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When Smaller is Better July 11, 2017

We all know the advantages large companies have when it comes to purchasing power. However, this advantage becomes a liability when you have a customized type request for something that’s unique. Therefore, when it comes to ordering glass of a different shape or color, smaller is better.

Global Package has the breadth of resources and the flexibility to hunt down or create the perfect bottle shape and color for your wine. In an earlier WIN article, we talked about custom molds, so here we’ll discuss the wide array of bottle colors that are available.

Generally, red wines are mostly bottled in antique green glass to protect it from light. (Storage times are longer with less light effect.) Dry whites are bottled in dead leaf, antique, or green glass, and clear glass (also called flint) is most often used for White Zinfandels, rosés, and sweet whites. Champagnes and sparkling wines are usually bottled in green glass, often nearly opaque dark green glass. Dead-leaf green is a lighter, more yellow shade that also can be used for Chardonnays and some reds. The Italians have a long tradition of using darker browns for their reds and yellow, almost gold, tinted glass for their high-end white wines.

Brown or amber glass is a German favorite for Mosel, Alsace, and sometimes the Rhine regions. Ports, Sherries, and sweeter wines from Germany are bottled with this amber tint. Antique and Smoke are more unique, with antique being a deep, olive green and smoke being a dark gray color. Unfortunately this color is very rare now, but is still seen in older bottlings. Antique green is quite versatile and can be used for both red wines and whites because it is now ubiquitous in the market. Blue glass has long been used by German vintners, though cobalt blue glass is a non-traditional choice for wine—often used as a marketing tool—since its cool color can be associated with a crisp, fresh wine.

Though every wine region boasts its particular shape and color of wine bottles—a seasoned glass specialist will know the origin of a wine simply by the color of its glass— availability can be sporadic. Because of Global Package’s longstanding relationships in wine regions around the world, our flexibility allows us to access a broad spectrum of bottle shapes and color glass.

To select the best color for a wine, several factors should be considered. First would be preservation and storage of your wine. Sunlight will break down a wine’s antioxidants and tannins over time, so reds that need to be aged should be bottled in glass that blocks out sunlight. It’s fine to bottle a wine that’ll be consumed quickly in light or clear glass.

Shelf-appeal is another factor to be considered in glass color selection. Clear glass can show off the color of the wine inside, such as a rosé, and an unusual glass color can impart “uniqueness” to your product. However, remember that factories operate seasonally, so they won’t have their full range of products at all times.

Finally, as the granddaddy of wine regions, Europe offers the widest selection of unique glass, far ahead of the US and China. With Global Package’s hundreds of connections throughout Europe, our reputation for innovation, and our personalized service, we are uniquely qualified to find the shape, color, and price of bottle that matches your distinctive wine.

Give us a call at 707-224-5670 or sales@globalpackage.net for more information.