Pewter Labels Differentiate and Elevate Your Brand June 08, 2020
It’s a fact that Americans have been drinking more wine during these shelter-in-place times. It’s also a fact that the aesthetics of a wine bottle label is a big factor in a consumer’s decision to purchase a wine. While loyalty to a brand may motivate an older demographic, most wine buyers are persuaded to buy by the look and character of a brand’s label.
“Adhesive pewter labels have become increasing popular with clients,” says Global Package LLC founder and CEO, Erica Harrop. “Not only are they distinctive from the average label, adding shelf-appeal, they add to a brand’s identity with an aesthetic that appeals to the senses.”
Global Package has a nearly 15-year partnership with Etiq’Etains, providing clients with a full range of cutting shapes, from patterns in full labels to neck wraps and cork tops. They are lead-free, easily applied, and are available in sheets for smaller orders and rolls for larger wineries.
The pewter labels are offered in three distinct categories—Natural (silver), Luxury (gold, bronze, copper), and Modern (many colors, including blue, red, yellow, green, brown, black)—and each brings its own attributes to amplify a wine’s brand. For example, the ‘Natural’ labels impart a feeling of tradition and substance, ‘Luxury’ labels convey elegance and exclusivity, while labels in the ‘Modern’ category channel playfulness and vitality.
The pewter label models and stamped casts are all developed in-house at the Etiq’Etains workshop, including a roller label production line for which the company was awarded the “dynamic handcraft prize” from the Chamber of Trade and the Populaire Bank.
“Pewter labels are great ‘show offs,’” adds Harrop. “They impress consumers with their uniqueness and help to make your wine a standout during these difficult times. The Natural and Luxury pewter labels are beautiful and signify high-quality, while the newer Modern pewter labels add a more contemporary feel to a brand. Each one excites the senses. We invite everyone to our showroom where our specialists will show you samples of these gorgeous labels applied to bottles.”
Global Package (www.globalpackage.net) is located in Napa Valley; it has an experienced team for creating the best bottles sourced from worldwide factories. It also provides custom shippers, glass decoration, pewter labels, and closures for the wine, spirits, and food industries. When it comes to providing custom and specialty bottles and packaging, the firm leads the way in finding solutions to provide a comprehensive and attractive outcome that sets a brand apart. Contact: 2793 Napa Valley Corporate Drive, Napa, CA 94558, and 707-224-5670.
Etiq’Etains (https://www.etiq-etains.fr/en/home/) is a long-established pewter casting company located in the picturesque town of Nontron in the Perigord region of France, a region famous for its cuisine, especially foie gras; its truffles; and its Bergerac and Monbazillac wines. As a family-owned artisanal business, headed by brothers Jacques Vandenbosch and Olivier Vandenbosch, Etiq’Etains has developed unique metallic self-adhesive labels that are used in a wide range of industries, with the wine and spirits industry being the fastest growing.