Our new Elegant Light Line combines the best of both worlds: unique design in a lighter weight glass, at an attractive price. These are available at our warehouse in California!
Archive for March, 2010
Once again the media has come to Erica to find out what is happening with glass. Jeff Quackenbush of the North Bay Business Journal recently interviewed Erica and included her comments in the March 8, 2010 issue of the North Bay Business Journal:
Vintners now have more options for lighter-weight glass to save money on purchasing and bottling and exotic bottle shapes for attention-grabbing packaging.
Some producers of higher end wines are starting to invest again in innovative packaging for attention-catching flagship or secondary labels after a steep slowdown in sales for many expensive brands last year, according to Erica Harrop of Global Package in Napa.
“There’s been a real lull, with many, many wineries that have reduced bottling in the last eight months,” Ms. Harrop said. “Now, there seems to be a rebirth, with people wanting to look at products that are unique and not the lowest common denominator.”
A global shortage of wine bottles in 2007 has turned into a surplus as wineries cut production, so small-scale makers of novel bottles in Europe are looking to attract customers by offering more novel, or “fantasy,” bottle shapes as standard molds, according to Ms. Harrop.
Exotic bottles still can be expensive, she noted. A case of 12 empty bottles from a small-production plant might cost $20 to $30.
However, more lower-cost shapes are coming from Asian and North American plants. As global supply of bottles has increased in the past few years, buyers of glass have become more selective for the quality of the glass itself, according to packaging designers and suppliers.