it is often lighter than other packaging, thus you are paying less for shipping costs. In addition to your wine packaging being created based on the exact needs of your product, lightweight bottles can also be used to reduce wasted space. As it uses fewer materials, it is more environmentally friendly.

Thoughtful Packaging

Excessive messaging and clashing colors may be overwhelming for customers, and can give off a messy feel to the brand. Being deliberate about design choices may make your packaging look more thoughtful. Depending on your brand’s positioning, a simpler and ‘cleaner’ look may be a better packaging choice.

Influences Brand Recognition

Simplified wine packaging can make consumers pay attention to small details, which improves the package’s overall quality and separates itself from competitors.

Unlike conventional wine packaging, which sometimes appears cluttered, minimalist packaging can enhance a brand’s image through ample display of simple designs.

Tips for Making More Wine Packaging by Doing Less

While it may seem contradictory, minimalism can be a perfect approach to standing out. If you are considering changing up your packaging to make the designs more simple, take a look at the following tips.

1. Highlight a value

A minimalistic wine package should have a feature that stands out from the rest. You must understand your brand’s unique value proposition and focus on that. The idea is to sell your brand without overdoing it, so you must focus on a unique feature of your wine.

Explain why you think consumers should go for your brand instead of any others on the market, and amplify such reasons on your packaging.

2. Pay close attention to typography

It is important to ensure that the combination of typography and color is easy to read and consistent with the design of the rest of the label.

3. Simple, but innovative

Adopting a simple and classic yet innovative design is another way to achieve a minimalist design that will resonate with your audience. Custom packages such as paper bottles or recyclable aluminum cans can be used.

4. Partner with the right packaging company

Minimalistic wine packaging is cost-effective and offers several benefits. Partnering with a suitable packaging company can make this packaging method more effective.

How can Global Package Help?

Minimalist wine packaging is precise, clean, and functional. It is no surprise that this packaging approach is gaining popularity among wine manufacturers and consumers.

Wine consumers seem to be warming up to this trend, meaning going minimal for your wine packaging is effective as long as it serves its functionality.

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it. If you are looking for the perfect minimalist packaging design, Global Package can help.

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Located conveniently in California, United States, we assist both local and international brands. Get in touch with our experienced team for your next packaging project.

GMany techniques can improve the quality of your wine’s packaging, wine bottles, wine bottle closures, and bar-top corks.

5 Tested Techniques To Improve Wine Packaging Quality

February 14, 2023/in Blog /by globaladmin

It’s time to think outside the box, here are Global Package’s techniques to improve your wine packaging. But, why is packaging for wine important, you ask? With the increase of “unboxing reveals” across social media and the fierce competition for on-shelf dominance in the wine industry, packaging has become crucial to gain a marketing advantage. Your customers will not only anticipate the quality of your beverage by the label and bottle design but also by the packaging (or lack thereof) your product is in.

What Is Wine Packaging?

Packaging means so much more than just the bottle, and in this case when we are specifically referencing outer packaging, can also include wooden boxes, decorated gift boxes, wine totes, gift bags, storage containers, and more. Outer packaging has three main functions: to enhance the branding, add prestige, and keep the wine safe during transport and delivery. The packaging often includes a brand’s name, logo, colors, and messages about the product. It helps differentiate from competitors, facilitating a sense of brand loyalty among consumers. Wine packaging adds a sense of prestige through premiumization; the simple addition of a presentation box can emphasize the superior quality and exclusivity of your brand, encouraging the purchase of your product whether for gifting and special occasions, or exhibition.

Effective Wine Packaging Techniques

As is the nature of trends, the wine sector is not immune to changes in packaging styles and materials. Here are five techniques that are designed to improve your wine packaging:

1. Make Use Of Eco-friendly Packaging

Consumers are increasingly concerned about the environment and are preferring to purchase from brands that are environmentally friendly. Over the years, there has been a market shift to sustainable wine packaging, precipitated by consumer and public attitudes towards eco-friendly practices.

Eco-friendly packaging reduces the carbon footprint caused by packaging production, as it is made from recycled materials, or materials that release less carbon during production. Adopting these practices will minimize your brand’s impact on the environment. So, not only is there a benefit for consumers, you’ll feel good contributing to the caretaking of the environment too!

2. Adopt Custom Packaging

First impressions matter, especially with product packaging. According to research, about 72% of American consumers’ purchase decisions are influenced by packaging designs. Serious-minded business owners invest time and resources in branding. Good, customized packaging will be eye-catching, helping your product stand out among other brands, which will help to improve sales.

We provide customizations for our glass bottles–both wine and spirits– to increase the visual appeal of your product including unique bottle lines, embossed elements, the use of silk-screening direct to glass, as well as the ability attach medallions and other materials to your packaging.

Global Package offers custom single gift boxes in both folding carton and rigid box styles. Both types of boxes can:

Display beautiful embossing and foil stamping
Allow for high-quality of printing
Be made from sustainable, recycled materials

Make a commitment to the strong quality of your product and invest in your success with Global Package’s custom packaging.

3. Use Packaging Innovation

There are several recent innovations in wine packaging that are gaining popularity in the industry. Adopting some of these techniques can make a lot of difference to your brand. Some of these packaging innovations include:

QR codes that link to further practical information, such as the production, expiry, and other important information about the wine.
A double insulation feature within the bottle that keeps the wine cool.
Customized and personalized packaging.
Mobile apps that can be connected to the wine bottle to learn more about the winemaker or brand.

4. Don’t Be Afraid To Break All The Rules!

While many wine brands follow a traditional path with their packaging, some of the most successful brands break the rules to stand out from competitors. Traditional wine bottle styles are impressive and have their own appeal, but trying a new unique design will differentiate your wine from the several others in the market and make it recognizable.

When it comes to wine packaging, you can be as creative as you like.

5. Go For A Unique Bottle Shape

One way to achieve a unique design is to choose a bottle shape that differs from traditional designs, as it will undoubtedly attract the eye. It is important, however, that the bottle still retains its basic functions: protecting and preserving the wine.

The Impact of Improving Wine Packaging

Ensuring that your wine and packaging stand out from the crowd is a worthy investment. Improving your wine packaging affects your business in several positive ways, including:

Increases Customer Interest

There is no denying that the market for wine is saturated with competition for brands and choices for consumers. With many brands fighting for the same customers’ attention, unique wine packaging helps grab customers’ interest as they scan through rows of wine in a store. Consumers tend to be attracted to distinct and outstanding features, so improving your wine packaging with Global Package will increase customers’ interest and sales.

Heightens Brand Value

The packaging, not the taste of the wine, will most often be the first impression made on a consumer. When utilizing premium cues, it can heighten the perception of value, which can be a consideration when it comes to creating a pricing strategy. Thus, packaging can inform and enhance the perceived value and quality of a product.

Promotes Brand Recognition

Certain brands are known for their distinctive packaging, making them easy to recognize among their peers. Therefore, creating unique wine packaging leads to recognition, and customer loyalty becomes easier to gain when your wine is recognized.

Serves As A Marketing Tool

Wine packaging can be a powerful marketing tool connecting you to your target audience. It helps consumers relate to you, even after the wine has passed a consumer taste test, and can be designed in specific ways that appeal to your target audience.

For example, you can create bolder and more fashionable wine packaging when targeting younger customers, while more classic packaging may be more suitable for older customers. This way, your potential customers are more likely to make frequent purchases and tell others about your product.

The Bottom Line

When executed well, wine packaging can increase business growth, promote brand recognition, and serve as a powerful marketing tool.

At Global Package, we are here to help you. Our experience as a professional packaging company, specializing in wine and spirits, can make your packaging effective and successful. We have strategic alliances with innovative suppliers, designers, and marketing collaborators both domestically and internationally. With more than 30 years of experience, we are well-equipped to help improve your brand’s packaging to make those first impressions count. Located conveniently in California, United States, we assist both local and international brands.

Sources

https://www.ipsos.com/en-us/news-polls/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions

7 Secrets To Help Your Wine Bottle Design

January 23, 2023/in Blog /by globaladmin

Whether we want to admit it or not, how a product is packaged plays a crucial role in a consumer’s buying decision. In a 2018 survey, 72% of consumers in America said that the packaging design influences their purchase decision.

Investing time and resources into your glass wine bottles to appeal to your consumer base is undeniably important. The journey of your wine bottle, from choosing the shape of the bottle, all the way to the label design, makes an impression on consumers.

A beautifully designed wine bottle has great potential to support and amplify your carefully considered brand or label design. Jody Tucker of Tucker Creative, emphasizes that a deliberate process of selecting the right bottle or designing one fit for purpose, has implications for the customer’s ability to relate to and engage with the product across all touchpoints of packaging design.

We have identified 7 ways to make your wine bottle appeal to your target market, and stand out on the shelf.

7 Secrets To Help Your Wine Bottle Design

In an ever-changing consumer environment, here are 5 considerations that will assist you in accounting for consumer preferences, and provide you an outlet to convey your brand effectively to the market.

1. Know your customers

Consumers are looking for quality wines at a lower price point. One way to communicate better value to the consumer is through a compelling brand story, and premium cues in the wine labels and packaging. We have many different stock wine bottles, providing an effective and straightforward way of obtaining glass wine bottles. This is a perfect opportunity to engage with your more inexperienced customers who are looking for consistency and quality, but often at lower price points.

2. Know your brand

When executed well, minimalist designs convey an element of elegance and luxury. It can represent a certain beauty and character of the wine, and that sometimes simplicity is best when consumers can be confused by wine jargon. Choosing a wine bottle style is important, in order to complement the minimalist design and provide a consistent look with your label and branding.

3. Experiment with bottle shapes

Bottle shape is another extremely important element of the packaging design. There are some iconic bottle designs derived from classic French, German and Spanish wine regions which are now used all over the world, and signify certain varieties. Choosing a bottle shape can communicate certain things about the wine to consumers, so must be chosen carefully.

The Bordeaux Bottle

This is arguably the most common wine bottle shape. It originates from the iconic French Bordeaux region, but now can be found anywhere in the world. The shape has straight sides which lead up through long, proud shoulders to a straight neck. This style is mostly used for red varieties, red blends, and pinot gris. For your convenience Global Package offers Bordeaux bottles in the following lines: Elegant Light Line™, Local Stock Bottles, International Sourcing, Specialty Sommelier™, Specialty Wild Glass™, and Customization Wine.

The Burgundy Bottle

The Burgundy wine bottle is one of the oldest recognisable bottle designs. It is wide at the base, and has a soft curve that goes into a shorter neck. These bottles are typically used for chardonnay and pinot noir. For your convenience Global Package offers Burgundy bottles in the following lines: Elegant Light Line™, Local Stock Bottles, International Sourcing, Specialty Sommelier™, Specialty Wild Glass™, Speciality Doble Alto® and Customization Wine.

The Hock Bottle

These bottles, most commonly used for riesling, are taller and thinner than the other bottles. They are lighter and thinner, meaning the glass is more delicate, but also means they take up less weight. For your convenience Global Package offers Hock bottles in the following lines: Local Stock Bottles, and International Sourcing.

4. Consider the Ullage or Fill Level

With the shift of wine consumers to millennials comes a significant market opportunity to modernize the industry. There is a trend towards contemporary styled labels – more progressive in design, attention to detail in finishes, and an increase in ‘discoverable’ elements for the customer to explore. Consumers are taking their visual cues from the quality of the label design, as well as other quality cues such as the winery, region, or variety. A modern design will communicate a more appealing product to certain consumers, particularly with wines at a higher price point.

5. A Return to Retail

While there is no doubt that the direct-to-consumer e-commerce industry is going strong, it is still important to invest in a good experience for retail shoppers. It is important to stay relevant to the consumer across multiple touch points. As the pandemic slows down, and consumers are becoming less concerned about staying home, retail shopping is starting to increase.

Consumers enjoy the experience of going into a physical retail store and physically browsing through the range, thus it is important for your wine to have shelf appeal. This can be done through attractive labels, both in sight and touch. Texturizing the label is an innovative way to catch the eye of consumers, and if the label feels good quality, consumers will think the wine is too.

Global Package Stocks Trending Glass Packaging Brands

Elegant Light Line™

The Elegant Light Line features a sophisticated and confident design with accentuated curves and graceful neck styling that give the bottles a classic and timeless style. Influenced by the European style of bottle-making, our Elegant Light Line wine bottles will suit any wine.

Local Stock Bottles

Global Package understands the beauty of simplicity. We provide easy access to an attractive range of stock bottles for wine, spirits, and other products with ample local stock maintained in our California, Oregon, and North Carolina warehouses, giving you an effective, straightforward, and rapid route to market for your brand.

International Sourcing

These bottles, which feature high-quality designs and an ultra-premium presentation, are produced by factories exclusively in Europe. They are available in a range of glass colors and shapes, with unique bottle finishes.

Specialty Sommelier

Our Sommelier specialty bottles are of a different class of wine bottle. These bottles feature an anti-drip ring around the mouth, preventing drips when pouring the wine. These glass bottles are heavier than other options, thus providing a high-end, premium feel.

Specialty Wild Glass

If you need your wine brand to balance responsibility and care for the environment with the desire to run wild and free, this is the wine bottle for you. Made with recycled glass and a sustainable manufacturing process, our Wild Glass specialty bottles feature natural imperfections that make them unique and beautiful.

Specialty Doble Alto

Our Doble Alto specialty bottles are a luxurious execution of aesthetic and style. The bottles have a double base, which gives them an expensive and deluxe look. The wine bottles are also available in a range of finishes, including color gradation, magnifying glass effect, and coating at the bottom.

Custom Wine Bottles

In addition to all of the aforementioned categories, we also supply customized wine bottles based on your specific instructions and requirements. To truly integrate your packaging into your brand aesthetic, we can customize wine bottles into any shape or design you choose. Our knowledgeable team of experts are on hand to guide you through the whole process of creating the perfect custom wine bottle—from design through to production.

How can Global Package Help?

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. At Global Package, we are here to help you choose the right bottle design, and are here every step of the way. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Get in touch with our experienced team for your next packaging project.

Sources

McKinsey (2022) Emerging consumer trends in a post COVID 19 world,

<https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/emerging-consumer-trends-in-a-post-covid-19-world>.

Cathaleen C & Sherman L (2022) Business of Fashion Podcast, <https://www.businessoffashion.com/podcasts/retail/navigating-the-return-of-wholesale-retail-the-debrief-podcast/>.

Heid M (2021) ‘A Field Guide to the Latest Trends in Wine-Label Design’ Food and Wine, <https://www.foodandwine.com/wine/wine-label-design-trends>.