Women of the Vine / Women in Wine August 24, 2016
As a female business owner in the wine industry, I make it my business to be supportive of other women-owned businesses. This is just one reason Global Package LLC recently joined Women of the Vine as a Corporate Partner www.womenofthevine.com/. This membership alliance is dedicated to the support and advancement of women in the alcohol beverage industry, and advocates for the industry at large to support gender-diverse teams and talent development.
We thought this would be a great opportunity to review women’s progress in business, and to highlight some of the amazing contributions women are making in the wine industry. Here are a few interesting statistics, pulled from the May 2015 American Association of Wine Economists’ Working Paper #178 http://bit.ly/1LEdrxz
- In the US today approximately half of all medical degrees and degrees in the life sciences are awarded to women. Similar increases have occurred in the field of enology, the science and study of wine and winemaking.
- While close to half of graduates of premier enology program in California are women, only 9.8% of California wineries have a woman as a main or lead winemaker.
- Recent statistics indicate that women in the U.S. constitute 59 percent of regular wine purchasers and 50 percent of occasional wine purchasers, who are especially attracted to wines crafted by women winemakers. In addition, “only wines by women” are now featured in well-known restaurants and wine bars.
- Proportional to their representation in the field, the wines from California wineries having lead women winemakers are more highly acclaimed in comparison to those of their male counterparts, as evidenced by their inclusion in Jim Gordon’s Opus Vino, a widely cited and credible source of winery quality.
Unsurprisingly, studies have also found that women “who persist and achieve in male-dominated fields indicate that their success is related not only to high achievement motivation, ability, and self-efficacy, but also to performing better under working conditions of challenge, collaboration, and autonomy and doing better at managing risk …all factors associated with the challenges of winemaking.”
Another study, commissioned by American Express and entitled “The State of Women-Owned Businesses in 2016: Summary of Key Trends,” http://bit.ly/2bexPKN has some more compelling facts:
- As of 2016, it is estimated that there are now 11.3 million women-owned businesses in the United States, employing nearly 9 million people and generating over $1.6 trillion revenues.
- Over the past nine years, the number of women-owned firms has grown at a rate fully five times faster than the national average.
- Employment in women-owned businesses has increased by 18% since the recession, while among all businesses employment has declined 1% since 2007.
- Business revenues among women-owned firms have increased by 35% since 2007, at a rate that is 30% higher than the national average.
- One of the most remarkable trends over the past decade has been the phenomenal growth in the number of firms owned by women of color, more than doubling since 2007, increasing by 126%.
Finally, there’s this from a 2015 San Francisco Business Times article: “According to studies conducted by BNY Mellon Wealth Management, some 80 percent of women are solely responsible for their household’s financial decisions, and 42 percent of those women are the primary breadwinners in their house. Women make up almost half — 45 percent — of today’s millionaires, control $11.2 trillion of investable assets in the U.S., and make up 47 percent of the workforce.
As a 100% woman-owned business, Global Package is very proud of the important contributions and the many inroads women have made in the wine industry. But we still have a way to go. Despite the extraordinary achievements our winemaking and wine management cohort have made, we still hold only 10-14% leadership roles in the industry. It’s been proven that exceptional talent and drive define these women, so working with them and/or hiring them is a clear win-win. We at Global Package encourage all our colleagues—male and female—to open the door to this incredible talent pool. Not only have we proven our value over the past decade, we just may be the key to your success in the future.
Also, as harvest time approaches, don’t forget that women are an important demographic to consider when designing your wine’s packaging. And don’t forget to contact Global Package to discuss appropriate bottles for your brand. We have lots of inventory, including European fancy glass (which is quite affordable these days given the favorable exchange rate). We also carry a variety of magnums, and unique, gorgeous, lightweight bottles for every wine category.
Call us today to order your samples: 707-224-5670