Blog Archives - Global Package

5 Innovative Ways to Improve Your Wine Packaging Game

December 19, 2022/in Blog /by globaladmin

Why is wine packaging important?

There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging facilitates optimal storage.

Wine packaging also acts as a quality cue for consumers. You want the consumer’s eye and hand to be drawn to the bottle on the shelf, choosing your bottle over your competitors. “Shelf appeal” is one of the most important considerations when choosing packaging for your next project.

5 Ways to Improve Your Wine Packaging

1. Different sized wine bottles

You are most likely familiar with the standard 750mL wine bottle. They are excellent for dinner parties and social gatherings where they can be shared and enjoyed with your friends and family.

However, our society is drinking less – 18% less than in 2004. With many people choosing to drink less, there is a significant market opportunity to bottle your product into a variety of bottle sizes, including a smaller volume vessel and appeal to a new audience. Your consumers can enjoy a glass or two of wine without feeling pressured to open a whole standard sized bottle, which not only keeps the wine fresh, but also encourages consumers to be mindful of their portion sizes. At Global Package, we offer the increasingly popular 375mL and 500mL bottles in a number of our ranges, allowing you to trial smaller wine bottle sizes.

Innovative smaller sized wine bottles for consumers who are drinking less

BG Tradition 375ml Screw Cap

Different sized innovative wine containers to improve packaging

BD Cubana Bordeaux 500ml

2. Alternative containers

When it comes to wine packaging, glass bottles are by far the most common choice. Glass bottles have many benefits, and there is a reason winemakers are continuously choosing glass packaging. It protects the quality of the wine, is sustainable, and enhances the drinking experience.

However, this is not to say that other forms of packaging should be overlooked. For example, some wineries are tapping into canned wine, boxed wine, cartons, and more.

There are many benefits to boxed wine, so there is no surprise that it is a growing trend in the industry. There are environmental benefits to it, as it is a lower energy production than glass. The airtight seal also means that the wine lasts longer than a glass bottle once it is opened, meaning there is no rush to finish it, however it must be said that there is something exceedingly appealing about glass wine bottles.

3. Technology driven labels

There are many ways your brand could leverage the digital age in its wine packaging. It is an innovative and effective way to engage your target audience and improve the appeal of your packaging. <
Using a QR code on the label, you can give your brand an opportunity to inform your customers about the wine, making them more engaged and loyal to your brand. You can present this information in many different and creative ways – it is up to you!

There are other innovative ways to incorporate technology into your labels through near field communication (NFC), augmented reality (AR), and much more recently non-fungible tokens (NFTs).

4. Eco-friendly packaging

Environmentally-conscious customers prefer brands that are mindful about the environmental impact of their packaging and branding activities. While heavy glass bottles have a luxury appeal to them, there is a trend towards more sustainable packaging. Consumers are increasingly conscious about the carbon footprint and the high energy production of glass and making decisions at the store based on these values. More environmentally responsible wine products can provide your brand with a competitive edge.

Our Specialty Wild Glass range is made from recycled glass (post consumer recycled glass) and has a more sustainable manufacturing process. It allows you and your brand to still have the luxury and premium quality cues from a glass bottle, with a sustainable edge.

5. Highly presentable packaging

Creative packaging designs further contribute to its shelf appeal. Wine labels communicate many things about the wine to its prospective customers – including the variety, the brand, the location, and so much more. A label communicates a brand story, and it is important to have packaging that resonates with the consumer, who increasingly are becoming more interested, knowledgeable and social with their wine experiences.

Why choose Global Package?

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it.

GMany techniques can improve the quality of your wine’s packaging, wine bottles, wine bottle closures, and bar-top corks.

5 Tested Techniques To Improve Wine Packaging Quality

February 14, 2023/in Blog /by globaladmin

It’s time to think outside the box, here are Global Package’s techniques to improve your wine packaging. But, why is packaging for wine important, you ask? With the increase of “unboxing reveals” across social media and the fierce competition for on-shelf dominance in the wine industry, packaging has become crucial to gain a marketing advantage. Your customers will not only anticipate the quality of your beverage by the label and bottle design but also by the packaging (or lack thereof) your product is in.

What Is Wine Packaging?

Packaging means so much more than just the bottle, and in this case when we are specifically referencing outer packaging, can also include wooden boxes, decorated gift boxes, wine totes, gift bags, storage containers, and more. Outer packaging has three main functions: to enhance the branding, add prestige, and keep the wine safe during transport and delivery. The packaging often includes a brand’s name, logo, colors, and messages about the product. It helps differentiate from competitors, facilitating a sense of brand loyalty among consumers. Wine packaging adds a sense of prestige through premiumization; the simple addition of a presentation box can emphasize the superior quality and exclusivity of your brand, encouraging the purchase of your product whether for gifting and special occasions, or exhibition.

Effective Wine Packaging Techniques

As is the nature of trends, the wine sector is not immune to changes in packaging styles and materials. Here are five techniques that are designed to improve your wine packaging:

1. Make Use Of Eco-friendly Packaging

Consumers are increasingly concerned about the environment and are preferring to purchase from brands that are environmentally friendly. Over the years, there has been a market shift to sustainable wine packaging, precipitated by consumer and public attitudes towards eco-friendly practices.

Eco-friendly packaging reduces the carbon footprint caused by packaging production, as it is made from recycled materials, or materials that release less carbon during production. Adopting these practices will minimize your brand’s impact on the environment. So, not only is there a benefit for consumers, you’ll feel good contributing to the caretaking of the environment too!

2. Adopt Custom Packaging

First impressions matter, especially with product packaging. According to research, about 72% of American consumers’ purchase decisions are influenced by packaging designs. Serious-minded business owners invest time and resources in branding. Good, customized packaging will be eye-catching, helping your product stand out among other brands, which will help to improve sales.

We provide customizations for our glass bottles–both wine and spirits– to increase the visual appeal of your product including unique bottle lines, embossed elements, the use of silk-screening direct to glass, as well as the ability attach medallions and other materials to your packaging.

Global Package offers custom single gift boxes in both folding carton and rigid box styles. Both types of boxes can:

Display beautiful embossing and foil stamping
Allow for high-quality of printing
Be made from sustainable, recycled materials

Make a commitment to the strong quality of your product and invest in your success with Global Package’s custom packaging.

3. Use Packaging Innovation

There are several recent innovations in wine packaging that are gaining popularity in the industry. Adopting some of these techniques can make a lot of difference to your brand. Some of these packaging innovations include:

QR codes that link to further practical information, such as the production, expiry, and other important information about the wine.
A double insulation feature within the bottle that keeps the wine cool.
Customized and personalized packaging.
Mobile apps that can be connected to the wine bottle to learn more about the winemaker or brand.

4. Don’t Be Afraid To Break All The Rules!

While many wine brands follow a traditional path with their packaging, some of the most successful brands break the rules to stand out from competitors. Traditional wine bottle styles are impressive and have their own appeal, but trying a new unique design will differentiate your wine from the several others in the market and make it recognizable.

When it comes to wine packaging, you can be as creative as you like.

5. Go For A Unique Bottle Shape

One way to achieve a unique design is to choose a bottle shape that differs from traditional designs, as it will undoubtedly attract the eye. It is important, however, that the bottle still retains its basic functions: protecting and preserving the wine.

The Impact of Improving Wine Packaging

Ensuring that your wine and packaging stand out from the crowd is a worthy investment. Improving your wine packaging affects your business in several positive ways, including:

Increases Customer Interest

There is no denying that the market for wine is saturated with competition for brands and choices for consumers. With many brands fighting for the same customers’ attention, unique wine packaging helps grab customers’ interest as they scan through rows of wine in a store. Consumers tend to be attracted to distinct and outstanding features, so improving your wine packaging with Global Package will increase customers’ interest and sales.

Heightens Brand Value

The packaging, not the taste of the wine, will most often be the first impression made on a consumer. When utilizing premium cues, it can heighten the perception of value, which can be a consideration when it comes to creating a pricing strategy. Thus, packaging can inform and enhance the perceived value and quality of a product.

Promotes Brand Recognition

Certain brands are known for their distinctive packaging, making them easy to recognize among their peers. Therefore, creating unique wine packaging leads to recognition, and customer loyalty becomes easier to gain when your wine is recognized.

Serves As A Marketing Tool

Wine packaging can be a powerful marketing tool connecting you to your target audience. It helps consumers relate to you, even after the wine has passed a consumer taste test, and can be designed in specific ways that appeal to your target audience.

For example, you can create bolder and more fashionable wine packaging when targeting younger customers, while more classic packaging may be more suitable for older customers. This way, your potential customers are more likely to make frequent purchases and tell others about your product.

The Bottom Line

When executed well, wine packaging can increase business growth, promote brand recognition, and serve as a powerful marketing tool.

At Global Package, we are here to help you. Our experience as a professional packaging company, specializing in wine and spirits, can make your packaging effective and successful. We have strategic alliances with innovative suppliers, designers, and marketing collaborators both domestically and internationally. With more than 30 years of experience, we are well-equipped to help improve your brand’s packaging to make those first impressions count. Located conveniently in California, United States, we assist both local and international brands.

Sources

https://www.ipsos.com/en-us/news-polls/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions

Wine labels need to capitalise on innovations in glass packaging to effectively target their audience

5 Ways Your Wine Bottle Can Speak To Your Target Audience

January 16, 2023/in Blog /by globaladmin

Packaging is the First Touch Point a Consumer Has With Your Brand

Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical to stay up to date with trends in the wine industry. If you want to effectively catch the attention of your target market, you should consider these 5 things about your wine packaging for your upcoming vintage and beyond.

A wine bottle (and its packaging) is the first touch point that a consumer has with your brand. Thoughtful consideration of every aspect of your wine packaging allows you to communicate your brand identity, provenance, product information, and the rationale behind the product in a way that is meaningful to your target audience.

A customer looks at a shelf, they choose a wine variety, such as a cabernet, but they are an inexperienced consumer and have little wine knowledge that can help them choose further than that.

So, where do customers look now?

To glass packaging, and to label design. These two elements can make a bottle stand out when faced with a continually growing and expanding plethora of options. When done well, they can generate intrigue, effectively convey your brand story to the consumer, and encourage engagement with your product.

5 Ways To Make Your Wine Bottle Speak To Your Target Audience

In an ever-changing consumer environment, here are 5 considerations that will assist you in accounting for consumer preferences, and provide you an outlet to convey your brand effectively to the market.

1. Value-Driven Wines

Consumers are looking for quality wines at a lower price point. One way to communicate better value to the consumer is through a compelling brand story, and premium cues in the wine labels and packaging. We have many different stock wine bottles, providing an effective and straightforward way of obtaining glass wine bottles. This is a perfect opportunity to engage with your more inexperienced customers who are looking for consistency and quality, but often at lower price points.

2. Minimalist Designs

When executed well, minimalist designs convey an element of elegance and luxury. It can represent a certain beauty and character of the wine, and that sometimes simplicity is best when consumers can be confused by wine jargon. Choosing a wine bottle style is important, in order to complement the minimalist design and provide a consistent look with your label and branding.

3. Price

While some consumers are looking to spend less for their wine, the market is now becoming millennial-driven, and high-income millennials are expected to become the largest segment of wine consumers.

One impact that the wine industry is seeing post-Covid is a higher spend from customers, and millennial consumers in particular have a desire to splurge, but on fewer, higher-quality products. Putting consideration into how you can communicate sophistication and elegance through your bottle packaging is key. Heavier, more luxury bottle designs will appeal to this segment of consumers who are willing to spend more on discretionary items and experiences, matching the quality of the wine inside.

4. Modern Wine Labels

With the shift of wine consumers to millennials comes a significant market opportunity to modernize the industry. There is a trend towards contemporary styled labels – more progressive in design, attention to detail in finishes, and an increase in ‘discoverable’ elements for the customer to explore. Consumers are taking their visual cues from the quality of the label design, as well as other quality cues such as the winery, region, or variety. A modern design will communicate a more appealing product to certain consumers, particularly with wines at a higher price point.

5. A Return to Retail

While there is no doubt that the direct-to-consumer e-commerce industry is going strong, it is still important to invest in a good experience for retail shoppers. It is important to stay relevant to the consumer across multiple touch points. As the pandemic slows down, and consumers are becoming less concerned about staying home, retail shopping is starting to increase.

Consumers enjoy the experience of going into a physical retail store and physically browsing through the range, thus it is important for your wine to have shelf appeal. This can be done through attractive labels, both in sight and touch. Texturizing the label is an innovative way to catch the eye of consumers, and if the label feels good quality, consumers will think the wine is too.

Global Package Stocks Trending Glass Packaging Brands

Elegant Light Line™

The Elegant Light Line features a sophisticated and confident design with accentuated curves and graceful neck styling that give the bottles a classic and timeless style. Influenced by the European style of bottle-making, our Elegant Light Line wine bottles will suit any wine.

Local Stock Bottles

Global Package understands the beauty of simplicity. We provide easy access to an attractive range of stock bottles for wine, spirits, and other products with ample local stock maintained in our California, Oregon, and North Carolina warehouses, giving you an effective, straightforward, and rapid route to market for your brand.

International Sourcing

These bottles, which feature high-quality designs and an ultra-premium presentation, are produced by factories exclusively in Europe. They are available in a range of glass colors and shapes, with unique bottle finishes.

Specialty Sommelier

Our Sommelier specialty bottles are of a different class of wine bottle. These bottles feature an anti-drip ring around the mouth, preventing drips when pouring the wine. These glass bottles are heavier than other options, thus providing a high-end, premium feel.

Specialty Wild Glass

If you need your wine brand to balance responsibility and care for the environment with the desire to run wild and free, this is the wine bottle for you. Made with recycled glass and a sustainable manufacturing process, our Wild Glass specialty bottles feature natural imperfections that make them unique and beautiful.

Specialty Doble Alto

Our Doble Alto specialty bottles are a luxurious execution of aesthetic and style. The bottles have a double base, which gives them an expensive and deluxe look. The wine bottles are also available in a range of finishes, including color gradation, magnifying glass effect, and coating at the bottom.

Custom Wine Bottles

In addition to all of the aforementioned categories, we also supply customized wine bottles based on your specific instructions and requirements. To truly integrate your packaging into your brand aesthetic, we can customize wine bottles into any shape or design you choose. Our knowledgeable team of experts are on hand to guide you through the whole process of creating the perfect custom wine bottle—from design through to production.

How can Global Package Help?

At Global Package, we are committed to helping you choose the best packaging for your wine brand. We offer outstanding and innovative packaging solutions for your winery, ensuring your product is packaged the way you want it.

Achieving your desired wine packaging is hard. It is also hard to communicate your brand the way you want to consumers, while also keeping on top of upcoming wine trends. At Global Package, we are here to help you choose the right bottle design, and are here every step of the way. We have a comprehensive portfolio of wines so we can meet both your budget and expectations. Get in touch with our experienced team for your next packaging project.

Sources

McKinsey (2022) Emerging consumer trends in a post COVID 19 world,

<https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/emerging-consumer-trends-in-a-post-covid-19-world>.

Cathaleen C & Sherman L (2022) Business of Fashion Podcast, <https://www.businessoffashion.com/podcasts/retail/navigating-the-return-of-wholesale-retail-the-debrief-podcast/>.

Heid M (2021) ‘A Field Guide to the Latest Trends in Wine-Label Design’ Food and Wine, <https://www.foodandwine.com/wine/wine-label-design-trends>.

7 Reasons To Create A Custom Bottle Mold

June 6, 2023/in Blog /by globaladmin

Global Package works alongside industry partners and clients to design and create custom glass bottle molds for wine, spirits and gourmet products. Together, we elevate a brand’s presence on the retail shelf, direct to consumer (DTC), and in restaurant settings. For many wine and spirit connoisseurs, the presentation is much of the enjoyment.

A finely crafted bottle can not only catch the eye of the consumer, but help tell the story of the product. It’s an often overlooked—but essential—part of the experience. From durability, to design, to touch, there is an art to producing finely made bottles. With the rise of craft beverages, custom bottles are more popular than ever.

What is the glass bottle customization process?

When crafting a custom bottle for a client project, we work with experienced designers in the United States and worldwide. Global Package collaborates with clients and designers to bring the vision to life. Read more about our customisation for wine and spirits.

With a thorough understanding of a company’s marketing strategy, Global Package helps to determine projected volume and price/cost ratios. From there, we will work step-by-step throughout the manufacturing process. This includes an evaluation of materials and timelines, as well as ensuring quality control measures are diligently followed throughout the process.

According to Global Package LLC President and CEO, Erica Harrop, there are several great reasons to consider developing your own bottle mold. She states, “The end result is a bottle that is inspired, reflecting your brand and resonating with consumers.” Additionally, Global Package offers personalized 1:1 consultations to advise and implement all parts of the packaging process.

The difference between customization and decoration

There are differences between decoration and customization of glass packaging, each playing an important role in creating captivating designs.

Decoration is the application of distinct external elements to a glass surface. These elements can include decals, silk-screens, a variety of finishes, and pewter labels. On the other hand, customization ventures beyond the surface.

Customization allows you to create a one-of-a-kind design that stands out and catches attention, transforming a plain bottle into an eye-catching work of art.

Ultimately, the combination of decoration and customization can help you create a captivating package that will be remembered and appreciated by customers. There are a number of possibilities for creating bespoke glass packaging. From completely new bottle designs to tweaking our existing selection of glass bottles, there is a wide range of creative options.

7 Reasons To Customize Your Glass Bottles With Global Package

1. Consumers drink with their senses

The on-shelf visual appeal of packaging is increased through custom bottles, as they offer a distinct and captivating aesthetic that captures consumers’ attention. People are naturally drawn to visually appealing products and a custom bottle stands out among the sea of standard packaging options.

The novelty of unique bottles adds to their appeal, as consumers are often intrigued by something new, different, and eye-catching. Custom bottles, with their unique embosses, shapes, colors, textures, and labels, provide consumers with a visual experience that further enhances their enjoyment and satisfaction when selecting and consuming their chosen alcoholic beverage.

2. Authentic Representation Of Your Brand Story

Custom packaging offers a platform for storytelling and connecting with consumers on an emotional level. You can use the bottle design and labels to communicate the history, heritage, or unique aspects of your product, creating a deeper connection with consumers.

3. Brand Differentiation

Custom packaging allows your product to stand out on the shelf and differentiates your product from your competitors. It allows you to create a unique and memorable brand identity, with the benefit of making your product easier for consumers to recognize your product.

4. Bottle As Brand Iconography

The design and aesthetics of your custom bottle contributes to the consumer perception of your brand. A well-designed custom bottle can evoke a sense of luxury, craftsmanship, or exclusivity, enhancing the perceived value of your product.

A proprietary bottle provides a distinctive iconic look for your brand. Custom bottles allow the ability to leverage a unique shape and incorporate your branding into the actual glass and provide a visual icon to accentuate your package design.

5. Memorability

Memorability is a crucial factor in building brand awareness and driving customer loyalty. Whether displayed at home or enjoyed in social settings, an intriguing or unique bottle can generate discussions among wine or spirit enthusiasts. This organic engagement further amplifies brand exposure and creates opportunities for brand advocates to share their positive experiences with a wider audience.

6. Customer-generated content

Leveraging social media, word-of-mouth marketing can be amplified when consumers are excited about the packaging and share it online. A distinct custom bottle design can leave a lasting impression on consumers, increasing the chances of them sharing their experience with others.

Why Choose Global Package for Custom Bottles?

In the world of glass packaging, Global Package stands out as a trusted partner in creating custom bottle molds that elevate brands to new heights. Global Package understands the art of producing finely made bottles. The newer glass factory options for custom glass bottles offer brands a unique opportunity to captivate consumers and leave a lasting impression.

When it comes to glass bottle customization, Global Package takes a collaborative approach with clients and designers to bring their visions to life. The result is a bottle that is not only inspired but also resonates with consumers, reflecting the brand’s identity and captivating their attention. With Global Package, you can depend on our value-added services, including personalized consultations, to implement every aspect of the packaging process.

So, why settle for ordinary when you can make your brand extraordinary with the expertise and creativity of Global Package? Choose Global Package and discover the power of customized glass bottles that stand out on the shelf, differentiate your brand, and create a lasting impression.

Global Package is located in Napa, California and Raleigh, North Carolina. We have an experienced team to provide the best custom bottles sourced from worldwide factories. We also provide stock bottles, custom shippers, glass decoration, pewter labels, and closures for the wine and spirits industry. When it comes to providing custom and specialty bottles and packaging, Global Package leads the way in finding solutions to provide a comprehensive and attractive outcome that sets a brand apart.

Get in touch with our experienced team for your next custom packaging project.

7 Secrets To Help Your Wine Bottle Design

January 23, 2023/in Blog /by globaladmin

Whether we want to admit it or not, how a product is packaged plays a crucial role in a consumer’s buying decision. In a 2018 survey, 72% of consumers in America said that the packaging design influences their purchase decision.

Investing time and resources into your glass wine bottles to appeal to your consumer base is undeniably important. The journey of your wine bottle, from choosing the shape of the bottle, all the way to the label design, makes an impression on consumers.

A beautifully designed wine bottle has great potential to support and amplify your carefully considered brand or label design. Jody Tucker of Tucker Creative, emphasizes that a deliberate process of selecting the right bottle or designing one fit for purpose, has implications for the customer’s ability to relate to and engage with the product across all touchpoints of packaging design.

We have identified 7 ways to make your wine bottle appeal to your target market, and stand out on the shelf.

7 Secrets To Help Your Wine Bottle Design

In an ever-changing consumer environment, here are 5 considerations that will assist you in accounting for consumer preferences, and provide you an outlet to convey your brand effectively to the market.

1. Know your customers

Consumers are looking for quality wines at a lower price point. One way to communicate better value to the consumer is through a compelling brand story, and premium cues in the wine labels and packaging. We have many different stock wine bottles, providing an effective and straightforward way of obtaining glass wine bottles. This is a perfect opportunity to engage with your more inexperienced customers who are looking for consistency and quality, but often at lower price points.

2. Know your brand

When executed well, minimalist designs convey an element of elegance and luxury. It can represent a certain beauty and character of the wine, and that sometimes simplicity is best when consumers can be confused by wine jargon. Choosing a wine bottle style is important, in order to complement the minimalist design and provide a consistent look with your label and branding.

3. Experiment with bottle shapes

Bottle shape is another extremely important element of the packaging design. There are some iconic bottle designs derived from classic French, German and Spanish wine regions which are now used all over the world, and signify certain varieties. Choosing a bottle shape can communicate certain things about the wine to consumers, so must be chosen carefully.

The Bordeaux Bottle

This is arguably the most common wine bottle shape. It originates from the iconic French Bordeaux region, but now can be found anywhere in the world. The shape has straight sides which lead up through long, proud shoulders to a straight neck. This style is mostly used for red varieties, red blends, and pinot gris. For your convenience Global Package offers Bordeaux bottles in the following lines: Elegant Light Line™, Local Stock Bottles, International Sourcing, Specialty Sommelier™, Specialty Wild Glass™, and Customization Wine.

The Burgundy Bottle

The Burgundy wine bottle is one of the oldest recognisable bottle designs. It is wide at the base, and has a soft curve that goes into a shorter neck. These bottles are typically used for chardonnay and pinot noir. For your convenience Global Package offers Burgundy bottles in the following lines: Elegant Light Line™, Local Stock Bottles, International Sourcing, Specialty Sommelier™, Specialty Wild Glass™, Speciality Doble Alto® and Customization Wine.

The Hock Bottle

These bottles, most commonly used for riesling, are taller and thinner than the other bottles. They are lighter and thinner, meaning the glass is more delicate, but also means they take up less weight. For your convenience Global Package offers Hock bottles in the following lines: Local Stock Bottles, and International Sourcing.

4. Consider the Ullage or Fill Level

With the shift of wine consumers to millennials comes a significant market opportunity to modernize the industry. There is a trend towards contemporary styled labels – more progressive in design, attention to detail in finishes, and an increase in ‘discoverable’ elements for the customer to explore. Consumers are taking their visual cues from the quality of the label design, as well as other quality cues such as the winery, region, or variety. A modern design will communicate a more appealing product to certain consumers, particularly with wines at a higher price point.

5. A Return to Retail

While there is no doubt that the direct-to-consumer e-commerce industry is going strong, it is still important to invest in a good experience for retail shoppers. It is important to stay relevant to the consumer across multiple touch points. As the pandemic slows down, and consumers are becoming less concerned about staying home, retail shopping is starting to increase.

Consumers enjoy the experience of going into a physical retail store and physically browsing through the range, thus it is important for your wine to have shelf appeal. This can be done through attractive labels, both in sight and touch. Texturizing the label is an innovative way to catch the eye of consumers, and if the label feels good quality, consumers will think the wine is too.