Whether we want to admit it or not, how a product is packaged plays a crucial role in a consumer’s buying decision. In a 2018 survey, 72% of consumers in America said that the packaging design influences their purchase decision. Investing time and resources into your glass wine bottles to appeal to your consumer base […]
Packaging is the First Touch Point a Consumer Has With Your Brand Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical […]
Glass packaging trends in the wine industry are always changing, but remain grounded in tradition. As leaders of the US domestic market in glass packaging, and decades of experience in the industry, Global Package have been creating these trends as much as utilizing them. Global Package has strategic alliances with innovative suppliers, designers and marketing […]
Why is wine packaging important? There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging facilitates optimal storage. Wine […]
Story originally published on Wine Industry Advisor by Dawn Dolan Issues with the broken, or at best, limping along chain of supply have been a reality of life for wineries during the pandemic. It appears that trend is set to continue over the next year or two. The issue is not specific to one particular […]
Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot […]
One crucial step in winemaking is the process of selecting an appropriate glass bottle. Why? Because a wine’s identity is greatly influenced by its glass bottle. Often, the content of the bottle takes center stage in conversations and articles rather than the bottle itself. However, our attention today will be on elevating your wine packaging, […]
As I wrote in our last WIN newsletter entry, we’ve received many wonderfully affirming comments from designers with whom I, and my team at Global Package, have worked over the years. This time I’d like to feature Tina Carpenter, founder and principal of Carpenter Creative. Here are some of Tina’s thoughts, in her own words: […]
I’ve recently been receiving some wonderful feedback from designers with whom I’ve worked over many years, so I thought I’d share a few. Here’s one from Tony Auston, founder and creative director of Auston Design Group in Oakland, CA. Auston has designed labels and packaging for some of the region’s leading wine and spirits brands, […]
Erica Harrop, President and CEO of Global Package LLC, announced that Sales Account Manager, Sue Keechler, will be a guest speaker at the Napa Thrives Climate Action Six-Event Series being held June 7th through 23rd at the Charles Krug Winery in St. Helena CA. Tickets can be purchased here: https://www.eventbrite.com/cc/napa-thrives-climate-action-events-186579. Topics for the Series include: […]
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