Spirit Glass Bottles Archives - Page 2 of 2

Is Minimalist Packaging the Right Choice for Your Wine or Spirit Brand?

March 12, 2023/in Blog /by globaladmin

In recent years, a minimalist design approach has become a core strategy for marketers and designers. This style is characterized by the use of simple decoration, colors, and typography, appealing to consumers due to the sleek and aesthetically pleasing look.

Producers are expected to keep up the ever-evolving consumer tastes – and this includes wine packaging. The packaging of wine is often challenging for most wine manufacturers as there are many different factors, for example the wine bottle shape and color, closure, label design, and boxes.

There are many different reasons as to why a consumer will purchase a particular wine. Taste is obviously a significant factor, but experience with the brand and appeal of the packaging is just as important.

When designing wine packaging, sometimes less is more. Simple packaging techniques can attract customers and be just as effective as more elaborate designs. There are two basic approaches to minimalist packaging:

1. Choice of material

Not every packaging choice is the right one. There are a number of considerations, to ensure the packaging is suited to your brand. It is important for the materials to be durable and of high quality, which must also be balanced with the cost effectiveness of choosing a particular material. The environmental impact is also a key consideration – it is important to be mindful to reuse and recycle wherever possible.

2. Choice of visual design

There must be a mindful decision about the packaging design, such that it has reference to the brand’s positioning, target audience, and brand story. It is important to convey all the necessary information about the brand and the product, but doing so in a clean and uncomplicated way.

Packaging wine properly makes your business look good, and connects you to your customers. It does not have to be overly complicated.

3. Printing and production techniques

There are a number of techniques and formats that can be added to your wine bottle, elevating its impact. For example, you could choose to add subtle varnishes, tone-on-tone printing, blind embossing, or more.

What Impact Does Minimalist Wine Packaging Have on Your Brand?

Simple packaging is ruling the wine industry for all the right reasons. This trend seems to be quite prominent among several wine brands, and may have the following impact:

Cost-effectiveness

Minimalist packaging typically reduces the cost of packaging. In the case of current glass bottle trends, it is often lighter than other packaging, thus you are paying less for shipping costs. In addition to your wine packaging being created based on the exact needs of your product, lightweight bottles can also be used to reduce wasted space. As it uses fewer materials, it is more environmentally friendly.

Thoughtful Packaging

Excessive messaging and clashing colors may be overwhelming for customers, and can give off a messy feel to the brand. Being deliberate about design choices may make your packaging look more thoughtful. Depending on your brand’s positioning, a simpler and ‘cleaner’ look may be a better packaging choice.

Influences Brand Recognition

Simplified wine packaging can make consumers pay attention to small details, which improves the package’s overall quality and separates itself from competitors.

Unlike conventional wine packaging, which sometimes appears cluttered, minimalist packaging can enhance a brand’s image through ample display of simple designs.

Tips for Making More Wine Packaging by Doing Less

While it may seem contradictory, minimalism can be a perfect approach to standing out. If you are considering changing up your packaging to make the designs more simple, take a look at the following tips.

1. Highlight a value

A minimalistic wine package should have a feature that stands out from the rest. You must understand your brand’s unique value proposition and focus on that. The idea is to sell your brand without overdoing it, so you must focus on a unique feature of your wine.

Explain why you think consumers should go for your brand instead of any others on the market, and amplify such reasons on your packaging.

2. Pay close attention to typography

It is important to ensure that the combination of typography and color is easy to read and consistent with the design of the rest of the label.

3. Simple, but innovative

Adopting a simple and classic yet innovative design is another way to achieve a minimalist design that will resonate with your audience. Custom packages such as paper bottles or recyclable aluminum cans can be used.

4. Partner with the right packaging company

Minimalistic wine packaging is cost-effective and offers several benefits. Partnering with a suitable packaging company can make this packaging method more effective.

How can Global Package Help?

Minimalist wine packaging is precise, clean, and functional. It is no surprise that this packaging approach is gaining popularity among wine manufacturers and consumers.

Wine consumers seem to be warming up to this trend, meaning going minimal for your wine packaging is effective as long as it serves its functionality.

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it. If you are looking for the perfect minimalist packaging design, Global Package can help.

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Located conveniently in California, United States, we assist both local and international brands. Get in touch with our experienced team for your next packaging project.

Enticing Millennials: Global Package Has Answers By Erica Harrop, CEO Global Package

February 16, 2022/in News /by globaladmin

In an Interesting recent article in the New York Times, entitled “The Wine Business Sees a Problem: Millennials Aren’t Drinking Enough,” author Eric Asimov cites the report “State of the US Wine Industry” by Rob McMillan, industry analyst and executive VP of Silicon Valley Bank:

“ … aging baby boomers — currently the prime market for wine — are nearing retirement age, the time of life when consumerism typically declines. Millennials, the generation that began to come of age after the turn of the century, have given no indication that they are poised to step in. They buy much less wine than boomers, and the wine industry has not done enough to entice them to become regular consumers.”

While it’s a concern that has troubled the industry for decades, few wineries (or suppliers) appear to be addressing the problem. As McMillan puts it,

” In prior reports, we noted that the falling interest in wine among younger consumers, coupled with the encroaching retirement and decreasing wine consumption of baby boomers, poses a primary threat to the business …that issue has yet to be addressed or solved, and the negative consequences are increasingly evident.”

So how do we tackle this? Let’s start with who these buyers are and what motivates them to purchase wine? Here’s McMillan again:

“Millennials grew up in a world that has been far more encouraging of connoisseurship than when boomers were young. Social media has given everybody the opportunity to exercise their critical voices, for better or worse. Millennials are a more discerning generation, at a younger age, than baby boomers were … (however) they have less disposal income.”

In addition, McMillian makes the point that this demographic is a much more diverse population: ““While only 28 percent of the boomer population is nonwhite, 45 percent of the millennial population — and almost half of Gen Z — is nonwhite.” It remains sad fact that today, even after recent movements toward racial justice, minority-owned wineries are still few and far between.

Finally, in McMillan’s report he points out that “millennial consumers are more concerned with social justice and with health and environmental issues, including climate change …A brand’s social values are increasingly connected to a consumer’s decision to purchase particular products, including wine,”

All of these trends have led Global Package to establish strong international partnerships with the wine and spirits industry’s most progressive and innovative companies. We have been at the forefront of working with leading European glass manufacturers to develop revolutionary and sustainable new designs.

A good example is our long-time partner, Estal, and its Sommelier Mouth (SM) bottles. This line includes the Essentia Burgundy, the Bordeaux, and the unique flute Espiga bottles, all of which are available in Flint and Antique and in both short and long tops. These bottles are revolutionary in their design, which includes the anti-drip barrier and groove guides to facilitate a clean, straight cut of the capsule. Production of the Sommelier bottles also has a reduced carbon footprint.

Also on the ecological front, which attracts Millennials concerned with climate change, we introduced a couple of years ago Estal’s gorgeous and environmentally-friendly Wild Glass™ line of bottles to an enthusiastic US market. These bottles are 100% sustainable “real cycled” glass bottles that are one-of-a-kind, since slight imperfections in the natural formation of the glass are allowed to remain, while retaining all the manufacturing positives of automated glass, much like organic handmade art. Estal’s process also doesn’t discard bottles with cosmetic defects, which reduces the discard rate from 25% to 15%.

Finally, Global Package offers the full complement of Elegant Light™ bottles, in classical shapes and colors. Importantly, they are lighter weight, resulting in more economical and ecological shipping.

We invite you to contact us. Our entire sales staff, on both East and West coasts, are available to answer your questions and advise on the best glass solution for your winery to meet the Millennial challenge.

Global Package, located in the Napa Valley, is experienced in supplying high-end wine and spirits glass bottles to North American markets. With a comprehensive off-the-shelf portfolio, and the opportunity for customization and decoration, Global Package can assist your brand with the most appropriate solution whatever your budget or expectations. From glass bottles, bottle decorations, pewter labels, to bar top closures and corks, Global Package can assist with your project. Start your packaging journey today by calling +1 707 224-567 or emailing info@globalpackage.net.

Global Package Adds to Its Beautiful Wild Glass™ Collection

August 17, 2021/in News /by globaladmin

Global Package LLC President and CEO, Erica Harrop, has announced new additions to its beautiful, near 100% recycled Wild Glass™ collection for wines and spirits. The new Wild Glass Dark™ collection—produced by one of Europe’s premier glass companies; Spain’s Estal—is being introduced this month and will be sold in the U.S. exclusively by Global Package.

“We are thrilled to add these new bottles to this extraordinary collection,” says Harrop. “Not only is the manufacturing process for these bottles shorter and more sustainable, it creates bottles each of which is unique and aesthetically beautiful in shape, color, and texture.”

Estal’s Wild Glass™ collection boasts a more sustainable and shorter manufacturing process by embracing “flaws” in the glass, which also tells the story of historical craftsmanship and a legacy of experimentation. “Wild” colors are unique color hues with natural variations to enhance distinctiveness. New designs being introduced this month include the Wild Glass Prima Expressione™ collection of Spumanti, Rhine, Burgundy, Bordelaise wine bottles.
Also new to the collection are the Wild Glass Rude™ spirits bottles, consisting of Lance, Farm, Pilot, Barrel, 1919, and Melee designs. This collection also allows customers efficient ways to expand and customize their bottles, from size and shape to choker diameter.

“I was intrigued by the word “Rude” in the collection name,” Harrop admits. “But I learned that it is drawn from a language being developed in today’s culture, based on asymmetry and imperfections in nature—such as knots in wood, wefts and wrinkles in textiles, veins in stone—and defects in fashion like the torn jeans so fashionable today. It’s fun to watch the Wild Glass™ collection morph into such creative new products!”
Global Package has been an acclaimed industry leader as it consistently introduces new designs into its extensive catalog of offerings, from its Elegant Light™ collection of lighter weight bottles to its opulent DobleAlto™ collection, as well as a full range of in-stock standard bottles.

Global Package, located in the Napa Valley, is experienced in supplying high-end wine and spirits glass bottles to North American markets. With a comprehensive off-the-shelf portfolio, and the opportunity for customization and decoration, Global Package can assist your brand with the most appropriate solution whatever your budget or expectations. From glass bottles, bottle decorations, pewter labels, to bar top closures and corks, Global Package can assist with your project. Start your packaging journey today by calling +1 707 224-567 or emailing info@globalpackage.net.

Global Package’s Elegant Light™ Bottles Get High Marks for Design, Sustainability, and Affordability

March 16, 2021/in News /by globaladmin

A couple of months ago Global Package reported the end of last year’s US International Trade Commission’s (USITC) antidumping duty, which returned favorable pricing for Global Package’s Elegant Light™ line of bottles. Now, with new shipping challenges facing imported European glass, these bottles have become even more in demand.

“With fully stocked warehouses we are perfectly positioned to meet these challenging times,” says Erica Harrop, Founder and CEO of Global Package LLC. “Since 2008, our strong alliances with glass factories in China have enabled us not only to help design the European-style Elegant Light™ line, but also to work toward lighter weights that would reduce shipping costs, as well as to achieve a more sustainable line of bottles at affordable pricing. Today, we have achieved all three goals.”

According to Harrop, the Elegant Light™ bottles are always in stock and include nine shapes that are distinctive for their larger, straight-line necks and voluptuous curves. Included in the line is the recently introduced Bordelais Fiona Carrée bottle, which has the look of a heavier reserve bottle and features an elegantly tapered body, deep punt, and larger neck for bottling-line ease and speed. Other Elegant Light™ bottles include European-style, lighter weight 750ml and 1.5L Bordelaise and Burgundy bottles.

Harrop regularly inspects China factories to ensure they meet strict US-required quality standards, including ISO quality measures—from selection of raw materials through all production processes, including automated production lines and the design of molds—to warehousing of the finished product and shipping procedures. She also works directly with product development teams at the factories to ensure customized products meet customers’ and US quality conformance requirements.

“After decades of working with these suppliers, I have built a strong personal trust between us,” adds Harrop. “In addition, through my decades of working with domestic and European glass factories, I have developed great respect for the issues and limitations of manufacturing. This enables me to communicate effectively within this environment.”

Global Package’s alliances with both European and Chinese factories also focus on production efficiencies, which allows the company to control costs and pass on savings to customers.

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