Global Package’s Erica Harrop Announces New Hire: Sales Representative Sue Keechler January 20, 2020

Global Package President and CEO, Erica Harrop, recently announced the hiring of Sue Keechler to the sales team. Keechler has over 25 years in the wine industry, beginning with Sebastiani Vineyards in 1995 and 13 years with Wine Business Monthly as Account Executive. She has also served as Marketing Specialist with Sonoma Media Investments, Director of Business Development at Berkley Int’l, Tasting Room Associate at Jacuzzi Family Winery, and Account Manager at Ramondin USA. When she was advertising sales executive at the Sonoma Index-Tribune in the ‘90s she loved the collaborative nature of the wine industry and decided it would be the focus of her career.

Harrop and Keechler have known each other for 13+ years. “It’s so exciting to come to Global Package and work with Erica,” Keechler says. “I have always respected her for her energy and no-nonsense style. She is an industry leader with tons of knowledge and a flawless reputation.” Keechler was introduced to Harrop when she was at Wine Business Monthly, where she partnered with over 150 customers, including Global Package. The two have kept in touch ever since and when this sales position opened up Harrop reached out to Keechler.

      “We are so lucky to have Sue join our team,” says Harrop. “She is accomplished in every facet of our business, from brand building through creative packaging to expertise in all marketing channels, including social media.” 

In addition to a wide range of bottles—both stock and custom—in a variety of styles, shapes, colors, and price points, Global Package has recently introduced several new innovative product lines that are making waves: Estal’s Sommelier Mouth anti-drip bottles, which include the new Essentia Burgundy, Bordeaux, and fluted Espiga bottles. and Wild Glass, beautiful 100% sustainable “real cycled” glass bottles that look hand-made. The Wild Glass bottles utilize an ecologically sustainable production process that uses only post-consumer recycled glass, which reduces CO2 output and energy consumption, while retaining the slight imperfections in the natural formation of the glass, creating a one-of-a-kind look.

            “I’m so proud to be representing this outstanding supplier,” Keechler says. “While I’ll be familiarizing myself with the full complement of Global Package’s offerings, I’m already familiar with most of the industry players and many of our customers. So I’m excited to get out there and build on these relationships.”

Global Package  ( is located at 2793 Napa Valley Corporate Drive, Napa, CA 94558 and can be reached at 707-224-5670.