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Customize wine or spirits bottle packaging with brand logo in California, United States

7 Reasons To Create A Custom Bottle Mold

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Global Package works alongside industry partners and clients to design and create custom glass bottle molds for wine, spirits and gourmet products. Together, we elevate a brand’s presence on the retail shelf, direct to consumer (DTC), and in restaurant settings. For many wine and spirit connoisseurs, the presentation is much of the enjoyment. 

A finely crafted bottle can not only catch the eye of the consumer, but help tell the story of the product. It’s an often overlooked—but essential—part of the experience. From durability, to design, to touch, there is an art to producing finely made bottles. With the rise of craft beverages, custom bottles are more popular than ever.

What is the glass bottle customization process?

When crafting a custom bottle for a client project, we work with experienced designers in the United States and worldwide. Global Package collaborates with clients and designers to bring the vision to life. Read more about our customisation for wine and spirits. 

With a thorough understanding of a company’s marketing strategy, Global Package helps to determine projected volume and price/cost ratios. From there, we will work step-by-step throughout the manufacturing process. This includes an evaluation of materials and timelines, as well as ensuring quality control measures are diligently followed throughout the process. 

According to Global Package LLC President and CEO, Erica Harrop, there are several great reasons to consider developing your own bottle mold. She states, “The end result is a bottle that is inspired, reflecting your brand and resonating with consumers.” Additionally, Global Package offers personalized 1:1 consultations to advise and implement all parts of the packaging process.

The difference between customization and decoration

There are differences between decoration and customization of glass packaging, each playing an important role in creating captivating designs. 

Decoration is the application of distinct external elements to a glass surface. These elements can include decals, silk-screens, a variety of finishes, and pewter labels. On the other hand, customization ventures beyond the surface. 

Customization allows you to create a one-of-a-kind design that stands out and catches attention, transforming a plain bottle into an eye-catching work of art. 

Ultimately, the combination of decoration and customization can help you create a captivating package that will be remembered and appreciated by customers. There are a number of possibilities for creating bespoke glass packaging. From completely new bottle designs to tweaking our existing selection of glass bottles, there is a wide range of creative options. 

Make custom spirit bottles with Global Package

7 Reasons To Customize Your Glass Bottles With Global Package

1. Consumers drink with their senses

The on-shelf visual appeal of packaging is increased through custom bottles, as they offer a distinct and captivating aesthetic that captures consumers’ attention. People are naturally drawn to visually appealing products and a custom bottle stands out among the sea of standard packaging options. 

The novelty of unique bottles adds to their appeal, as consumers are often intrigued by something new, different, and eye-catching. Custom bottles, with their unique embosses, shapes, colors, textures, and labels, provide consumers with a visual experience that further enhances their enjoyment and satisfaction when selecting and consuming their chosen alcoholic beverage.

2. Authentic Representation Of Your Brand Story

Custom packaging offers a platform for storytelling and connecting with consumers on an emotional level. You can use the bottle design and labels to communicate the history, heritage, or unique aspects of your product, creating a deeper connection with consumers.

3. Brand Differentiation

Custom packaging allows your product to stand out on the shelf and differentiates your product from your competitors. It allows you to create a unique and memorable brand identity, with the benefit of making your product easier for consumers to recognize your product.

4. Bottle As Brand Iconography

The design and aesthetics of your custom bottle contributes to the consumer perception of your brand. A well-designed custom bottle can evoke a sense of luxury, craftsmanship, or exclusivity, enhancing the perceived value of your product.

A proprietary bottle provides a distinctive iconic look for your brand. Custom bottles allow the ability to leverage a unique shape and incorporate your branding into the actual glass and provide a visual icon to accentuate your package design.

5. Memorability 

Memorability is a crucial factor in building brand awareness and driving customer loyalty. Whether displayed at home or enjoyed in social settings, an intriguing or unique bottle can generate discussions among wine or spirit enthusiasts. This organic engagement further amplifies brand exposure and creates opportunities for brand advocates to share their positive experiences with a wider audience.

6. Customer-generated content

Leveraging social media, word-of-mouth marketing can be amplified when consumers are excited about the packaging and share it online. A distinct custom bottle design can leave a lasting impression on consumers, increasing the chances of them sharing their experience with others.

Why Choose Global Package for Custom Bottles?

In the world of glass packaging, Global Package stands out as a trusted partner in creating custom bottle molds that elevate brands to new heights. Global Package understands the art of producing finely made bottles. The newer glass factory options for custom glass bottles offer brands a unique opportunity to captivate consumers and leave a lasting impression. 

When it comes to glass bottle customization, Global Package takes a collaborative approach with clients and designers to bring their visions to life. The result is a bottle that is not only inspired but also resonates with consumers, reflecting the brand’s identity and captivating their attention. With Global Package, you can depend on our value-added services, including personalized consultations, to implement every aspect of the packaging process. 

So, why settle for ordinary when you can make your brand extraordinary with the expertise and creativity of Global Package? Choose Global Package and discover the power of customized glass bottles that stand out on the shelf, differentiate your brand, and create a lasting impression.

Global Package is located in Napa, California and Raleigh, North Carolina. We have an experienced team to provide the best custom bottles sourced from worldwide factories. We also provide stock bottles, custom shippers, glass decoration, pewter labels, and closures for the wine and spirits industry. When it comes to providing custom and specialty bottles and packaging, Global Package leads the way in finding solutions to provide a comprehensive and attractive outcome that sets a brand apart.

Get in touch with our experienced team for your next custom packaging project. 

Pewter Labels at Global Package

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What are Pewter Labels? 

Pewter labels are a custom label that can be applied to wine and spirit bottles made of pewter and copper. Pewter is a malleable metal alloy, consisting of a mix of tin, antimony, copper, and bismuth. The labels, while perfect for application to wine and spirit glass bottles, are also ideal for a range of products. We have worked with a number of wineries, distilleries for whisky, vodka, gin, as well as olive oil. 

Global Package’s pewter labels adhere easily onto many surfaces, such as glass, ceramics, wood, and cardboard. The result is a package of unequaled refinement, elegance, and aesthetic appeal that distinguishes products from the competition, or may be used within your own ranging to communicate a sense of prestige and luxury to differentiate from your other products

The labels can be custom designed, to provide a unique and distinguished appeal to your bottles. The pewter labels can be in the form of the whole label, your brand’s logo or crest, a neck wrap, or cork top. 

Pewter labels can be added to completely customized bottles, completing the customization process, or can be added to our local stock wine bottles or local stock spirit bottles to add a personalized and semi-custom touch. 

They can be manufactured as either single pieces or supplied on reel, both with self-adhesive backing for ease of application

Label 

A pewter label can be specially designed to include the relevant information of your wine or spirit. The size and shape of your label can be completely customized, with special care and attention to detail. 

Logo 

Adding a pewter label with the design of your brand’s logo or crest is a beautiful way to add a personalized touch to the bottle. It creates a premium feel to the bottle, with the speciality pewter label, but still maintains a traditional wine or spirit label on the front of the bottle. 


Pewter Labels can be added to Global Package's wine or spirit bottles held in local supply

Neck Wrap or Cork Top 

A pewter label can also be added to your wine or spirits bottle in the form of a Neck Wrap or Cork Top. The slightly more subtle touch adds refinement and simplicity to the bottle.

Add Pewter Labels to your Wine or Spirit bottles

Local Stock Bottles 

At Global Package, we have local stock bottles held across our extensive network of warehouses in California, Oregon, and North Carolina. This gives you easy access to our attractive range of wine and spirit bottles, with ample quantities available to suit your particular needs. 

We hold a large variety of domestic bottles, which limits the freight distance, thus limits the carbon footprint attached to the bottles. 

Our Cassiope design for spirits is pictured below. Read more about our local stock collection for wines and spirits. 

Pewter Labels for Wine and Spirits Bottles

Customization 

Pewter Labels can be added to completely customized bottles, or added to our stock bottles for a semi-custom design. You can make your design as innovative as you wish. 

The pewter labels themselves can be completely custom-made, to incorporate your distinct design elements and styling. Bring a design to us, or together we can work with a designer to realize your ideal pewter label. 

Premiumisation 

Global Package works with high-end distilleries and wineries, offering premium packaging to the North American drinks market. We believe that these premium products deserve labels that were crafted in a way that is just as special. Pewter labels are a refined and elegant choice, communicating your product’s premium positioning. 

Global Package supplies Pewter Labels from Europe to North America.

Why choose Global Package? 

Global Package is a leading provider of Pewter Labels in North America. Our working relationship with our European supplier has only strengthened since 2006, when we began supplying Pewter labels. We offer low minimum quantities, if your product is an ultra-premium small batch, or we offer larger quantities for your bigger projects. Browse our Pewter Label options here.

At Global Package, we are committed to helping you choose the right packaging and decorations for your wine or spirits brand. We offer outstanding innovative packaging solutions, with a number of suppliers both locally and internationally, ensuring your product is packaged the way you want it. 

Get in touch with our experienced team for your next packaging project. 

 

Are You Ready For Sustainable Wine and Spirits Packaging?

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Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging.

According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according to a report by the global decision intelligence company, Morning Consult, 7 in 10 American adults would consider purchasing from a food and beverage brand that prioritizes sustainability, the highest share across all industries.

In the face of ongoing environmental concerns, a growing number of media stories have cited the need for our industry to find a more sustainable package solution. And the call is validated by consumer demands. We are seeing the emergence of a new category of wine consumer: the environmentally-conscious consumer, who is choosing wines and spirits based on the sustainability of the packaging, among other environmental cues. 

Consumer demands and the societal importance of saving the environment go hand-in-hand but the benefits in the market definitively outweigh any potential cost-increase in glass. 

Despite the relative importance of sustainability, at least 1 in 4 say they don’t know what makes food and beverage products sustainable, while at least 1 in 5 believe efficient, low-waste packaging makes a product sustainable. 

What makes glass packaging sustainable?

There are many different elements that comprise a sustainable wine or spirit: sustainable agriculture, reducing the carbon footprint, and conserving energy usage throughout your supply chain. But there is another obvious element that goes into creating a truly sustainable product: using a more environmentally-friendly glass packaging. 

According to a California Wine Institute study in 2020, the glass packaging of a wine contributes to over 50% of the entire carbon footprint of a wine product. Of that, nearly a third of the carbon footprint of a bottle of wine is linked to the packaging and shipment of the bottle, and the remaining two thirds is linked to the manufacturing process to craft traditional glass bottles (no recycled glass).

Glass uses high levels of greenhouse gasses in its production, however, it is endlessly recyclable and never compromises in quality no matter how many times it gets recycled. 

On the manufacturing front, it takes 1.18 tons of raw material to produce one ton of glass. Cullet, which is recycled glass, can be added in varying amounts to decrease these raw materials. Recycled cullet is critical to reduce raw material use, pollutants, and even transportation costs. Our Wild Glass™ bottles are comprised of almost 100% cullet recycled glass, thus making them the most sustainable bottles on the market.

Glass weight is a top consideration when it comes to shipping, storing, and displaying wine bottles. Our Elegant Light™ bottles are made with less glass and, thus, are lighter weight, resulting in reductions in carbon emissions and considerable savings in transportation costs. In fact, they are up to 20% less expensive to ship than standard bottles.

In addition, we’ve found that it’s 10 times more efficient to transport products via water than by overland trucking and 17 times more efficient than by airfreight.

Global Package’s Sustainable Collections

Global Package LLC, has a long history of working with glass manufacturing partners around the world who are leading efforts in sustainability. Striving to be among those who led efforts in easing the environmental concerns of our industry, we have developed our own innovations in glass manufacturing.

Global Package is well known for both our distinctive 100% recycled Wild Glass™ bottles sourced from our Spanish supply partner, Estal, and our lighter-weight Elegant Light™ line of bottles, produced exclusively by Global Package.  We also stock bottles locally which reduces the transportation costs and reduces the carbon footprint of the shipping process.

Using recycled materials, lightweight bottles, and having shorter import distances, can all work towards reducing a wine and spirits packaging environmental impact. Our three bottle ranges listed below can achieve all three.

Global Package has a number of sustainable glass bottle collections to suit your wine or spirits needs.

Specialty Wild Glass

The company’s beautiful and sustainable Wild Glass™ line of bottles has become widely popular in the US and international market. 100% of the Wild Glass material is Post Consumer Recycled (PCR) glass or cullet glass and its production method reduces energy use and CO2 emissions.

These bottles are 100% recycled glass bottles that are one-of-a-kind, since slight imperfections in the natural formation of the glass are allowed to remain, while retaining all the manufacturing positives of automated glass, much like organic handmade art.

This results in fewer discards (from 25% to 10%), since the cosmetic (aesthetic) defects are accepted as part of the organic beauty of the glass, so less glass is wasted. All Wild Glass bottles retain the manufacturing standard and structurally soundness of traditional bottles yet, no bottles are discarded for having aesthetic defects. This means that bottles that would usually be classified as rejects, are used and celebrated. This efficiency creates a more sustainable supply chain.

Estal, Global Package’s Spanish supply partner, is a leader in innovative bottle design and sustainable wine glass production. We helped introduce Estal’s Wild Glass line of 100% sustainable “real cycled” glass bottles to the North American market a few years ago. 

Explore our collection of Wild Glass by Estal today. 


Global Package’s Elegant Light Line and Wild Glass glass bottle ranges are made with reduced or recycled glass. Find sustainable wine and spirit packaging options at Global Package

Elegant Light Line 

Addressing environmental concerns, Global Package has in stock the full line of Elegant Light™ bottles, lighter weight bottles that result in more economical and ecological shipping, and which come in the full range of classical shapes and colors. 

Our Elegant Light Line™ collection includes bottles for both wine and spirits, and were created to be both functional and beautiful. The innovative bottle design is lighter than a standard glass bottle, without compromising the integrity and intrinsic elegance of traditional glass bottles. The range is influenced by European design, while harnessing intelligent and innovative design of manufacturing lightweight bottles. 

Pictured below is our BG SM Essentia. Explore our Elegant Light Line™ collection for wine here, and for spirits here. 

Global Package Elegant Light Line Collection. BM SM Essentia

Local Stock Bottles 

At Global Package, we have local stock bottles held across our extensive network of warehouses in California, Oregon, and North Carolina. This gives you easy access to our attractive range of wine and spirit bottles, with ample quantities available to suit your particular needs. 

We hold a large variety of domestic bottles, which limits the freight distance, thus limits the carbon footprint attached to the bottles. 

Our Cassiope design for spirits is pictured below. Read more about our local stock collection for wines and spirits. 

Global Package's Cassiope Spirits Bottle held in local stock in California

The Estal Corkcoal 

We partner with Spanish company Estal, who are leaders in innovation and sustainability. Estal have recently launched the Corkcoal – a cork mixed with activated charcoal, utilizing two materials from natural and renewable sources. 

Searching for the most sustainable stopper for spirit bottles, Estal innovated including activated charcoal, which naturally neutralizes the undesirable substances in cork.

Key sustainability benefits to this closure include decreased waste, reduced carbon footprint and the production of the closure requires fewer washes and no chemical bleaches. 

Beyond the positive environmental impact, this also has significant functional benefits to your spirits. It eliminates TCA from the cork, which traps and neutralizes it completely. This is an unprecedented achievement. 

Read more about the Corkcoal from our supplier, Estal. 

Global Package, with partner Estal, offer Corkcoal, a sustainable stopper for spirits.

What is PCR Glass?

PCR, which stands for post-consumer recycled content, means it is reclaimed from the end-user then crushed, melted down and used again. (Other recycled content in glass comes from broken or reclaimed scrap within the glass manufacturing process itself.)

The glass recycling cycle can be repeated endlessly without damage to the end product. That makes glass a so-called permanent material, unlike plastic whose recycle life has limitations.

Post-consumer recycled or PCR glass is made from cullet, which is the powder resulting from crushed glass collected in recycling programs. Cullet gets mixed with the raw materials of glass (silica sand, sodium carbonate, calcium oxide derived from limestone, and lesser amounts of other minerals) in varying percentages, which then is melted and molded into new products.

The higher the percentage of PCR glass, the greater the reduction of environmental impact. An analysis by FEVE, the European Container Glass Federation, found: 

  • 2 tons of raw material are saved for every 1 ton of cullet used to produce glass.
  • Every 10% increase in cullet reduces energy consumption by 2.5%. 
  • Cullet improves glass quality. Melting cullet does not release CO2 or carbon dioxide, thus the glass avoids having bubbles, crystals and streaking associated with high-temperature virgin glass production. 

Global Package offers sustainable glass bottle options to the United States, Canada, and Mexico

What is Greenwashing and Why Should I Be Aware of It? 

There are many gaps to solve in the packaging problem: only 19% of consumers have “a lot” of trust in the industry to do what’s right, and just over a quarter said they don’t know what makes a food or beverage product sustainable. 

Greenwashing is when companies overrepresent the extent that their products, services, or practices are environmentally-friendly, sustainable, or ethical. It results in a false or misleading impression that the consumer has about the company, making the consumer believe the company is environmentally sustainable when they are perhaps not. 

With our product developments and research into environmentally-friendly practices, you can be certain the information is 100% representative of your sustainability efforts.

Sustainability at Global Package: 

Global Package maintains long-standing relations with factories around the world, including numerous European partners, providing custom bottles for the premium and ultra-premium markets at very good pricing, as well as stocking a wide selection of domestic bottles. Global Package offers a number of packaging solutions that addresses the needs of the wine and spirits industries, including sustainability. 

Lighter weights, less money spent on glass, less shipping costs, less carbon dioxide produced in manufacturing, due to recycled glass and lowered glass weight per bottle. Glass bottle packaging has achieved something no other industry has, affordable methods to combat climate change without hurting the market, and Global Package is at the forefront of eco-friendly, sustainable glass packaging.

We have a comprehensive portfolio of sustainable wine and spirits packaging so we can meet both your budget and expectations. Located conveniently in California, United States, with warehouses across the States and the globe, we assist both local and international brands. Get in touch with our experienced team for your next packaging project. 

 

Global Package will be attending the Napa Rise Waste Prevention & Supply Chain Event on April 12.

 

Sources 

https://wineindustryadvisor.com/2023/02/15/solving-the-wine-packaging-sustainability-issue?utm_source=AfternoonBrief&utm_medium=newsletter

https://go.morningconsult.com/rs/850-TAA-511/images/Sustainability-Report-Food-Bev.pdf

https://www.sustainablewinegrowing.org/docs/California_Wine_Executive_Summary.pdf 

https://www.winemag.com/2022/04/18/sustainable-wine-packaging/ 

 

Global Package can help with your minimalist packaging for your Napa Valley Wine or Spirits Brand. Glass bottles and packaging for wine and spirits.

Is Minimalist Packaging the Right Choice for Your Wine or Spirit Brand?

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In recent years, a minimalist design approach has become a core strategy for marketers and designers. This style is characterized by the use of simple decoration, colors, and typography, appealing to consumers due to the sleek and aesthetically pleasing look. 

Producers are expected to keep up the ever-evolving consumer tastes – and this includes wine packaging. The packaging of wine is often challenging for most wine manufacturers as there are many different factors, for example the wine bottle shape and color, closure, label design, and boxes. 

There are many different reasons as to why a consumer will purchase a particular wine. Taste is obviously a significant factor, but experience with the brand and appeal of the packaging is just as important. 

When designing wine packaging, sometimes less is more. Simple packaging techniques can attract customers and be just as effective as more elaborate designs. There are two basic approaches to minimalist packaging: 

1. Choice of material 

Not every packaging choice is the right one. There are a number of considerations, to ensure the packaging is suited to your brand. It is important for the materials to be durable and of high quality, which must also be balanced with the cost effectiveness of choosing a particular material. The environmental impact is also a key consideration – it is important to be mindful to reuse and recycle wherever possible. 

2. Choice of visual design

There must be a mindful decision about the packaging design, such that it has reference to the brand’s positioning, target audience, and brand story. It is important to convey all the necessary information about the brand and the product, but doing so in a clean and uncomplicated way. 

Packaging wine properly makes your business look good, and connects you to your customers. It does not have to be overly complicated. 

3. Printing and production techniques

There are a number of techniques and formats that can be added to your wine bottle, elevating its impact. For example, you could choose to add subtle varnishes, tone-on-tone printing, blind embossing, or more. 

What Impact Does Minimalist Wine Packaging Have on Your Brand?

Simple packaging is ruling the wine industry for all the right reasons. This trend seems to be quite prominent among several wine brands, and may have the following impact:

Cost-effectiveness

Minimalist packaging typically reduces the cost of packaging. In the case of current glass bottle trends, it is often lighter than other packaging, thus you are paying less for shipping costs. In addition to your wine packaging being created based on the exact needs of your product, lightweight bottles can also be used to reduce wasted space. As it uses fewer materials, it is more environmentally friendly.

Thoughtful Packaging 

Excessive messaging and clashing colors may be overwhelming for customers, and can give off a messy feel to the brand. Being deliberate about design choices may make your packaging look more thoughtful. Depending on your brand’s positioning, a simpler and ‘cleaner’ look may be a better packaging choice. 

Influences Brand Recognition

Simplified wine packaging can make consumers pay attention to small details, which improves the package’s overall quality and separates itself from competitors. 

Unlike conventional wine packaging, which sometimes appears cluttered, minimalist packaging can enhance a brand’s image through ample display of simple designs. 

Global Package has local stock glass bottles for wine or spirits in the United States.

Tips for Making More Wine Packaging by Doing Less

While it may seem contradictory, minimalism can be a perfect approach to standing out. If you are considering changing up your packaging to make the designs more simple, take a look at the following tips. 

1. Highlight a value 

A minimalistic wine package should have a feature that stands out from the rest. You must understand your brand’s unique value proposition and focus on that. The idea is to sell your brand without overdoing it, so you must focus on a unique feature of your wine.

Explain why you think consumers should go for your brand instead of any others on the market, and amplify such reasons on your packaging.

2. Pay close attention to typography 

It is important to ensure that the combination of typography and color is easy to read and consistent with the design of the rest of the label. 

3. Simple, but innovative 

Adopting a simple and classic yet innovative design is another way to achieve a minimalist design that will resonate with your audience. Custom packages such as paper bottles or recyclable aluminum cans can be used. 

4. Partner with the right packaging company 

Minimalistic wine packaging is cost-effective and offers several benefits. Partnering with a suitable packaging company can make this packaging method more effective.

How can Global Package Help?

Minimalist wine packaging is precise, clean, and functional. It is no surprise that this packaging approach is gaining popularity among wine manufacturers and consumers.

Wine consumers seem to be warming up to this trend, meaning going minimal for your wine packaging is effective as long as it serves its functionality. 

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it. If you are looking for the perfect minimalist packaging design, Global Package can help. 

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Located conveniently in California, United States, we assist both local and international brands. Get in touch with our experienced team for your next packaging project.

GMany techniques can improve the quality of your wine’s packaging, wine bottles, wine bottle closures, and bar-top corks.

5 Tested Techniques To Improve Wine Packaging Quality

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It’s time to think outside the box, here are Global Package’s techniques to improve your wine packaging. But, why is packaging for wine important, you ask? With the increase of “unboxing reveals” across social media and the fierce competition for on-shelf dominance in the wine industry, packaging has become crucial to gain a marketing advantage. Your customers will not only anticipate the quality of your beverage by the label and bottle design but also by the packaging (or lack thereof) your product is in. 

What Is Wine Packaging?

Packaging means so much more than just the bottle, and in this case when we are specifically referencing outer packaging, can also include wooden boxes, decorated gift boxes, wine totes, gift bags, storage containers, and more. Outer packaging has three main functions: to enhance the branding, add prestige, and keep the wine safe during transport and delivery. The packaging often includes a brand’s name, logo, colors, and messages about the product. It helps differentiate from competitors, facilitating a sense of brand loyalty among consumers. Wine packaging adds a sense of prestige through premiumization; the simple addition of a presentation box can emphasize the superior quality and exclusivity of your brand, encouraging the purchase of your product whether for gifting and special occasions, or exhibition.

 

Effective Wine Packaging Techniques

As is the nature of trends, the wine sector is not immune to changes in packaging styles and materials. Here are five techniques that are designed to improve your wine packaging: 

1. Make Use Of Eco-friendly Packaging

Consumers are increasingly concerned about the environment and are preferring to purchase from brands that are environmentally friendly. Over the years, there has been a market shift to sustainable wine packaging, precipitated by consumer and public attitudes towards eco-friendly practices. 

Eco-friendly packaging reduces the carbon footprint caused by packaging production, as it is made from recycled materials, or materials that release less carbon during production. Adopting these practices will minimize your brand’s impact on the environment. So, not only is there a benefit for consumers, you’ll feel good contributing to the caretaking of the environment too!

2. Adopt Custom Packaging

First impressions matter, especially with product packaging. According to research, about 72% of American consumers’ purchase decisions are influenced by packaging designs. Serious-minded business owners invest time and resources in branding. Good, customized packaging will be eye-catching, helping your product stand out among other brands, which will help to improve sales. 

We provide customizations for our glass bottles–both wine and spirits– to increase the visual appeal of your product including unique bottle lines, embossed elements, the use of silk-screening direct to glass, as well as the ability attach medallions and other materials to your packaging.

Global Package offers custom single gift boxes in both folding carton and rigid box styles. Both types of boxes can:

  • Display beautiful embossing and foil stamping
  • Allow for high-quality of printing
  • Be made from sustainable, recycled materials

Make a commitment to the strong quality of your product and invest in your success with Global Package’s custom packaging.

3. Use Packaging Innovation

There are several recent innovations in wine packaging that are gaining popularity in the industry. Adopting some of these techniques can make a lot of difference to your brand. Some of these packaging innovations include:

  • QR codes that link to further practical information, such as the production, expiry, and other important information about the wine.
  • A double insulation feature within the bottle that keeps the wine cool.
  • Customized and personalized packaging.
  • Mobile apps that can be connected to the wine bottle to learn more about the winemaker or brand.

 

4. Don’t Be Afraid To Break All The Rules!

While many wine brands follow a traditional path with their packaging, some of the most successful brands break the rules to stand out from competitors. Traditional wine bottle styles are impressive and have their own appeal, but trying a new unique design will differentiate your wine from the several others in the market and make it recognizable. 

When it comes to wine packaging, you can be as creative as you like.

5. Go For A Unique Bottle Shape

One way to achieve a unique design is to choose a bottle shape that differs from traditional designs, as it will undoubtedly attract the eye. It is important, however, that the bottle still retains its basic functions: protecting and preserving the wine. 

The Estal hot rod track ring bottle finish innovation uses anti-drip technology, being a practical option for your innovative packaging solutions.

The Impact of Improving Wine Packaging

Ensuring that your wine and packaging stand out from the crowd is a worthy investment. Improving your wine packaging affects your business in several positive ways, including: 

Increases Customer Interest

There is no denying that the market for wine is saturated with competition for brands and choices for consumers. With many brands fighting for the same customers’ attention, unique wine packaging helps grab customers’ interest as they scan through rows of wine in a store. Consumers tend to be attracted to distinct and outstanding features, so improving your wine packaging with Global Package will increase customers’ interest and sales.

Heightens Brand Value

The packaging, not the taste of the wine, will most often be the first impression made on a consumer. When utilizing premium cues, it can heighten the perception of value, which can be a consideration when it comes to creating a pricing strategy. Thus, packaging can inform and enhance the perceived value and quality of a product. 

Promotes Brand Recognition

Certain brands are known for their distinctive packaging, making them easy to recognize among their peers. Therefore, creating unique wine packaging leads to recognition, and customer loyalty becomes easier to gain when your wine is recognized.

Serves As A Marketing Tool

Wine packaging can be a powerful marketing tool connecting you to your target audience. It helps consumers relate to you, even after the wine has passed a consumer taste test, and can be designed in specific ways that appeal to your target audience. 

For example, you can create bolder and more fashionable wine packaging when targeting younger customers, while more classic packaging may be more suitable for older customers. This way, your potential customers are more likely to make frequent purchases and tell others about your product.

The Bottom Line

When executed well, wine packaging can increase business growth, promote brand recognition, and serve as a powerful marketing tool. 

At Global Package, we are here to help you. Our experience as a professional packaging company, specializing in wine and spirits, can make your packaging effective and successful. We have strategic alliances with innovative suppliers, designers, and marketing collaborators both domestically and internationally. With more than 30 years of experience, we are well-equipped to help improve your brand’s packaging to make those first impressions count. Located conveniently in California, United States, we assist both local and international brands. 

 

Sources

https://www.ipsos.com/en-us/news-polls/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions 

 

7 Secrets To Help Your Wine Bottle Design

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Whether we want to admit it or not, how a product is packaged plays a crucial role in a consumer’s buying decision. In a 2018 survey, 72% of consumers in America said that the packaging design influences their purchase decision. 

Investing time and resources into your glass wine bottles to appeal to your consumer base is undeniably important. The journey of your wine bottle, from choosing the shape of the bottle, all the way to the label design, makes an impression on consumers. 

A beautifully designed wine bottle has great potential to support and amplify your carefully considered brand or label design. Jody Tucker of Tucker Creative, emphasizes that a deliberate process of selecting the right bottle or designing one fit for purpose, has implications for the customer’s ability to relate to and engage with the product across all touchpoints of packaging design.

We have identified 7 ways to make your wine bottle appeal to your target market, and stand out on the shelf.

7 Secrets To Help Your Wine Bottle Design

In an ever-changing consumer environment, here are 5 considerations that will assist you in accounting for consumer preferences, and provide you an outlet to convey your brand effectively to the market.

1. Know your customers

Consumers are looking for quality wines at a lower price point. One way to communicate better value to the consumer is through a compelling brand story, and premium cues in the wine labels and packaging. We have many different stock wine bottles, providing an effective and straightforward way of obtaining glass wine bottles. This is a perfect opportunity to engage with your more inexperienced customers who are looking for consistency and quality, but often at lower price points.

2. Know your brand

When executed well, minimalist designs convey an element of elegance and luxury. It can represent a certain beauty and character of the wine, and that sometimes simplicity is best when consumers can be confused by wine jargon. Choosing a wine bottle style is important, in order to complement the minimalist design and provide a consistent look with your label and branding. 

3. Experiment with bottle shapes

Bottle shape is another extremely important element of the packaging design. There are some iconic bottle designs derived from classic French, German and Spanish wine regions which are now used all over the world, and signify certain varieties. Choosing a bottle shape can communicate certain things about the wine to consumers, so must be chosen carefully. 

The Bordeaux Bottle

This is arguably the most common wine bottle shape. It originates from the iconic French Bordeaux region, but now can be found anywhere in the world. The shape has straight sides which lead up through long, proud shoulders to a straight neck. This style is mostly used for red varieties, red blends, and pinot gris. For your convenience Global Package offers Bordeaux bottles in the following lines: Elegant Light Line™, Local Stock Bottles, International Sourcing, Specialty Sommelier™, Specialty Wild Glass™, and Customization Wine.

The Burgundy Bottle

The Burgundy wine bottle is one of the oldest recognisable bottle designs. It is wide at the base, and has a soft curve that goes into a shorter neck. These bottles are typically used for chardonnay and pinot noir. For your convenience Global Package offers Burgundy bottles in the following lines: Elegant Light Line™, Local Stock Bottles, International Sourcing, Specialty Sommelier™, Specialty Wild Glass™, Speciality Doble Alto® and Customization Wine.

The Hock Bottle

Clear 750mL Hock Riesling Bottle

These bottles, most commonly used for riesling, are taller and thinner than the other bottles. They are lighter and thinner, meaning the glass is more delicate, but also means they take up less weight. For your convenience Global Package offers Hock bottles in the following lines: Local Stock Bottles, and International Sourcing.

4. Consider the Ullage or Fill Level

With the shift of wine consumers to millennials comes a significant market opportunity to modernize the industry. There is a trend towards contemporary styled labels – more progressive in design, attention to detail in finishes, and an increase in ‘discoverable’ elements for the customer to explore. Consumers are taking their visual cues from the quality of the label design, as well as other quality cues such as the winery, region, or variety. A modern design will communicate a more appealing product to certain consumers, particularly with wines at a higher price point.

5. A Return to Retail

While there is no doubt that the direct-to-consumer e-commerce industry is going strong, it is still important to invest in a good experience for retail shoppers. It is important to stay relevant to the consumer across multiple touch points. As the pandemic slows down, and consumers are becoming less concerned about staying home, retail shopping is starting to increase. 

Consumers enjoy the experience of going into a physical retail store and physically browsing through the range, thus it is important for your wine to have shelf appeal. This can be done through attractive labels, both in sight and touch. Texturizing the label is an innovative way to catch the eye of consumers, and if the label feels good quality, consumers will think the wine is too.

Global Package Stocks Trending Glass Packaging Brands

Elegant Light Line™

The Elegant Light Line features a sophisticated and confident design with accentuated curves and graceful neck styling that give the bottles a classic and timeless style. Influenced by the European style of bottle-making, our Elegant Light Line wine bottles will suit any wine.

Local Stock Bottles

Global Package understands the beauty of simplicity. We provide easy access to an attractive range of stock bottles for wine, spirits, and other products with ample local stock maintained in our California, Oregon, and North Carolina warehouses, giving you an effective, straightforward, and rapid route to market for your brand. 

International Sourcing

These bottles, which feature high-quality designs and an ultra-premium presentation, are produced by factories exclusively in Europe. They are available in a range of glass colors and shapes, with unique bottle finishes.

Specialty Sommelier

Our Sommelier specialty bottles are of a different class of wine bottle. These bottles feature an anti-drip ring around the mouth, preventing drips when pouring the wine. These glass bottles are heavier than other options, thus providing a high-end, premium feel.

Specialty Wild Glass

If you need your wine brand to balance responsibility and care for the environment with the desire to run wild and free, this is the wine bottle for you. Made with recycled glass and a sustainable manufacturing process, our Wild Glass specialty bottles feature natural imperfections that make them unique and beautiful.

Specialty Doble Alto

Our Doble Alto specialty bottles are a luxurious execution of aesthetic and style. The bottles have a double base, which gives them an expensive and deluxe look. The wine bottles are also available in a range of finishes, including color gradation, magnifying glass effect, and coating at the bottom.

Custom Wine Bottles

In addition to all of the aforementioned categories, we also supply customized wine bottles based on your specific instructions and requirements. To truly integrate your packaging into your brand aesthetic, we can customize wine bottles into any shape or design you choose. Our knowledgeable team of experts are on hand to guide you through the whole process of creating the perfect custom wine bottle—from design through to production.

How can Global Package Help?

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it.

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. At Global Package, we are here to help you choose the right bottle design, and are here every step of the way. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Get in touch with our experienced team for your next packaging project. 

Sources

McKinsey (2022) Emerging consumer trends in a post COVID 19 world,

<https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/emerging-consumer-trends-in-a-post-covid-19-world>.

Cathaleen C & Sherman L (2022) Business of Fashion Podcast, <https://www.businessoffashion.com/podcasts/retail/navigating-the-return-of-wholesale-retail-the-debrief-podcast/>.

Heid M (2021) ‘A Field Guide to the Latest Trends in Wine-Label Design’ Food and Wine, <https://www.foodandwine.com/wine/wine-label-design-trends>.

 

 

 

 

 

 

Wine labels need to capitalise on innovations in glass packaging to effectively target their audience

5 Ways Your Wine Bottle Can Speak To Your Target Audience

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Packaging is the First Touch Point a Consumer Has With Your Brand

Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical to stay up to date with trends in the wine industry. If you want to effectively catch the attention of your target market, you should consider these 5 things about your wine packaging for your upcoming vintage and beyond.  

A wine bottle (and its packaging) is the first touch point that a consumer has with your brand. Thoughtful consideration of every aspect of your  wine packaging allows you to communicate your brand identity, provenance, product information, and the rationale behind the product in a way that is meaningful to your target audience.

A customer looks at a shelf, they choose a wine variety, such as a cabernet, but they are an inexperienced consumer and have little wine knowledge that can help them choose further than that.

So, where do customers look now?

To glass packaging, and to label design. These two elements can make a bottle stand out when faced with a continually growing and expanding plethora of options. When done well, they can generate intrigue, effectively convey your brand story to the consumer, and encourage engagement with your product.

5 Ways To Make Your Wine Bottle Speak To Your Target Audience

5 Ways To Make Your Wine Bottle Speak To Your Target Audience

In an ever-changing consumer environment, here are 5 considerations that will assist you in accounting for consumer preferences, and provide you an outlet to convey your brand effectively to the market.

1. Value-Driven Wines

Consumers are looking for quality wines at a lower price point. One way to communicate better value to the consumer is through a compelling brand story, and premium cues in the wine labels and packaging. We have many different stock wine bottles, providing an effective and straightforward way of obtaining glass wine bottles. This is a perfect opportunity to engage with your more inexperienced customers who are looking for consistency and quality, but often at lower price points.

2. Minimalist Designs

When executed well, minimalist designs convey an element of elegance and luxury. It can represent a certain beauty and character of the wine, and that sometimes simplicity is best when consumers can be confused by wine jargon. Choosing a wine bottle style is important, in order to complement the minimalist design and provide a consistent look with your label and branding. 

3. Price

While some consumers are looking to spend less for their wine, the market is now becoming millennial-driven, and high-income millennials are expected to become the largest segment of wine consumers.

One impact that the wine industry is seeing post-Covid is a higher spend from customers, and millennial consumers in particular have a desire to splurge, but on fewer, higher-quality products. Putting consideration into how you can communicate sophistication and elegance through your bottle packaging is key. Heavier, more luxury bottle designs will appeal to this segment of consumers who are willing to spend more on discretionary items and experiences, matching the quality of the wine inside.

4. Modern Wine Labels

With the shift of wine consumers to millennials comes a significant market opportunity to modernize the industry. There is a trend towards contemporary styled labels – more progressive in design, attention to detail in finishes, and an increase in ‘discoverable’ elements for the customer to explore. Consumers are taking their visual cues from the quality of the label design, as well as other quality cues such as the winery, region, or variety. A modern design will communicate a more appealing product to certain consumers, particularly with wines at a higher price point.

5. A Return to Retail

While there is no doubt that the direct-to-consumer e-commerce industry is going strong, it is still important to invest in a good experience for retail shoppers. It is important to stay relevant to the consumer across multiple touch points. As the pandemic slows down, and consumers are becoming less concerned about staying home, retail shopping is starting to increase. 

Consumers enjoy the experience of going into a physical retail store and physically browsing through the range, thus it is important for your wine to have shelf appeal. This can be done through attractive labels, both in sight and touch. Texturizing the label is an innovative way to catch the eye of consumers, and if the label feels good quality, consumers will think the wine is too.

Global Package Stocks Trending Glass Packaging Brands

Elegant Light Line™

The Elegant Light Line features a sophisticated and confident design with accentuated curves and graceful neck styling that give the bottles a classic and timeless style. Influenced by the European style of bottle-making, our Elegant Light Line wine bottles will suit any wine.

Local Stock Bottles

Global Package understands the beauty of simplicity. We provide easy access to an attractive range of stock bottles for wine, spirits, and other products with ample local stock maintained in our California, Oregon, and North Carolina warehouses, giving you an effective, straightforward, and rapid route to market for your brand. 

International Sourcing

These bottles, which feature high-quality designs and an ultra-premium presentation, are produced by factories exclusively in Europe. They are available in a range of glass colors and shapes, with unique bottle finishes.

Specialty Sommelier

Our Sommelier specialty bottles are of a different class of wine bottle. These bottles feature an anti-drip ring around the mouth, preventing drips when pouring the wine. These glass bottles are heavier than other options, thus providing a high-end, premium feel.

Specialty Wild Glass

If you need your wine brand to balance responsibility and care for the environment with the desire to run wild and free, this is the wine bottle for you. Made with recycled glass and a sustainable manufacturing process, our Wild Glass specialty bottles feature natural imperfections that make them unique and beautiful.

Specialty Doble Alto

Our Doble Alto specialty bottles are a luxurious execution of aesthetic and style. The bottles have a double base, which gives them an expensive and deluxe look. The wine bottles are also available in a range of finishes, including color gradation, magnifying glass effect, and coating at the bottom.

Custom Wine Bottles

In addition to all of the aforementioned categories, we also supply customized wine bottles based on your specific instructions and requirements. To truly integrate your packaging into your brand aesthetic, we can customize wine bottles into any shape or design you choose. Our knowledgeable team of experts are on hand to guide you through the whole process of creating the perfect custom wine bottle—from design through to production.

How can Global Package Help?

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it.

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. At Global Package, we are here to help you choose the right bottle design, and are here every step of the way. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Get in touch with our experienced team for your next packaging project. 

Sources

McKinsey (2022) Emerging consumer trends in a post COVID 19 world,

<https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/emerging-consumer-trends-in-a-post-covid-19-world>.

Cathaleen C & Sherman L (2022) Business of Fashion Podcast, <https://www.businessoffashion.com/podcasts/retail/navigating-the-return-of-wholesale-retail-the-debrief-podcast/>.

Heid M (2021) ‘A Field Guide to the Latest Trends in Wine-Label Design’ Food and Wine, <https://www.foodandwine.com/wine/wine-label-design-trends>.

 

 

 

 

5 Innovative Ways to Improve Your Wine Packaging Game

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Why is wine packaging important?

There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging facilitates optimal storage.

Wine packaging also acts as a quality cue for consumers. You want the consumer’s eye and hand to be drawn to the bottle on the shelf, choosing your bottle over your competitors. “Shelf appeal” is one of the most important considerations when choosing packaging for your next project.

5 Ways to Improve Your Wine Packaging

1. Different sized wine bottles

You are most likely familiar with the standard 750mL wine bottle. They are excellent for dinner parties and social gatherings where they can be shared and enjoyed with your friends and family.

However, our society is drinking less – 18% less than in 2004. With many people choosing to drink less, there is a significant market opportunity to bottle your product into a variety of bottle sizes, including a smaller volume vessel and appeal to a new audience. Your consumers can enjoy a glass or two of wine without feeling pressured to open a whole standard sized bottle, which not only keeps the wine fresh, but also encourages consumers to be mindful of their portion sizes. At Global Package, we offer the increasingly popular  375mL and 500mL bottles in a number of our ranges, allowing you to trial smaller wine bottle sizes.

 

Innovative smaller sized wine bottles for consumers who are drinking less

BG Tradition 375ml Screw Cap

Different sized innovative wine containers to improve packaging

BD Cubana Bordeaux 500ml

2. Alternative containers

When it comes to wine packaging, glass bottles are by far the most common choice. Glass bottles have many benefits, and there is a reason winemakers are continuously choosing glass packaging. It protects the quality of the wine, is sustainable, and enhances the drinking experience.

However, this is not to say that other forms of packaging should be overlooked. For example, some wineries are tapping into canned wine, boxed wine, cartons, and more.

There are many benefits to boxed wine, so there is no surprise that it is a growing trend in the industry. There are environmental benefits to it, as it is a lower energy production than glass. The airtight seal also means that the wine lasts longer than a glass bottle once it is opened, meaning there is no rush to finish it, however it must be said that there is something exceedingly appealing about glass wine bottles.

3. Technology driven labels

There are many ways your brand could leverage the digital age in its wine packaging. It is an innovative and effective way to engage your target audience and improve the appeal of your packaging. <
Using a QR code on the label, you can give your brand an opportunity to inform your customers about the wine, making them more engaged and loyal to your brand. You can present this information in many different and creative ways – it is up to you!

There are other innovative ways to incorporate technology into your labels through near field communication (NFC), augmented reality (AR), and much more recently non-fungible tokens (NFTs).

4. Eco-friendly packaging 

Environmentally-conscious customers prefer brands that are mindful about the environmental impact of their packaging and branding activities. While heavy glass bottles have a luxury appeal to them, there is a trend towards more sustainable packaging. Consumers are increasingly conscious about the carbon footprint and the high energy production of glass and making decisions at the store based on these values. More environmentally responsible wine products can provide your brand with a competitive edge. 

Our Specialty Wild Glass range is made from recycled glass (post consumer recycled glass) and has a more sustainable manufacturing process. It allows you and your brand to still have the luxury and premium quality cues from a glass bottle, with a sustainable edge.

 

Innovation Wild Glass from Global Package sustainably produced eco-friendly wine bottles with less environmental impact

5. Highly presentable packaging

Creative packaging designs further contribute to its shelf appeal. Wine labels communicate many things about the wine to its prospective customers – including the variety, the brand, the location, and so much more. A label communicates a brand story, and it is important to have packaging that resonates with the consumer, who increasingly are becoming more interested, knowledgeable and social with their wine experiences.

Why choose Global Package?

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it.

 

Dozens of container ships have been waiting to unload their goods in American ports

Staying Ahead of Supply Chain Disruptions

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Story originally published on Wine Industry Advisor by Dawn Dolan

Issues with the broken, or at best, limping along chain of supply have been a reality of life for wineries during the pandemic. It appears that trend is set to continue over the next year or two. The issue is not specific to one particular item, but cuts across the gamut of wine industry products, from wine glass, to tanks, barrels and amphorae. Delays are caused by issues in Europe, Asia, and here at home with our own port back-ups and transportation issues plaguing the USA as well.

Erica Harrop, President of Global Package, LLC, says it is, “Currently impossible to anticipate how long it will take [items ordered] to arrive.” She says it is a compound problem, with a lot of moving parts. “Shipping lines moved from China to Europe due to high tariffs, and during the pandemic, but now ports on the west coast, in particular Port of Oakland, are so backed up, European container ships don’t want to come here.” According to the Port of Oakland website, only 16% of overall cargo they handle is coming from Europe.

Daniel Moore, of Wine IQ, says the backup can go even further back. “We are waiting on raw materials,” he states. “There are rail strikes, shipping space issues; everything is so backed up. I don’t think anyone has ever seen the supply chain in such disarray.”

Given the energy issues created by the war in Eastern Europe, glass factories across Europe are working much more slowly, as energy is limited. “Freight may then sit waiting at a port or railyard for up to twelve weeks due to administrative issues,” says Harrop. “There is too much disorganization at the ports, too many containers, and not enough labor,” she stresses. The best advice she offers to wineries is to order wine glass at least six months ahead.

Dozens of container ships have been waiting to unload their goods in American ports

Dozens of container ships have been waiting to unload their goods in American ports / Alexander Kliem / Pixabay

Moore is in agreement. “A lot of the winery mentality is behind the mark, and they haven’t adapted to the new normal,” he notes gently. “Before, when something went wrong, there was always another option. Now that’s not true.”

Moore’s website for Wine IQ offers an “order by” counter, so clients know when to order tanks, barrels and amphorae, which all come from Europe. “Basically, now they [wineries] need to order in the first quarter for Fall delivery,” says Moore, for any of those storage-related items.

Additionally, according to Moore, there is no projecting how high freight costs will go. “What used to be a $4,000 container, went up to $14,000 a container.” Moore is a consulting winemaker and says empathetically, “I’ve been a winemaker on the other side of this, waiting for product. It’s frustrating.”

Sadly, notes Harrop, “We have no idea what the freight is going to cost us until we get the bill.” She knows that wineries wanting to order glass ahead are not able to plan for the cost per bottle, as there is no such thing as “locking in” shipping rates at this point. Freight is such a moving target, subject to many pressures, and there is just no guarantee.

However, there appears to be some light at the end of the tunnel, if it is a bit far away and dim right now. “Costs are starting to stabilize. 2023 should be better than 2022, and 2024 should be much better,” observes Harrop optimistically.

Harrop notes that in this climate of delays, planning ahead is key to successfully receiving your wine glass or whatever your order is, in a timely fashion. “People will have to be flexible and understanding,” she says. “Please be kind to your supplier!”

Global Package, located in the Napa Valley, is experienced in supplying high-end wine and spirits glass bottles to North American markets. With a comprehensive off-the-shelf portfolio, and the opportunity for customization and decoration, Global Package can assist your brand with the most appropriate solution whatever your budget or expectations. From glass bottles, bottle decorations, pewter labels, to bar top closures and corks, Global Package can assist with your project. Start your packaging journey today by calling +1 707 224-567 or emailing info@globalpackage.net.

 

 

A picture of a half full wine glass with a wine bottle beside it over a table with a white sheet on a garden

How Glass Bottle Packaging Tactics Can Grow Your Wine Brand

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Why Is Glass Bottle Packaging Important?

Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot of information to the consumer and increase brand standout in-store.

Purchasing wine is seen as having a high level of risk. People don’t want to risk purchasing wines that result in poor wine quality, financial risk, or social embarrassment. Therefore,  consumers search for information when browsing in-store to lower risk: price, varietal, region, brand/winery, or in-store recommendation.

The majority of people who aren’t particularly interested in wine conduct their informational searching in-store and rely primarily on visual cues. A customer is more likely to buy wine if they recognise the brand name or have already tried it. Factors like brand name, packaging, grape variety, and price are all taken into consideration.

The combination of packaging elements conveys a message. The customer then processes this information, developing their feelings towards it and inferring its meaning; how the packaging performs under this scrutiny is crucial in this situation.

The design and color of the imagery used on wine labels can differ significantly depending on price points and have a big impact on a confused customer in-store.

For instance, cheaper wines typically use illustrative and natural imagery, whereas more expensive wines rely solely on typographic and decorative labels. To further emphasize the idea of a premium brand, high-end wines frequently use the colors black and navy.

White wines often tend to use golden colors, though premium brands also tend to utilize that color scheme primarily. In contrast, lower-priced white wines will use more colors in the spectrum, tending to use bold colors quite frequently, perhaps to appeal to younger women. The treatment and placement of type can also affect how the consumer reacts to the wine.

Can’t I Just Use Whatever Glass Bottle Packaging For My Wine Brand?

Consider the most recognizable wine brands available today. Some of them have histories of a century or longer, such as the well-known Familia Torres with 150 years of winemaking experience.

Obviously, that kind of experience and popularity is pretty hard to beat. This is why, for up-and-coming wine brands, unique packaging, wine bottle design, and labeling are crucial to achieving the most brand standout for your retail wine brand when on shelf. It is critical to the success of the product.

By taking the time to understand what is important to your target audience, and combining that with current trends in wine packaging, you can position your wine brand to outcompete your competitors and establish a strong foothold in the wine industry.

This blog will cover different glass bottle packaging strategies that can help your wine business thrive in a crowded market, as well as emerging wine packaging trends for your consideration.

Positioning Wine Brands for Success: The 3 Deciding Factors

When 19 Crimes started to appear in stores, nobody anticipated that it would become the popular wine brand that it is today. While the wine’s bold, yet velvety, flavor keeps drinkers satisfied and interested, it is the precisely engineered storytelling of its packaging that really gives it a unique personality.

The most well-known wine brands have a story or a sentiment that drives them off the shelves into people’s hands, and it all starts with the glass bottles and their accompanying components. And just like other successful wine brands, you need a packaging strategy.

Take a look at the three practices for packaging that can revitalize your wine brand and make it stand out from the competition.

1. Unique Labeling

Naturally, you want your wine brand to stand out from your competitors and influence the typical consumer to choose your bottle from the store. That’s obviously easier said than done because there are literally thousands of wine bottles to choose from, and many consumers frequently decide which bottle to pick in only a few seconds; that’s where quality wine labels come in.

A label is the “face” of every wine bottle packaging and serves as more than just a straightforward piece of information. In fact, in supermarkets, it is frequently the only factor on which purchasers base their choice.

Take a look at the most prominent wine brands; one thing they all have in common is a unique label that stands out.

Your label is crucial in creating positive brand connotations, especially if your wine brand is new or unfamiliar to the consumer. Your wine brand’s vibe can be communicated by using the right fonts, colors, and images on the label.

Also, keep in mind the caliber of the label paper you use. There’s a high probability that your wine will eventually wind up in iced wine boxes if it’s best served chilled. As such, an inferior paper will crease or curl, which undermines the “luxury” impression you are trying to portray for a wine customer who has just spent $20 on a bottle, for example.

2. Bottles and Corks That Stand out

Choosing the size, shape, and color of your bottle is the first step in cementing the brand perception of your wine. After that, you can then create the label. This guarantees that every time a label is applied, it will fit perfectly.

A unique bottle has many benefits. For one, many customers have unintentional associations with bottles and closures, much like they do with labels. A heavier bottle is considered to be more premium in terms of weight, and vice versa. Yet, due to shifting trends towards eco-friendly packaging solutions, lighter glass has gained elevated status.

Worldwide, glass manufacturing produces at least 86 million tonnes of carbon dioxide every year, so the reduction in the amount of glass produced and the reduced shipping weights contribute to lowering the carbon footprint associated with bottling wine. More on eco-friendly packaging later on.

When it comes to champagne bottles, using natural corks typically signifies premium quality wine. On the other hand, screw caps are associated with young, fruity, or fresh wines.

Wines that have matured in oak are excellent candidates for synthetic corks.

3. Unique Brand Story

Effective storytelling helps establish an emotional connection that distinguishes one brand from another. It’s a principle that all effective marketing strategies must follow. Make the customer feel as though joining your narrative will improve their quality of life, and they will gladly buy from you.

Why did 19 Crimes garner so much attention and positive press even though it seemed to do everything wrong? It didn’t do anything wrong at all; a great, compelling brand story was composed for it that brings the brand to life.

The characters on the 19 Crimes labels were actually “talking” through augmented reality, telling the story of convicts sent to serve sentences in 19th-century Australian prisons, but who would want to associate with an ex-convict-portraying wine?

Since the label opens a door to a narrative unrelated to wineries, it naturally piques the curiosity of adventurous wine lovers. By breaking from the norm of wine packaging design in a stroke of marketing genius, 19 Crimes was able to increase sales by about 500% in the first 18 months. The brand positioning may seem to you to carry negative connotations, but don’t forget that people love novel ideas, so get innovating!

Every brand, including yours, wants to have this effect while it is on the shelves of a story, so you need to come up with your own unique story—and don’t be afraid to break a few rules while you’re at it.

3 Fantastic Wine Packaging Trends to Help Make a Statement

If you really want to stand out from the crowd, consider adopting one (or a combination of) the following wine packaging trends:

1. Use Unique Bottle Designs

One sure way to blend in is to use the regular bottle designs in the bottling line. You don’t want that. Packaging your wines in uniquely designed bottles makes them stand out immediately because the majority of wines are stored in conventional bottles.

For example, your wines will stand out from the competition when packaged in a whimsically curved or tall, angular container, but the bottom line is to let your wine bottles corroborate your wine brand’s unique story and reflect the essence of the narrative.use

2.  Eco-Friendly Packaging

People are becoming more environmentally conscious, which means they are more interested in greener solutions to everyday needs, so we’ve developed eco-friendly products to fit this need. Besides, it’s in all our best interest to save the world as we know it, so why not pack your wine using more environmentally friendly packaging options?

The most common examples of this trend are boxed wines, which have plastic internal liners and recyclable cardboard exterior shells.

3. High-Tech Integration

In today’s technology-driven world, you can use a QR code in the label design of your brand to appeal to a tech-savvy audience. Ingredient list, bottling date, expiration date, and all sorts of intriguing information can all be accessed via a simple QR code.

In fact, 19 Crimes uses augmented reality to tell the 19 unique stories of the ex-convicts depicted on all their bottles, presenting a novelty to wine lovers and making it more fun to drink and share with friends.