WBM’s “Savvy Packaging” Article Describes Exactly – What Global Packaging Is All About – By Erica Harrop

I read with interest the Wine Business Monthly piece in the April issue, “Savvy Packaging Makes Budget-Price Wines Appear a Great Value,” because the points raised precisely describe in important aspect of Global Package’s mission …packaging that’s both exceptional and economical. A prime example is our Elegant Light™ line of bottles: they are lighter weight, thus reducing shipping costs, and come in classic shapes and colors, thus reinforcing a high-quality perception for brands.

Another example is our wide selection of pewter and gold-foil labels, which were mentioned by Affinity Creatives’ Ed Rice in the article: “The value consumer actually appreciates some of these extra design cues …such as gold coloring, a crest or even a cartouche.” You can save with a lighter-weight bottle and still add considerable shelf appeal with a judicious use of decoration and a quality-embuing label. Global Package’s decades-long partnership with pewter label maker, Etiq’Etains—the French manufacturer that is known worldwide for innovative and beautiful tin, pewter, labels—gives us important leverage when purchasing pewter, tin, and gold-foil labels.

These custom self-adhesive labels are supple and are easily applied as either single pieces or supplied on a reel, both with self-adhesive backing. You can choose pewter labels in three distinct categories—Natural (silver), Luxury (gold, bronze, copper), and Modern (many colors, including blue, red, yellow, green, brown, black). And they can be 2-dimensional designs in relief or hollow; 3-dimensional sculptural patterns, total metalizing designs, or metalizing motifs in relief. They can be applied to any surface, including glass, ceramic, even wood and cardboard, and they are lead-free and come in a range of styles and colors to help products stand out on the shelf. They are a great way to customize a lower-cost bottle in smaller runs.

Custom crests were also mentioned in the article, which is another way to boost the perception of high quality, as do cartouches and medallions. Global Package’s long-term alliances with bottle suppliers enable us to add these decorative enhancements at reasonable prices. So don’t make the mistake of thinking these touches are too expensive. They can be cost-effective when everything is factored in.

Finally, larger fonts were suggested in the article as a way to grab attention. We offer another, more provocative suggestion …a unique bottle shape. Check out our website

(www.globalpackage.net) for recent bottle innovations like Estal’s DobleAlto™ and the Sommelier Mouth bottles. It you’re looking for further inspiration, our Wild Glass™ line combines sustainability with a gorgeous aesthetic for a truly unique look.

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Global Package, located in the Napa Valley, is experienced in supplying high-end wine and spirits glass bottles to North American markets. With a comprehensive off-the-shelf portfolio, and the opportunity for customization and decoration, Global Package can assist your brand with the most appropriate solution whatever your budget or expectations. From glass bottles, bottle decorations, pewter labels, to bar top closures and corks, Global Package can assist with your project. Start your packaging journey today by calling +1 707 224-567 or emailing info@globalpackage.net.