What are Pewter Labels? Pewter labels are a custom label that can be applied to wine and spirit bottles made of pewter and copper. Pewter is a malleable metal alloy, consisting of a mix of tin, antimony, copper, and bismuth. The labels, while perfect for application to wine and spirit glass bottles, are also ideal […]
Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according […]
In recent years, a minimalist design approach has become a core strategy for marketers and designers. This style is characterized by the use of simple decoration, colors, and typography, appealing to consumers due to the sleek and aesthetically pleasing look. Producers are expected to keep up the ever-evolving consumer tastes – and this includes wine […]
It’s time to think outside the box, here are Global Package’s techniques to improve your wine packaging. But, why is packaging for wine important, you ask? With the increase of “unboxing reveals” across social media and the fierce competition for on-shelf dominance in the wine industry, packaging has become crucial to gain a marketing […]
Whether we want to admit it or not, how a product is packaged plays a crucial role in a consumer’s buying decision. In a 2018 survey, 72% of consumers in America said that the packaging design influences their purchase decision. Investing time and resources into your glass wine bottles to appeal to your consumer base […]
Packaging is the First Touch Point a Consumer Has With Your Brand Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical […]
Glass packaging trends in the wine industry are always changing, but remain grounded in tradition. As leaders of the US domestic market in glass packaging, and decades of experience in the industry, Global Package have been creating these trends as much as utilizing them. Global Package has strategic alliances with innovative suppliers, designers and marketing […]
Why is wine packaging important? There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to the customer. You want to ensure that your wine is of good quality and that the packaging facilitates optimal storage. Wine […]
Story originally published on Wine Industry Advisor by Dawn Dolan Issues with the broken, or at best, limping along chain of supply have been a reality of life for wineries during the pandemic. It appears that trend is set to continue over the next year or two. The issue is not specific to one particular […]
Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than labels , it can still convey a lot […]
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