5 Tested Techniques To Improve Wine Packaging Quality
It’s time to think outside the box, here are Global Package’s techniques to improve your wine packaging. But, why is packaging for wine important, you ask? With the increase of “unboxing reveals” across social media and the fierce competition for on-shelf dominance in the wine industry, packaging has become crucial to gain a marketing advantage. Your customers will not only anticipate the quality of your beverage by the label and bottle design but also by the packaging (or lack thereof) your product is in.
What Is Wine Packaging?
Packaging means so much more than just the bottle, and in this case when we are specifically referencing outer packaging, can also include wooden boxes, decorated gift boxes, wine totes, gift bags, storage containers, and more. Outer packaging has three main functions: to enhance the branding, add prestige, and keep the wine safe during transport and delivery. The packaging often includes a brand’s name, logo, colors, and messages about the product. It helps differentiate from competitors, facilitating a sense of brand loyalty among consumers. Wine packaging adds a sense of prestige through premiumization; the simple addition of a presentation box can emphasize the superior quality and exclusivity of your brand, encouraging the purchase of your product whether for gifting and special occasions, or exhibition.
Effective Wine Packaging Techniques
As is the nature of trends, the wine sector is not immune to changes in packaging styles and materials. Here are five techniques that are designed to improve your wine packaging:
1. Make Use Of Eco-friendly Packaging
Consumers are increasingly concerned about the environment and are preferring to purchase from brands that are environmentally friendly. Over the years, there has been a market shift to sustainable wine packaging, precipitated by consumer and public attitudes towards eco-friendly practices.
Eco-friendly packaging reduces the carbon footprint caused by packaging production, as it is made from recycled materials, or materials that release less carbon during production. Adopting these practices will minimize your brand’s impact on the environment. So, not only is there a benefit for consumers, you’ll feel good contributing to the caretaking of the environment too!
2. Adopt Custom Packaging
First impressions matter, especially with product packaging. According to research, about 72% of American consumers’ purchase decisions are influenced by packaging designs. Serious-minded business owners invest time and resources in branding. Good, customized packaging will be eye-catching, helping your product stand out among other brands, which will help to improve sales.
We provide customizations for our glass bottles–both wine and spirits– to increase the visual appeal of your product including unique bottle lines, embossed elements, the use of silk-screening direct to glass, as well as the ability attach medallions and other materials to your packaging.
Global Package offers custom single gift boxes in both folding carton and rigid box styles. Both types of boxes can:
- Display beautiful embossing and foil stamping
- Allow for high-quality of printing
- Be made from sustainable, recycled materials
Make a commitment to the strong quality of your product and invest in your success with Global Package’s custom packaging.
3. Use Packaging Innovation
There are several recent innovations in wine packaging that are gaining popularity in the industry. Adopting some of these techniques can make a lot of difference to your brand. Some of these packaging innovations include:
- QR codes that link to further practical information, such as the production, expiry, and other important information about the wine.
- A double insulation feature within the bottle that keeps the wine cool.
- Customized and personalized packaging.
- Mobile apps that can be connected to the wine bottle to learn more about the winemaker or brand.
4. Don’t Be Afraid To Break All The Rules!
While many wine brands follow a traditional path with their packaging, some of the most successful brands break the rules to stand out from competitors. Traditional wine bottle styles are impressive and have their own appeal, but trying a new unique design will differentiate your wine from the several others in the market and make it recognizable.
When it comes to wine packaging, you can be as creative as you like.
5. Go For A Unique Bottle Shape
One way to achieve a unique design is to choose a bottle shape that differs from traditional designs, as it will undoubtedly attract the eye. It is important, however, that the bottle still retains its basic functions: protecting and preserving the wine.
The Impact of Improving Wine Packaging
Ensuring that your wine and packaging stand out from the crowd is a worthy investment. Improving your wine packaging affects your business in several positive ways, including:
Increases Customer Interest
There is no denying that the market for wine is saturated with competition for brands and choices for consumers. With many brands fighting for the same customers’ attention, unique wine packaging helps grab customers’ interest as they scan through rows of wine in a store. Consumers tend to be attracted to distinct and outstanding features, so improving your wine packaging with Global Package will increase customers’ interest and sales.
Heightens Brand Value
The packaging, not the taste of the wine, will most often be the first impression made on a consumer. When utilizing premium cues, it can heighten the perception of value, which can be a consideration when it comes to creating a pricing strategy. Thus, packaging can inform and enhance the perceived value and quality of a product.
Promotes Brand Recognition
Certain brands are known for their distinctive packaging, making them easy to recognize among their peers. Therefore, creating unique wine packaging leads to recognition, and customer loyalty becomes easier to gain when your wine is recognized.
Serves As A Marketing Tool
Wine packaging can be a powerful marketing tool connecting you to your target audience. It helps consumers relate to you, even after the wine has passed a consumer taste test, and can be designed in specific ways that appeal to your target audience.
For example, you can create bolder and more fashionable wine packaging when targeting younger customers, while more classic packaging may be more suitable for older customers. This way, your potential customers are more likely to make frequent purchases and tell others about your product.
The Bottom Line
When executed well, wine packaging can increase business growth, promote brand recognition, and serve as a powerful marketing tool.
At Global Package, we are here to help you. Our experience as a professional packaging company, specializing in wine and spirits, can make your packaging effective and successful. We have strategic alliances with innovative suppliers, designers, and marketing collaborators both domestically and internationally. With more than 30 years of experience, we are well-equipped to help improve your brand’s packaging to make those first impressions count. Located conveniently in California, United States, we assist both local and international brands.
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