Packaging That Makes a Difference

Erica Harrop, Founder and CEO of Global Packaging LLC, recently learned that client, Adam Lee of Clarice Winery, received kudus not just for his high-scoring Pinots, but also for the wine’s bottles and labels. According to Good Vitis editor, Aaron Menenberg:

“The bottles and labels themselves received serious design consideration and effort as well. The labels are beautifully designed and executed, and are true pieces of art. And the bottles bear a Chateauneuf de Pape -inspired custom cartouche. Both myself and my wife thoroughly enjoyed the ascetics of the Clarice Wine Company labels and bottles.”

Global Packaging started working with Lee—familiarly known as the “Prince of Pinots”—last year before debuting his three new Pinots. Lee wanted packaging  that reflected the history of the wine’s namesake, his beloved grandmother, Clarice, as well as the winery’s close affinity with France’s famed Chateauneuf de Pape wines. He shared this:

“I knew generally the height and weight I wanted, so I contacted Erica, who presented several options and suggestions, including an etched cartouche to the bottle for added distinction. I initially thought the pricing and quantities required for a custom designed bottle would be prohibitive, but it turned out that the quantities required were quite reasonable and the pricing was really fair. It cost a bit more than a stock bottle, but given the bang for the buck, it was quite reasonable. With Erica’s help the finished product is both classy and classic. I was also pleased with how smoothly and quickly the whole process was.”

Lee’s choice of a screw cap for the wines was also unusual: “Some have been surprised by my choice of a screw cap on the package …it was not to save money. My many years in the industry as a Pinotphile have convinced me that screw tops are the best closure; they allow the right amount of oxygen in without TCA contamination.”

Wine writer Jeb Dunnuck scored all of Clarice’s 2018 Pinot Noirs with high marks: Garys’ Vineyard Pinot (97-94 Points); Rosella’s Vineyard Pinot (97 Points); and Santa Lucia Highlands Pinot (94 Points).

“It’s so gratifying to see Adam’s Pinots take off,” says Harrop. “He has a wonderful aesthetic and an inspired commitment to educating his community of members about every facet of winemaking and wines around the world.

Check out the Clarice website: www.claricewinecompany.com and become a member.”