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Global Package Customer, Marsh Mokhtari’s Gray Whale Gin, Sweeps Industry Prizes
May 30, 2018
Napa, CA May 28, 2018 — Erica Harrop, Global Package LLC president, announced the recent shared success of one of her clients: Golden State Distillery’s Gray Whale Gin (www.instagram.com/graywhalegin). Global Package created the packaging for Gray Whale Gin, which was awarded one of the wine and spirits industry’s most prestigious prizes at the Wine & Spirits Wholesalers of America: First Place as 2018’s “Brand Bottle” of the Year!
“Some consider this award to be like winning the prize at Shark Tank,” says Harrop. “Having launched many prize-winning brands, it is so exciting to be part of such a genuine winning story.” Gray Whale’s stunning packaging reflects its unique brand story and positioning in the market: authenticity, a compelling true story, and social and ecological responsibility.
According to Harrop, she was contacted last year by Chef and Culinary TV Personality Marsh Mokhtari, who was looking for help with a number of design elements he envisioned for his new Gray Whale Gin package. Global Package was selected from a short list to be the only California resource for the bottle Mokhtari had in mind, as well as the only supplier he found that was able to produce the complex color using organic paint that was in line with the brand’s sustainability.
“It was a long process to fine-tune the perfect blue and the transparent surface that wouldn’t chip or scratch,” Mokhtari recalls. “But Erica worked with us every step of the way. The entire package, including the handsome 6-pack shipping box, has resulted in many awards and a huge boost in sales. Needless to say, she has earned this customer for life.”
The Gray Whale Gin’s brand story begins with the gray whale’s migratory path along the California coast, which is represented in its logo mark—designed by Mokhtari’s wife, Jan Livingston and design agency United Creatives—of a whale tail with dots tracing the locations from which the gin sources its botanicals, including juniper and fir, mint, citrus, almonds, and hand-harvested sea kelp from the Mendocino Coast. Distilled seven times it’s also gluten free. Sustainability and protecting the world’s oceans is one of the brand’s core values, so Mokhtari supports Oceana—a nonprofit that works to protect and restore the world’s oceans—and is “1% for the Planet” certified, contributing at least one percent of its annual sales to environmental causes. This information is detailed on the screen-printed back label.
“We know how important it is to bring an ideal image to reality,” says Harrop. “We will always take the time to get to the best possible outcome. Our work with Marsh helped him achieve his vision, within his price point.”
Global Package and Marsh Mokhtari are pleased that their collaboration is paying off.