Globalization Affects Us All by Erica Harrop, CEO Global Package

Next week we will be exhibiting in Booth #941 at this year’s Unified Show, January 25-27 at the SAFE Credit Union Convention Center in Sacramento. But as we prepare for the show, I’d like to share some thoughts.

It’s clear that supply chain challenges are still with us, casting a renewed spotlight on globalization and its impact on each one of us in the wine and spirits industry. It’s a big topic that most in the industry have spent little time thinking about, at least prior to the pandemic. But the realities of globalization have been Global Package’s continual focus since our founding, pushing us to continuously find the best partners with the best packaging and logistics solutions to advance our industry segments with enhanced creativity and innovation.

I recently reviewed a December 7, 2015 article in the Advertising Age Journal entitled “How to Manage Marketing When ‘Think Globally, Act Locally’ Isn’t Enough.” In the article the author discusses global business marketing and defines globalization as “coherence, reliability, and certainty, while addressing universal truths.” This prompted me to reflect on how worldwide sourcing has changed our prior perceptions and understandings.

All of us at Global Package believe that finding good partners and developing relationships is what globalization is all about; it is the crux of the concept. Whether your business is working with a supplier around the corner or across the seas, having that ‘coherence, reliability, and certainty’ is essential to a successful relationship.

Unfortunately, over the past two years the pandemic has strained many supplier-partner relationships. However, Global Package’s solid relationships with domestic and overseas partners have enabled us to keep our focus on reliability and creativity at the same time. While supply chain challenges continue, we are always receiving excellent up-to-date information from our partners here and abroad, enabling us to expeditiously fulfill our clients’ expectations and orders.

So we invite you to visit our Booth #941 at Unified. On display, you’ll find an impressive array of lightweight and beautifully shaped specialty bottles, as well as our sustainable Wild Glass™ bottles and our anti-drip Sommelier Mouth (SM) line.

Our entire sales staff, on both East and West coasts, will be on hand to help and to answer any questions you may have.

Global Package, located in the Napa Valley, is experienced in supplying high-end wine and spirits glass bottles to North American markets. With a comprehensive off-the-shelf portfolio, and the opportunity for customization and decoration, Global Package can assist your brand with the most appropriate solution whatever your budget or expectations. From glass bottles, bottle decorations, pewter labels, to bar top closures and corks, Global Package can assist with your project. Start your packaging journey today by calling +1 707 224-567 or emailing info@globalpackage.net.